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Mopar Owner Center

Mopar Owner Center

  • Company to Showcase New Mopar® e-Store and FlexTech Program at National Automobile Dealers Association Convention and Expo
  • In collaboration with dealers, brand re-launches new Mopar e-Store
  • Mopar FlexTech dealer program to enhance customer experience in Chrysler Group dealerships
  • Program raises customer awareness of Mopar brand
  • Chrysler Group dealers to get first look at FlexTech offerings at NADA Convention
  • Mopar introduces new 75th anniversary merchandise

February 3, 2012 , Auburn Hills, Mich. – Mopar continues to enhance the customer experience with Chrysler Group’s brands, vehicles and dealerships.

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PHEV Ram 1500

PHEV Ram 1500

Auburn Hills, Mich. – Chrysler Group LLC, working in partnership with the U.S. Department of Energy (DOE), delivered the first of a demonstration fleet of Ram 1500 plug-in hybrid electric (PHEV) pickup trucks to municipal officials in Yuma, Ariz., today.

The 10 PHEV Ram 1500 pickups delivered by Abdullah Bazzi, senior manager of the Chrysler Group’s advanced hybrid vehicle project, are part of a national demonstration fleet of 140 vehicles that will be used during the next three years to evaluate customer usage, drive cycles, charging, thermal management, fuel economy, emissions and impact on the region’s electric grid. In addition to Yuma, 11 other partners across the United States will receive vehicles for demonstration and testing purposes.

Abdullah Bazzi‎ (left) and Yuma Mayor Al Krieger

Abdullah Bazzi‎ (left) and Yuma Mayor Al Krieger

Strictly a demonstration program, there are no plans for a production version of the PHEV Ram 1500 truck at this time.

Cities and states were selected to evaluate temperature extremes, urban traffic cycles and diverse climates and geographies from North Dakota, Massachusetts, Hawaii and Arizona. Cities will include San Francisco and Sacramento, Calif.; Austin, Texas and Kansas City, Mo.

PHEV Ram 1500

PHEV Ram 1500

The Ram 1500 PHEV includes a liquid-cooled 12.9kWhr lithium ion battery pack and a 6.6 kilowatt (kW) on-board charger. Additional features include AC power generation of up to 6.6kW; directional charging; reverse power flow and full regenerative braking used to capture more energy. For fuel economy improvements, the front axle can be disconnected when not needed.

The powertrain also includes a 5.7-liter HEMI® V-8 engine and a two-mode hybrid transmission. The 5.7-liter HEMI is equipped with a Multiple Displacement System (MDS) that improves fuel efficiency at highway speeds by shutting down fuel delivery to up to four cylinders.

PHEV Ram 1500

PHEV Ram 1500

The battery pack is located under the second-row seat of the pickup and is liquid cooled to help maintain a consistent battery temperature. For on-the-job electrical power tools, a 240 volt/30 amp four-prong outlet and 120volt/20amp duplex outlet power strip is located in the rear box.

“Cities have been carefully selected to help the Chrysler Group collect a wide range of data,” explained Abdullah Bazzi, senior manager of Chrysler’s advanced hybrid vehicle project. “Temperature extremes found in the cold of North Dakota or the heat of Arizona can have a severe impact on battery life and charging efficiency.”

The choice of a Ram 1500 pickup truck was based upon two-speed transmission technology that was readily available from a previous vehicle electrification project from the Chrysler Group.

Mayor Al Krieger of Yuma, Arizona

Mayor Al Krieger of Yuma, Arizona

Urban and rural use also will be tracked to measure battery performance and overall hybrid efficiency with the demonstration fleet of pickups. Other uses include military bases where vehicles will be able to provide power back to the electric grid in what is termed “reverse power flow” of up to 6.6kW.

Funding for the program in part is provided by the American Recovery and Reinvestment Act of 2009 through the Transportation Electrification Initiative sponsored by the DOE. The grant, totaling $48 million from DOE and $49.4 million from Chrysler Group, was designed to develop vehicles that will be cost efficient for consumers, satisfy safety concerns of daily travel without recharging and help reduce dependence on foreign oil.

