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From the Chrysler LLC Blog: The Fiat 500‘s already a bundle of fun, now you can shop for accessories, even another Fiat 500 using a new app for iPad called FIAT Source. Info on that, plus news of an award for Ram truck and a new ad campaign for Jeep® that features a model never before highlighted in a Jeep ad campaign. That’s all in this week’s Under the Pentastar.

2011 Jeep Grand Cherokee Overland Summit

2011 Jeep Grand Cherokee Overland Summit

As always, click on any of the photos in the post to see more images of Chrysler Dodge Jeep Ram Vehicles. Thanks again for checking out Chrysler Catchall!

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  • New advertising campaign for the Jeep® Grand Cherokee’s begins today with print, broadcast and digital efforts
  • The 2011 Jeep Grand Cherokee has received 30 awards from prominent automotive journalist associations, print/on-line/television media outlets and industry organizations
  • 2011 Jeep Grand Cherokee delivers ultimate combination of real-world 4×4 capability, on-road refinement, fuel efficiency, premium craftsmanship, safety, technology and innovation

July 18, 2011 , Auburn Hills, Mich. – Since its introduction, the 2011 Jeep® Grand Cherokee has captured 30 awards from an array of opinion-leading publications, television and on-line media outlets, journalist associations and industry organizations making it the most awarded SUV ever. The Jeep brand is celebrating the vehicle’s award-worthy success by kicking off an all-new advertising campaign today that will feature, for the first time, the Jeep Grand Cherokee Overland Summit model. The 2011 Jeep Grand Cherokee continues to evolve and carve out a refined and unique place in the automotive marketplace, the numerous awards and claims are proof that this legendary icon only continues to improve.

“When the 2011 Jeep Grand Cherokee debuted, it made a tremendous impact not only in the full size SUV category but, within the automotive marketplace, its success has been broadly acknowledged. It is a vehicle that has proven the test of time and has continued to elevate its game to compete not only within its traditional SUV segment but beyond. The Jeep Grand Cherokee continues to deliver a unique blend of on-road refinement, superb craftsmanship, world-class design, improved fuel economy, innovative features, legendary real-world 4×4 capability and great value.”

-Mike Manley, President and CEO
Jeep Brand, Chrysler Group LLC

The advertising campaign begins with the return of the USA Today cover wrap – a full four-page advertisement that was an integral part of the launch of the vehicle one year ago. This year’s ad lauds the 2011 Jeep Grand Cherokee as “The Most Awarded SUV Ever.”

Television commercials highlight the awarded Jeep Grand Cherokee Overland Summit model with its leather interior testing that is better than the Lexus RX350, as well as the vehicle’s impressive 500-mile-per-tank driving range that delivers better highway fuel economy than the Honda Pilot EX – taking a new approach to celebrating this highly lauded vehicle.

Broadcast commercials include the following:

Jeep Grand Cherokee "Tee Time" Commercial

Jeep Grand Cherokee "Tee Time" Commercial

“Tee Time”

The 2011 Jeep Grand Cherokee maintains a best-in-class driving range of more than 500-miles per tank, enabling its drivers and passengers to travel from Pebble Beach to Los Angeles on a single tank. This humorous spot teases that even though your Jeep Grand Cherokee can make that long stretch without filling up, we’re not sure that can be said about its owner.

Jeep Grand Cherokee "Sandbox" Commercial

Jeep Grand Cherokee "Sandbox" Commercial

“Sandbox”

The luxurious interior of the 2011 Jeep Grand Cherokee has everything it needs to play in the same sandbox as other luxury SUVs. With the Selec-Terrain™ Vehicle Management System, other luxury SUVs do not have the true “capability” to play in our sandbox.

Jeep Grand Cherokee "Lower" Commercial

Jeep Grand Cherokee "Lower" Commercial

“Lower”

Thanks to the advanced technology found in the 2011 Jeep Grand Cherokee with the Quadra Lift™ Air Suspension System, you can clearly raise your standards while lowering fuel consumption.

Jeep Grand Cherokee "Luxury For All" Commercial

Jeep Grand Cherokee "Luxury For All" Commercial

“Luxury for All”

The luxurious interior of the Jeep Grand Cherokee for rear seat passengers is a story all of its own. The Jeep brand designed and crafted the vehicle with such attention to detail to ensure that luxury was something everyone would notice. As a result, the Jeep grand Cherokee Overland Summit model was named one of Wards’s “10 Best Interiors” this year.

