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New Ads for 2011 Chrysler 300

New Ads for 2011 Chrysler 300

May 11, 2011 , Auburn Hills, Mich. – The new advertising campaign for the all-new 2011 Chrysler 300 continues the Imported from Detroit messaging featured in the Chrysler 200 Super Bowl commercial and takes it to a new level by delivering insightful stories of people who possess an exceptional capacity for hard work. Carrying the theme launched during the Super Bowl’s “Born of Fire” commercial, each individual featured in this campaign has a direct link to Detroit and shares the spirit of the city.

New Ads for 2011 Chrysler 300

New Ads for 2011 Chrysler 300

Since its inception, the Chrysler 300 has been an iconic symbol of success and American style and the all-new 2011 model is no exception. Behind its bold grille, refined elegance and world-class craftsmanship comes the honor of being a direct descendant of the most-awarded new car ever.

New Ads for 2011 Chrysler 300

New Ads for 2011 Chrysler 300

The 2011 Chrysler 300 combines a legendary confidence with a new bent on tailoring: as each trim level is designed to speak to a specific band of consumer. The one common thread that runs through this diverse demographic: this is not a car for those simply born to privilege. This is a car that speaks to a hard-working and humble audience – a group which knows where they’re going but, haven’t forgotten where they came from.

Ndamukong Suh in the Chrysler 300 Commercial

Ndamukong Suh in the Chrysler 300 Commercial

“The individuals in these commercials represent more than success stories. They represent a brand of determination that Detroit has come to stand for. These are true stories of people who worked hard and are now able to enjoy the luxury they deserve; and luxury feels better earned. These three individuals define the target customer for the all-new 2011 Chrysler 300.”

-Olivier Francois
President and CEO, Chrysler Brand
Lead Executive, Marketing, Chrysler Group LLC

John Varvatos in the Chrysler 300 Commercial

John Varvatos in the Chrysler 300 Commercial

Included in the commercials are record producer, artist and entrepreneur Dr. Dre™, New York fashion designer John Varvatos and Detroit Lion Ndamukong Suh. For more info on the new Chrysler 300 commercials, check out the full blog post from Chrysler. Check out the commercials below!

As always, click any of the photos in the post to see more pictures of Chrysler Dodge Jeep Ram Vehicles. Thanks again for checking out Chrysler Catchall!

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Check out the 2011 Challenger SRT8 392 HEMI being put through the paces on the Dyno at Hennessey Performance in the video above! Also in the other video below, John Hennessey himself takes the Challenger for a ride and lets us in on his thoughts on the new 392 HEMI.  Below that is an excerpt from an article published yesterday on RedLetterDodge.com about the Challenger‘s trip to Hennessey.

“During the HEMI Highway Tour in late 2010, our Dodge Ambassadors Scott and Heather stopped by Hennessey Performance in Sealy, Texas for a shop tour and to checkout all the cool “eye candy” for late-model enthusiasts. Now you veteran gear heads know Hennessey has been a major player in making modern day super cars even more wicked, mean and nasty. Their talent pool includes a combined 100 plus years of experience in design, manufacturing, testing and installation of high-performance upgrades.

2011 Dodge Challenger SRT8 392-Green with Envy

2011 Dodge Challenger SRT8 392-Green with Envy

With over a one thousand city and highway “break-in” miles, our new 392 HEMI® SRT8 Challenger was ready to make some noise. When Hennessey gave us the invite, we couldn’t resist the temptation to strap our Challenger on their Dynojet 248C chassis dynamometer. Now we know the 392 HEMI is rated 470 horsepower and 470 lb.-ft.torque at the flywheel, however we wanted to know how much was getting to the rear wheels. The Hennessey technicians quickly quick set-up the chassis dyno and calibrated the equipment. We fired-up the mighty 392 and made some warm-up runs and then dropped the hammer.

2011 Dodge Challenger SRT8 392-Green with Envy

2011 Dodge Challenger SRT8 392-Green with Envy

Like a sucker punch to the face, the graph on monitor flashed the numbers – 432 rear wheel horsepower and 424 rear wheel torque! The Hennessey guys were amazed and impressed on how stout the numbers were for a bone stock engine. Now granted, our Tremec TR-6060 six-speed manual probably helped minimize the inherent parasitic loss of horsepower and torque as it travels along the drive train to the rear wheels. Still, the guys began crunching the numbers and concluded the actual power is north of the factory 470 rating. Think of it as an added bonus at no extra cost.

So, sit back and turn your speakers up and listen for yourself!

2011 Dodge Challenger SRT8 392-Green with Envy

2011 Dodge Challenger SRT8 392-Green with Envy

Thanks for checking out Chrysler Catchall! To see more pictures of the New 2011 Dodge Challenger SRT8 with the 392 HEMI, click on any of the images in the post! Thanks again!

2011 Dodge Charger R/T

2011 Dodge Charger R/T

Demonstrating its winter-driving prowess, the all-new 2011 Dodge Charger R/T all-wheel drive (AWD) equipped with its segment-exclusive front-axle disconnect and active transfer case AWD system is the winner of the coveted New England Motor Press Association’s (NEMPA) 2011 Winter Vehicle Award – Sedan/Wagon $25,000 to $35,000.

2011 Dodge Charger R/T

2011 Dodge Charger R/T

Dodge Charger is a great looking car with a high-quality interior. Add in its dedicated all-wheel-drive system, and the Charger feels like it was designed just for New England winters. Oh and by the way, it has a Hemi!”

-John Paul
Winter Vehicle Awards Team Leader—NEMPA

 

2011 Dodge Charger R/T

2011 Dodge Charger R/T

The New England Motor Press Association is unique among regional motor press groups. Its media members represent all six New England states, reaching one of the largest populations in America. These automotive writers and talk show hosts influence consumers who are in the market to buy cars and trucks to cope with the region’s punishing weather conditions.

2011 Dodge Charger R/T

2011 Dodge Charger R/T

The 2011 Dodge Chargers have already been arriving at Chrysler Dodge Jeep Ram Dealers, with the 2011 Dodge Charger R/T coming soon! The focus these last couple weeks has been on Dodge, but lets not forget about Jeep! The all new 2011  Jeep Grand Cherokee was also named the New England Winter Car of 2011. Just another award to add to the case for Jeep. To read more about the Winter Driving Awards, cehck out NEMPA’s Website.

2011 Dodge Charger R/T

2011 Dodge Charger R/T

I’ve also added in a short video of  Ralph Gilles introducing the new 2011 Dodge R/T Vehicles. To see more photos of the new Dodge R/T Vehicles, click on any of the images in the post. Thanks again for checking out Chrysler Catchall!

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