PHEV Ram 1500 in front of the Yuma City Hall

PHEV Ram 1500 in front of the Yuma City Hall

The Chrysler Group also is developing a similar fleet of 25 Town & Country minivans with plug-in hybrid technology for demonstration and evaluation that will be allocated to select cities later this year.

As always, click any of the images in the post to see more photos of Chrysler Dodge Jeep Ram Vehicles. Thanks again for checking out Chrysler Catchall!


May 25, 2011 12:13 AM- Mike Driehorst- It’s a day 23 months in the making, six years ahead of schedule, and a day during which Chrysler Group CEO Sergio Marchionne spoke both praise and caution.

Sergio Marchionne announcing Chrysler's Pay Back

Sergio Marchionne announcing Chrysler's Pay Back

And, the highlight transpired at 10:13 a.m. when Marchionne received confirmation from Citigroup that company’s wire and bank transfer of payments to the U.S., Canada and Ontario governments were received and Chrysler Group’s $6.7 billion loan was paid in full, with interest.

Marchionne spoke to Chrysler Group employees at the company’s headquarters at noon (above), and then headed to the Sterling Heights (MI) Assembly Plant for the 2 p.m. public portion of what he called the company’s “Independence Day.”

Sergio Marchionne with Ron A. Bloom and Brian Deese

Sergio Marchionne with Ron A. Bloom and Brian Deese

He was joined there by Assistant to President Obama for Manufacturing Policy Ron Bloom, and Vice President and Director, UAW Chrysler Department General Holiefield. Senior Vice President and Head of Manufacturing Scott Garberding made opening remarks.

During his comments, Marchionne said the “joy” of June 10, 2009, when the loan were made, “was conditioned by the sense of responsibility we all shared.

Sergio Marchionne with General Holiefield and Bill Parker

Sergio Marchionne with General Holiefield and Bill Parker

“Not just for the privilege we had been given of helping get an American icon back on its feet, but more importantly for our moral obligation to justify the support that American and Canadian taxpayers had given us.

“We knew we had to live up to the expectations of those who had made sacrifices on our behalf.”

As he has done so in the past, Marchionne cautioned about celebrating too much:

Sergio Marchionne with Tony Al-Abawi, SHAP Team Leader

Sergio Marchionne with Tony Al-Abawi, SHAP Team Leader

“Today is a major milestone for Chrysler Group, but our work is by no means finished….

“Repayment of the government loans closes an important chapter in our history, but we still have a great deal left to accomplish before regaining our rightful place in the automotive landscape.”

Sergio Marchionne and others tour SHAP

Sergio Marchionne and others tour SHAP

ChryslerPayback facts

  • Chrysler Group made final payments Tuesday of $7.6 billion for the outstanding loans from U.S. and Canadian taxpayers (via their respective governments).
  • Payments consisted of $5.9 billion to the U.S. Treasury and $1.7 billion to Export Development Canada
  • In total, Chrysler Group paid U.S. Treasury $6.5 billion and the Export Development Canada $2.0 billion, including interest and additional consideration
  • Total loan pay off was $6.7 billion plus $1.8 billion of interest and other considerations. That’s a loan + interest totalling $8.5 billion.
  • U.S. and Canada governments made $1.8 billion on the deal
  • Paid in full more than six years ahead of payment schedule
  • Loans by U.S. and Canadian governments combined with strategic alliance with Fiat leads to:
  • 16 all-new or significantly refreshed vehicles currently in dealerships;
  • more than $3 billion in facility upgrades; and
  • increased employment with the hiring of 6,000 Chrysler Group employees
  • The new financing will save Chrysler Group an estimated $350 million a year in interest expenses.
  • In June 2009, Chrysler Group borrowed $5.1 billion from the U.S. Treasury and $1.6 billion from Export Development Canada.
  • $2.6 billion from the original loan facilities was undrawn and the facilities will be cancelled
Check out the videos below to see some of the speeches from yesterday. As always, click any of the images in the post to see more photos of Chrysler Dodge Jeep Ram vehicles. Thanks again for checking out Chrysler Catchall!

“Under the Pentastar” is a quick video recapping important happenings around the company over the past week.