The comprehensive campaign will complement the broadcast creative and speak to the luxurious interior of the Overland Summit and the 500-mile driving range of the new Pentastar V-6 engine. Media placement elements include network and cable television teamed with a full digital and social media strategy and CRM efforts. Creative efforts were developed by Global Hue, Southfield, Mich., the Jeep brand’s lead advertising agency.

To see more commercials and read about the 2011 Jeep Grand Cherokee, visit the Jeep brand website and Jeep brand Facebook page.

Sandbox

Jeep Grand Cherokee "Sandbox" Commercial

The all-new 2011 Jeep Grand Cherokee has captured the following awards:

  • 4×4 Australia Magazine: 4×4 of the Year
  • Auto123.com: Mid-size Utility of the Year
  • Auto Bild allrad: Best Imported 4×4 (between 40,000 and 60,000 Euros)
  • AutoPacific’s Vehicle Satisfaction Awards: Premium Mid-size SUV category
  • AutoWeek: Best of the Best 2011 Truck
  • Car and Driver: 2011 Editors’ Choice Awards/Mid-size SUVs
  • Car and Driver: Best Performer – Interior Sound Level
  • Car Middle East Magazine: Family Car of the Year
  • Consumers Digest: Best Buy
  • Decisive Media: Urban Wheel award – 2011 Urban Truck of the Year
  • Detroit News: Truck of the Year
  • Four Wheeler magazine: Four Wheeler of the Year
  • Insurance Institute for Highway Safety (IIHS): Top Safety Pick
  • Internet Truck of the Year (2011)
  • Kelley Blue Book: 2011 Top 10 Family Cars
  • Motoring 2011: 2011 SUV/SUV Over $40,000 award
  • Motorweek: Drivers’ Choice Award
  • msn.Autos: Safest Cars in America/Safest Sport Utility Vehicle
  • New England Motor Press Association: Official Winter Vehicle of New England
  • Northwest Automotive Press Association: Best SUV
  • Northwest Automotive Press Association: Best Off-road SUV
  • Playboy: Best SUV
  • Popular Mechanics: Automotive Excellence award – Off-road Ability
  • Ruedas ESPN: Best SUV
  • Rocky Mountain Automotive Press Association: Best SUV
  • Society of Plastics Engineers: Environmental Innovation award
  • Texas Auto Writers Association: SUV of Texas
  • Texas Auto Writers Association: Full-size SUV of Texas
  • Ward’s: 10 Best Interiors
  • Utah Rides: 2011 Truck/SUV of the Year
Jeep Grand Cherokee "Tee Time" Commercial

Jeep Grand Cherokee "Tee Time" Commercial

2011 Jeep Grand Cherokee

Nearly two decades ago, Jeep invented the premium SUV segment with the introduction of the Jeep Grand Cherokee. More than 4 million sales later, Jeep improves the formula and delivers the ultimate combination of Jeep 4×4 capability and on-road refinement with the all-new 2011 Jeep Grand Cherokee.

The all-new Jeep Grand Cherokee boasts premium on-road performance while maintaining the Jeep brand‘s legendary four-wheel-drive, torque-on-demand two-speed transfer case and towing capability. Capability features include a choice of three 4×4 systems, a new Jeep Selec-Terrain™ system and a new Jeep Quadra-Lift™ air suspension system. New front and rear independent suspension systems deliver premium on-road handling and comfort.

The 2011 Jeep Grand Cherokee delivers improved fuel economy (up to 23 mpg) and a driving range of more than 500 miles, courtesy of Chrysler Group’s all-new 3.6-liter Pentastar V-6 engine.

Jeep Grand Cherokee’s unique combination also includes a stunning new design, a world-class interior cabin, more than 45 safety and security features, and a variety of advanced technology features.

Jeep Grand Cherokee "Tee Time" Commercial

Jeep Grand Cherokee "Tee Time" Commercial

Jeep Brand

Built on 70 years of legendary heritage, Jeep is the authentic SUV with class-leading capability, craftsmanship and versatility for people who seek extraordinary journeys. The Jeep brand delivers an open invitation to live life to the fullest by offering a full line of vehicles that continue to provide owners with a sense of security to handle any journey with confidence.

The Jeep vehicle lineup consists of the Compass, Grand Cherokee, Liberty, Patriot, Wrangler and Wrangler Unlimited. To meet consumer demand around the world, all six Jeep models are sold outside North America – and all are available in right-hand drive versions and with gasoline and diesel powertrain options. Chrysler Group LLC sells and services vehicles in approximately 120 countries around the world.

As always, click on any of the images in the post to see more photos of Chrysler Dodge Jeep Ram Vehicles. Thanks again for checking out Chrysler Catchall!

2012 Jeep Grand Cherokee SRT8 6.4-liter HEMI V-8 engine

2012 Jeep Grand Cherokee SRT8 6.4-liter HEMI V-8 engine

July 8, 2011 , Auburn Hills, Mich. – The most powerful, technologically advanced, high-performance Jeep® vehicle ever – the all-new 2012 Jeep Grand Cherokee SRT8® will participate in the 2011 Bullrun road rally with professional race driver Robby Gordon behind the wheel. Not available until the third-quarter of this year, the 2012 Grand Cherokee SRT8 will be a stand out amongst the other entries typically consisting of exotic sport and luxury vehicles.

“This is a fantastic opportunity to highlight the capabilities of the 2012 Jeep Grand Cherokee SRT8. With Robby Gordon pushing the limits, the world will see that the Jeep Grand Cherokee SRT8 really is the ultimate performance SUV. Never before has there been such an expression of Jeep capability and utility, world-class performance, luxury and refinement, and advanced innovative technology in one vehicle.”

-Mike Manley

President and CEO
Jeep Brand, Chrysler Group LLC

2012 Jeep Grand Cherokee SRT8

2012 Jeep Grand Cherokee SRT8

The 2012 Jeep Grand Cherokee SRT8 is equipped with Chrysler Group’s all-new 6.4-liter HEMI® V-8 with Fuel Saver Technology that delivers an estimated 470 horsepower and 465 lb.-ft. of torque – an improvement of 45 horsepower and 45 lb.-ft. torque over the 6.1-liter HEMI V-8 it replaces. The best handling Jeep vehicle ever features a new SRT-tuned, adaptive damping suspension managed by the new Jeep Selec-Track system that interacts with several different systems (stability control, adaptive damping, transmission shift strategy, transfer case torque proportioning, Electronic Limited Slip Differential performance, throttle control and cylinder de-activation) to automatically tune the dynamics of the vehicle.

The Bullrun Live Rally is the most glamorous and high profile of the new breed of high-end luxury lifestyle automotive rallies. Each year, a hundred of the world’s finest super-cars embark on an epic eight-day rolling party across the USA – bringing together a celebrity strewn cast of characters for an unforgettable adventure. Participants start each day not knowing where they will be heading next. This year’s rally takes place from July 8th- July 15th starting in Las Vegas, Nev. and ending in Miami, Fla.

2012 Jeep Grand Cherokee SRT8

2012 Jeep Grand Cherokee SRT8

About Jeep Brand

Built on 70 years of legendary heritage, Jeep is the authentic SUV brand with class-leading capability, craftsmanship and versatility for people who seek extraordinary journeys. The Jeep brand delivers an open invitation to live life to the fullest by offering a full line of vehicles that continue to provide owners with a sense of security to handle any journey with confidence.

The Jeep vehicle lineup consists of the Compass, Grand Cherokee, Liberty, Patriot, Wrangler and Wrangler Unlimited. To meet consumer demand around the world, all six Jeep models are sold outside North America – and all are available in right-hand drive versions and with gasoline and diesel powertrain options. Chrysler Group LLC sells and services vehicles in approximately 120 countries around the world.

15,000 views on Chrysler Catchall!

15,000 views on Chrysler Catchall!

We’ve Reached 15,000 Views!

In other Chrysler Catchall news, last night we crossed the 15,000 mark with our view count! In a little over 6 months, we’ve gone from scratch to where we are now. We really appreciate everyone who reads our blog, and want to say thank you! Thanks to all of you for helping make this a reality!

As always, to see more photos of Chrysler Dodge Jeep Ram vehicles, simply click on any of the images in the post. Thanks again for checking out Chrysler Catchall!

April 29, 2011 , Auburn Hills, Mich. – Mopar®, Chrysler Group LLC’s service, parts and customer-care brand, today served up 12 gift ideas for mom and mom’s ride.