This week’s video leads off with a recap of the announcement that Chrysler Group plans to repay their $7.5 billion dollar debt to the US and Canadian governments next week; followed by the exciting news that Chrysler Brand was named “Top Popular Brand” in the 2011 AutoPacific Vehicle Satisfaction Awards, Lenny Kravitz is starring in the all new Jeep Wrangler Broadcast Campaign; and finally, Jamawn (Jay) Woods of Sterling Heights Assembly Plant was honored for his success on the reality show “America’s Next Great Restaurant”.

Thanks again for Checking out Chrysler Catchall!

Minivan Month Lives on!

Minivan Month Lives on!

May 11, 2011 , Auburn Hills, Mich. – Chrysler Group LLC will continue its Minivan Month promotion, and the Ram Truck brand will continue marketing its available class exclusive RamBox and no-charge HEMI® engine promotion through May 31.

Chrysler Group announced in April it is bringing back the 60-day “Minivan Pledge” to launch Minivan Month, and will continue the successful program through the end of May.

2011 Chrysler Town & Country

2011 Chrysler Town & Country

The pledge allows consumers purchasing a new 2011 Chrysler Town & Country or Dodge Grand Caravan minivan during May to return the vehicle, no questions asked, within 60 days, subject to certain requirements.

In addition to the pledge, consumers who purchase a 2011 Chrysler Town & Country can choose $750 in Consumer Cash or attractive financing for qualified consumers as low as 2.9 percent for 60 months. An additional $750 in Bonus Cash is available for consumers who purchase the Town & Country.

2011 Chrysler Town & Country

2011 Chrysler Town & Country

Consumers who purchase the 2011 Dodge Grand Caravan can choose $2,000 in Consumer Cash or attractive financing for qualified consumers as low as 0 percent for 60 months on most models. In addition, consumers are eligible for up to $1,500 in trade in support.

The Chrysler Town & Country was the best-selling minivan in the United States during 2010. Both the Chrysler Town & Country and the Dodge Grand Caravan minivans topped 100,000 units in 2010, returning Chrysler Group to dominance in the segment it established. The Dodge Grand Caravan is America’s best-selling minivan ever, based on total U.S. minivan sales, 1984-2010.

2011 Dodge Grand Caravan

2011 Dodge Grand Caravan

Consumers should see their participating local Chrysler, Jeep®, Dodge and Ram Truck dealer for full program rules.

New incentives for May on 2011 models include:

Chrysler Brand

Consumers who purchase a 2011 Chrysler 200 are eligible for $1,250 in Consumer Cash or attractive financing as low as 0 percent for 36 months on most 200 models.

As the all-new 2011 Chrysler 300 arrives in dealership showrooms, consumers are eligible this month for attractive financing as low as 1.9 percent for 36 months, and up to 4.9 percent for 72 months.

Attractive lease rates and Lease Bonus Cash are offered on all 2011 Chrysler brand models.

Dodge Brand

Consumers who purchase a 2011 Dodge Avenger are eligible for $1,750 in Consumer Cash, or attractive financing as low as 0 percent for 60 months, excluding the Express model.

Attractive lease rates and Lease Bonus Cash are offered on most 2011 Dodge brand models.

Jeep® Brand

In celebration of the Jeep brand’s 70th Anniversary, the Mopar® brand is offering $500 Mopar Bucks for 2011 Jeep Wrangler accessories. Consumers who purchase a 2011 Wrangler in May are eligible for $500 worth of Jeep accessories.

Attractive lease rates are available on all 2011 Jeep brand models, and Lease Bonus Cash is offered on certain Jeep Compass, Patriot and Liberty models.

Ram Truck

Consumers purchasing a 2011 Ram pickup truck can choose a HEMI engine at no charge or opt for the Engine Bonus Cash that is available on most 2011 Ram Truck models equipped with V-6, V-8 or Cummins diesel engines.

Consumers who purchase a Ram 1500 Crew Cab are eligible for $500 RamBox Bonus Cash.

As always, click any of the photos in the post to see more pictures of Chrysler Dodge Jeep Ram Vehicles. Thanks again for Checking out Chrysler Catchall!

Gary Posch from Brandl Motors (Our Favorite Chrysler Dodge Jeep Ram Dealer!) comes at you again this week with another edition of the Brandl Beat. This week, Gary gives us the run down on the 2011 Jeep Grand Cherokee, and goes over some of the features that make this a must own vehicle for 2011!

2011 Jeep Grand Cherokee at Brandl Motors

2011 Jeep Grand Cherokee at Brandl Motors

Gary brings up some of the finer features of the vehicle and shows off some of its beauty in this short clip. As always, click on the photo above to see more pictures of Chrysler Dodge Jeep Ram Vehicles! Take a look and let us know what you think! Thanks again for checking out Chrysler Catchall!

The blog post I did on the Pickup Truck Conversion Kit a while back has been getting a ton of views recently, so when I saw this come through the airwaves, I knew you guys out there would love to see it!

In the video above, you’ll see the Mopar Performance Off Road Team go nuts and convert this Jeep Wrangler from a 4 door convertible into a 2 door hardtop pickup in less than an hour!  (Relax, in the video it only takes a minute and ten seconds) Pretty impressive, and the results aren’t bad either!

Also, Chrysler has given us the run down on one of their new 300’s coming in next year, The 2012 Chrysler 300s. Check out the video below!

And last but not least, we also bring you this week’s edition of  “Under The Pentastar!” For those of you not in the know, “Under the Pentastar” is a quick video recap of significant events at Chrysler Group LLC over the past week.

This week Chrysler Group LLC reports first profit, April 2011 sales, TAWA honors the Fiat 500 and Dodge Journey and Ram Long-Hauler concept revealed. Check out the video below!

Thanks again for checking out Chrysler Catchall!

Last thursday we finally had a break from the non stop rain we’ve had up here in Little Falls, MN and finally had a chance to get the HD cameras out to film the first segment of the “Brandl Beat” brought to you by Brandl Motors. We’ll be giving you a look inside some of the new vehicles coming in, with some some fun stuff tossed in along the way.

2011 Chrysler 300 at Brandl Motors

2011 Chrysler 300 at Brandl Motors

First up is the 2011 Chrysler 300c. Gary Posch gives you the rundown on this new ride and goes over some of the new and improved features offered on the new 300. Check out the video above and let us know what you think in the comment box below, or in the comments on YouTube.

2011 Chrysler 300 BM at Brandl Motors

2011 Chrysler 300 BM at Brandl Motors

Also for today is another serving of Chrysler’s “Under the Pentastar.” In this week’s episode, Betty Newman recaps major developments in Chrysler Group LLC’s efforts to repay the U.S. and Canadian governments, a visit to a Detroit Jeep plant by U.S. Treasury Secretary Tim Geithner, and the sale of the GEM electric vehicle unit.

2011 Chrysler 300 at Brandl Motors

2011 Chrysler 300 at Brandl Motors

Thanks again for checking out Chrysler Catchall! As always, click any of the photos in the post to see more images of Chrysler Dodge Jeep Ram Vehicles!

2012 Jeep Grand Cherokee SRT8

2012 Jeep Grand Cherokee SRT8

April 20, 2011 , New York – The most powerful, technologically advanced, high-performance Jeep® vehicle ever – the all-new 2012 Jeep Grand Cherokee SRT8® – arrives this summer with a combination of Jeep’s legendary capability and utility, merged with the renowned advanced performance engineering from Chrysler Group LLC’s Street and Racing Technology (SRT) team.

Delivering outstanding driving performance in all conditions, and complemented by key SRT attributes – including functional, performance-oriented styling, world-class ride and handling, benchmark braking and race-inspired interior appointments – the 2012 Jeep Grand Cherokee SRT8 broadens the Jeep vehicle lineup and builds upon the successful launch of the award-winning 2011 Jeep Grand Cherokee.