“From safety kits to our industry-first Electronic Vehicle Tracking System, we have something for every Mopar mother out there. In addition, we offer more than 100,000 parts and accessories for Chrysler, Jeep®, Dodge, and Ram vehicles at our Mopar eStore where customers may simply order from their computer and have items shipped to their doorstep.”

Tricia Hecker
Head of Mopar Marketing

Following are Mopar’s 12 gift ideas for Mother’s Day:

For Moms Looking for Safety and Security Features:

Roadside Safety Kit

Roadside Safety Kit

1. Roadside Safety Kit: A valuable asset for any roadside emergency. Kit includes safety flashlight, fleece blanket, six-gauge jumper cables, safety triangle, flat and Phillips screwdrivers, pliers, two bungee cords and gloves. (Part No. 82211983, MSRP: $103.00)

Mopar Electronic Vehicle Tracking System (EVTS)

Mopar Electronic Vehicle Tracking System (EVTS)

2. Mopar Electronic Vehicle Tracking System (EVTS): Time is of the essence when it comes to stolen-vehicle recovery. Mopar’s Electronic Vehicle Tracking System (EVTS) works 24/7 with nationwide coverage to keep track of your vehicle. This GPS-enabled real-time tracking system includes a $1,000 Theft Protection Warranty and is transferable. Optional upgrade plans provide Emergency Service Dispatch and OnCallTM on-board panic button. Features such as setting speed and distance parameters with text alerts, unlimited online tracking, and full concierge service are also offered. (MSRP: $459, Part No. 82212457)

For Moms on the Go:

Mopar Portable Navigation System

Mopar Portable Navigation System

3. Mopar Portable Navigation System: This Garmin nüvi® 3760T is an ultra-thin navigator with üRoute™ technology with trafficTrends™ and myTrends.™ Automatic self-learning, with arrival-time estimate. Features on the multi-touch dual-orientation 4.3-inch wide-screen glass display include lane assist with junction view, Bluetooth® wireless, FM lifetime traffic, pre-loaded street maps for North America, spoken street names, Where am I?, photo navigation, ecoRoute,™ pedestrian navigation options, and hands-free calling capabilities. (Part No. 82212492, MSRP: $399.00)

Uconnect WEB

Uconnect WEB

4. Uconnect™ WEB: Uconnect Web’s in-car router receives 3G broadband Internet, allowing passengers to surf the Web, social-network, look up directions, check e-mail, play online games, or download music. Works with any Wi-Fi-enabled device. No cell cards or software required. Subscription required; sold separately. (Part No. 82211856AB, MSRP: $499.00)

DVD Rear-Seat Video Headphones

DVD Rear-Seat Video Headphones

5. DVD Rear-Seat Video Headphones: Wireless headphones available for various DVD systems in a variety of makes and models. (Part numbers vary, MSRP: $69.00 – $149.00)

Slush Mats

Slush Mats

6. Slush Mats: Heavy-duty mats feature deep grooves that help prevent water, snow, and mud from spilling onto the floor. Available in a variety of vehicle interior colors. (Part numbers vary, MSRP: $43.00 – $162.00)

Sport Utility Bars

Sport Utility Bars

7. Sport Utility Bars: These heavy-duty bars increase a vehicle’s cargo capacity and accommodates all of Mopar’s sports and cargo carriers. (Part numbers vary, MSRP: $210 – $403)

Roof Box Cargo Carrier

Roof Box Cargo Carrier

8. Roof Box Cargo Carrier: Keeps cargo dry and secure. Tough, locking thermoplastic carrier features quarter turn installation and gas-cylinder opening system. Attaches to Sport Utility Bars. (Part umbers vary, MSRP: $516-532)

For Mom’s Looking for Luxury:

Katzkin Leather Interiors

Katzkin Leather Interiors

9. Katzkin Leather Interiors: Katzkin offers premium leather-trimmed packages with embroideries, piping, two-tones, suede and much more in many different colors. Ask your Chrysler, Dodge, Jeep or Ram dealership for more information.