“The all-new 2012 Grand Cherokee SRT8 is the ultimate performance SUV, delivering a combination of Jeep capability and utility, world-class performance, luxury and refinement, and advanced innovative technology,” said Mike Manley, President and CEO — Jeep Brand, Chrysler Group LLC. “Jeep vehicles have long been known for their off-road capability. In addition to Jeep four-wheel-drive traction and utility, the Grand Cherokee SRT8 takes capability to a new level by giving driving enthusiasts extreme performance for the street and track.

“Our new benchmark performance SUV effectively broadens the Grand Cherokee portfolio, and will continue to draw new customers into Jeep showrooms,” Manley added.

2012 Jeep Grand Cherokee SRT8

2012 Jeep Grand Cherokee SRT8

Designed and built using the proven SRT formula that raises the performance to astonishing levels, the new 2012 Jeep Grand Cherokee SRT8 runs from 0-60 mph in 4.8 seconds, 0-100-0 mph in the mid-16 second range, can cover the quarter mile in the mid-13 second range, has a top speed of 155 mph, and brakes from 60-0 mph in 116 feet.

Owners of any Chrysler Group SRT vehicle receive one day of professional driving instruction from the Richard Petty Racing School as part of the SRT Track Experience, designed to maximize their driving knowledge and skills on the street or track. Sessions are held throughout the year at selected tracks.

2012 Jeep Grand Cherokee SRT8 6.4-liter HEMI V-8 engine

2012 Jeep Grand Cherokee SRT8 6.4-liter HEMI V-8

Awe-inspiring powertrain

Powering the 2012 Jeep Grand Cherokee SRT8 is Chrysler Group’s all-new 6.4-liter HEMI® V-8 with Fuel Saver Technology that delivers an estimated 465 horsepower and 465 lb.-ft. of torque – an improvement of 45 horsepower and 45 lb.-ft. torque over the 6.1-liter HEMI V-8 it replaces.

An active intake manifold and high-lift camshaft with cam phasing delivers maximum low-end torque while optimizing high-end power across a wider and improved rpm band. Specifically, 90-percent of peak torque is available between 2,800 and 6,000 rpm, allowing for inspired standing starts and improved straight-line performance.

Standard Fuel Saver Technology and a new-for-2012 active valve exhaust system allows four-cylinder operation to engage over a wider rpm range, to deliver both improved fuel efficiency – an estimated 13-percent increase on the highway – and an extended range of approximately 450 miles on one tank of gas.

Standard steering wheel mounted paddle shifters join the standard AutoStick on the floor. Both are mated to a proven automatic transmission, allowing a choice of spirited shifting on the road and the race track. Both methods give the driver the ability to shift while the transmission controller calibration prevents situations that might over rev the engine. Fully adaptive electronic control of all shifting makes the powertrain more responsive while minimizing harshness.

2012 Jeep Grand Cherokee SRT8

2012 Jeep Grand Cherokee SRT8

Outstanding ride, handling and capability

For 2011, all Jeep Grand Cherokee models boast an improved and refined on-road ride thanks in part to the vehicle’s body structure. Torsional stiffness was improved 146 percent versus the previous model, for improved ride, durability and reduced noise, vibration and harshness. The improvement is achieved with more than 5,400 welds in the body alone, marking a 53-percent increase in spot welds, a 42-percent increase in arc welds and a 38-percent increase in structural adhesive.

With the new 2012 Grand Cherokee SRT8, engineers have improved handling even further.

2012 Jeep Grand Cherokee SRT8

2012 Jeep Grand Cherokee SRT8

The best handling Jeep vehicle ever – capable of .90 g on the skid pad – features a new SRT-tuned, adaptive damping suspension managed by the new Jeep Selec-Track system that interacts with several different systems (stability control, adaptive damping, transmission shift strategy, transfer case torque proportioning, Electronic Limited Slip Differential performance, throttle control and cylinder de-activation) to automatically tune the dynamics of the vehicle. Drivers can manually choose between five dynamic modes for specific driving conditions:

Auto: provides the most compliant ride and automatically adapts to any road situation using the adaptive suspension tuning

Sport: provides enhanced body control for a sporty, fun-to-drive ride for the street

Tow: provides a safe reduction in pitch and bounce for enhanced towing capability

Track: provides the high-performance, firm, “track-tuned” suspension option to lock down body motion for the ultimate handling experience

Snow: provides the most conservative dynamic mode, so the vehicle will safely stay

in-line in inclement winter weather conditions

The standard Jeep Quadra-Trac active on-demand four-wheel-drive transfer case uses input from a variety of sensors in order to determine tire slip at the earliest possible moment and take corrective action. The system uses Throttle Anticipate to sense quick movement in the throttle from a stop and maximizes traction before slippage occurs. When tire slippage is detected, the Jeep 4×4 system can transfer up to 100 percent of available torque to one rear wheel.

The transfer case also enhances handling by proportioning torque between the front and rear axles to maintain the driver’s intended path. The new Grand Cherokee SRT8 also features an Electronic Limited Slip Differential that eliminates rear wheel slip and improves handling.

The performance-tuned, fully-hydraulic steering system is improved with a new, heavy-duty pump and pump cooler. Revised gearing gives drivers more direct feel and on-center response.

New split 5-spoke, 20-inch forged aluminum wheels ride on P295/45ZR20 Pirelli PZero run-flat tires (standard All-season or available Three-season).

Rounding out the capability of the 2012 Jeep Grand Cherokee SRT8 is a trailer tow rating of 5,000 lbs.

2012 Jeep Grand Cherokee SRT8

2012 Jeep Grand Cherokee SRT8

Outstanding braking

Chrysler Group’s SRT vehicles are well known for their world-class braking. Stopping power for the 2012 Grand Cherokee SRT8 comes courtesy of new SRT high-performance Brembo brakes with four-wheel anti-lock brake system (ABS).

Stopping distance performance of 116 feet from 60-0 mph is made possible by new red-painted, Brembo 6-piston (front) and 4-piston (rear) calipers, and vented rotors at all four corners measuring 15-inches (front) and 13.8-inches (rear).

Aggressive and functional exterior

The functional performance exterior of the 2012 Grand Cherokee SRT8 features the “planted” look of a high-performance sports car by being lowered 1 inch and adding new, SRT-exclusive, body-color wheel flares and side sill cladding.

A one-piece front fascia contains new LED multi-function daytime running lamps that result in an exclusive face for the new Jeep Grand Cherokee SRT8, while a body-colored front grille with a unique black screen background and chrome bezel inserts adds to the aggressive look.

2012 Jeep Grand Cherokee SRT8

2012 Jeep Grand Cherokee SRT8

The integrated lower front grille is painted in gloss black and a newly designed underbody belly pan features integrated brake ducting to improve cooling and fade performance. Completing the new front end is a newly sculpted hood with functional dual black heat extractors for added engine cooling.

At the rear, the SRT performance influence continues with a new liftgate spoiler that reduces drag and improves downforce. A unique one-piece rear fascia includes a separate air diffuser along with an available trailer receiver and access cover. New for the 2012 version of the Grand Cherokee SRT8 is the dual-sport exhaust system featuring 4-inch exhaust tips.

Race-inspired and functional interior

The 2012 Jeep Grand Cherokee’s refined, luxurious interior takes on a performance feel in SRT8 form with race-inspired technology and SRT-exclusive appointments.

An all-new, leather-wrapped, heated steering wheel features a unique rim section with a flattened bottom surface – evoking a race-inspired cockpit – that showcases the SRT logo. Standard paddle-shift controls flank both sides of the new contoured palm rests while all audio and Electronic Vehicle Information Center (EVIC) controls are accessible from the horizontal spokes on the steering wheel. A power tilt and telescoping steering column also is standard.

2012 Jeep Grand Cherokee SRT8

2012 Jeep Grand Cherokee SRT8

SRT-exclusive Performance Pages are new for 2012 and show instant feedback on steering input measurements, horsepower, torque, 0-60 mph time, 60-0 mph braking distance, g-forces, and one-eighth mile and quarter-mile times, along with expanded engine information.

New SRT-styled Nappa leather and suede seats, with sculpted bolsters and adjustable headrests, provide all the comfort for daily drives – and “grip” to keep the driver and passengers in place during spirited driving. The embroidered SRT logos and contrast stitching accent the two front seats. Heated (front and rear) and ventilated (front) seats are standard.

Carbon fiber accents are integrated into the instrument panel and door trim panels and new bright, racing style brake and pedal pads add to the high-performance look inside the cabin.

An available CommandView® dual-pane sun roof provides twice as much glass surface than a standard sun roof and extends from the windshield to the rear of the vehicle.

The available Luxury Group package adds premium leather to the door trim panels, instrument panel and center console along with a power liftgate, adaptive cruise control, Forward Collision Warning and Blind-spot Monitoring.

Check out the Video below to see the  new 2012 Jeep Grand Cherokee SRT8. As always, click any of the images in the post to see more photos of Chrysler Dodge Jeep Ram Vehicles. Thanks again for checking out Chrysler Catchall!

April 13, 2011 , Center Line, Mich. – A new Dodge Avenger rally car was unveiled today at Chrysler Group LLC’s Mopar Complex in Center Line, Mich., heralding the first collaboration in the brand’s newly announced relationship with Magneti Marelli.

The public will get their first glimpse of the vehicle up close at the New York International Auto Show, April 22–May 1.

“Our Dodge Avenger Rally car showcases Mopar’s new relationship with Magneti Marelli,” said Pietro Gorlier, President and CEO of Mopar, Chrysler Group’s service, parts and customer-care brand. “Our companies worked closely together to bring this vehicle to life in a joint build that utilizes proven, quality-tested performance parts and accessories from Mopar and Magneti Marelli. We will gauge reaction to this vehicle and determine which parts will go into production.”

Mopar’s choice of a rally car to christen the new alliance with Magneti Marelli found its roots in the Italian aftermarket parts supplier’s rich tradition in rally car competition in Europe, as well as the rising popularity of the motorsport in the United States. The build was conducted at Mopar’s accessory and performance parts lab in Center Line, Mich., where the vehicle was prepared. The result is a rally car that blends American flair with distinct European tradition.

“This is a purpose-built vehicle with collaborative parts from Magneti Marelli and Mopar,” said Dino Maggioni, CEO of Magneti Marelli Aftermarket. “We selected Magneti Marelli and Mopar parts, adapted them to the Dodge Avenger and made them unique. The result is a fascinating blend of these two iconic brands.”

Starting with a stock 2011 Dodge Avenger Heat, Mopar and Magneti Marelli engineers transformed the vehicle into a race-inspired vehicle equipped to handle the most challenging rally courses, while reducing the weight of the vehicle by nearly 200 pounds.

The Dodge Avenger’s interior was stripped down to bare essentials then outfitted with a variety of unique Mopar and Magneti Marelli parts to complete the conversion into a rally car, including a purpose-built center stack and console with a compact high-performance 1 GB data logger and an integrated GPS and inertial platform with real-time calculation of pitch and roll angles. A full 8-point Mopar roll cage, race seats with 5-point racing harnesses, steering wheel and diamond-plate foot well from OMP, a world-renowned racing component manufacturer, round out the interior transformation.

A new Dodge Pentastar 3.6-liter V-6 engine powers the Dodge Avenger rally car, controlled by paddle shifts integrated into the steering wheel. To enhance performance, the exhaust system and Mopar cold-air intake boost horsepower from 283 bhp to 300 bhp. A high-performance Mopar/Magneti Marelli braking system provides a stable, solid braking performance under all driving conditions for the Dodge Avenger. As part of this braking package, a single-lever, dual-control rear braking system, which allows the driver to actuate both rear brakes in order to initiate the sudden slides and turns required in negotiating tough rally courses, is included.

A special Mopar/Magneti Marelli-modified suspension lowers the ride of the Dodge Avenger by 1.5 inches, improving handling, cornering ability and response as the vehicle zooms over rally course obstacles on durable Pirelli tires and unique Mopar/Magneti Marelli 18-inch alloy racing wheels. The exterior is finished in Brilliant Black and features a Mopar/Magneti Marelli graphics wrap with a rear spoiler, hood and mud flaps.

Upon completion of the vehicle, engineers conducted extensive performance testing at Chrysler Group’s proving grounds in Chelsea, Mich.

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