Premium Carpet Floor Mats

Premium Carpet Floor Mats

10. Premium Carpet Floor Mats: Plush carpet mats feature rubber-nibbed backing with driver-side retention to help keep them in place. Available in a variety of interior colors with a variety of vehicle or brand logos. (Part numbers vary, MSRP: $35.00 – $118.00)

Kicker® Premium Audio Systems

Kicker® Premium Audio Systems

11. Kicker® Premium Audio Systems: Speakers, subwoofers and amplifiers are designed specifically for each vehicle, maximizing the sound experience. KICKER parts install easily; just bolt and plug them in. No cutting or soldering required. See your Chrysler, Dodge, Jeep or Ram dealership for more information.

Chrome Door Sill Guards

Chrome Door Sill Guards

12. Chrome Door Sill Guards: Add a touch of stainless steel style while protecting a vehicle’s interior door sills from scratches. Chrome Door Sill Guards are available in both non-illuminated and illuminated for a variety of vehicles with a variety of logos. (Part numbers vary, MSRP: $25.00 – $454.00)

As always, click on any of the photos in the post to see more photos of Chrysler Dodge Jeep Ram Vehicles. Thanks again for checking out Chrysler Catchall!

The 2012 Chrysler 300's

The 2012 Chrysler 300's

April 20, 2011 , New York – The success of the modern Chrysler 300 launched in 2005 can be attributed to its broad appeal. People of all ages, incomes, and lifestyles were attracted to the sedan’s dramatic styling, power and performance. The 2011 model year brought the introduction of the all-new Chrysler 300, 300 Limited and 300C. For 2012, the Chrysler brand is expanding the appeal of its flagship 300 sedan even further by launching three all-new models, all with unmistakably bold American style, luxury and performance targeted at different owner lifestyles.

2012 Chrysler 300 SRT8

2012 Chrysler 300 SRT8

As the king of the lineup, the 2012 Chrysler 300 SRT8® adds high-performance hardware to the elegant proportions and head turning design of the 2011 Chrysler 300C to provide the ultimate combination of world-class luxury, power and handling. With an estimated 465 horsepower and 465 lb.-ft. of torque, the 300 SRT8 is targeted at customers that seek heart pounding, adrenaline filled excitement, but don’t want to sacrifice comfort and innovative features to get it.

2012 Chrysler 300S

2012 Chrysler 300S

Appealing to younger, more urban-centric customers that want world-class sophistication combined with athletic-luxury and a more aggressive look, the all-new 2012 Chrysler 300S delivers. This 300 “street machine” features 20-inch aluminum wheels with black painted pockets, sport-tuned suspension, premium audio, black exterior accents and a monotone black or exclusive black with Radar Red interior environment.

2012 Chrysler 300C Executive Series

2012 Chrysler 300C Executive Series

Designed to be the most luxurious Chrysler sedan ever, the all-new 2012 Chrysler 300C Executive Series with an ultra-premium leather wrapped cockpit, will appeal to customers looking to reward their hard work with a true American luxury vehicle that rivals the best the imports can offer.

“We’re bringing three new and distinct models to our 300 lineup in 2012 with the 300 SRT8, 300S Series and 300C Executive Series, each designed with specific consumer lifestyles in mind. More than an icon of simple American motoring, the Chrysler 300 is an icon of attainable style and performance. For those customers who live for the sport of being first, the all-new Chrysler 300 SRT8 is the no compromises king of the hill, featuring the ultimate combination of world-class luxury and performance in our most powerful, best-handling sedan ever.”

-Olivier Francois
President and CEO — Chrysler Brand
Lead Executive for Marketing, Chrysler Group LLC

2012 Chrysler 300 SRT8

2012 Chrysler 300 SRT8

2012 Chrysler 300 SRT8

The Street and Racing Technology (SRT) performance engineering team builds upon the all-new 2011 Chrysler 300 sedan already executed for a world-class luxury experience, to deliver Chrysler’s most powerful and best handling model ever.

Projected performance numbers include 0-60 mph acceleration in the high 4-second range; quarter mile in high 12 second range; 0-100-0 mph in less than 16 seconds, top speed of 175 mph and stopping power from 60-0 mph in 120 feet.

Owners of any Chrysler Group SRT vehicle receive one day of professional driving instruction from the Richard Petty Racing School as part of the SRT Track Experience, designed to maximize their driving knowledge and skills on the street or track. Sessions are held throughout the year at selected tracks.

The return of the 300 SRT8 to the Chrysler lineup in 2012 evokes a strong comparison to the original high-performance production car of its time – the 1955 Chrysler 300. Known for simple, strong lines, excellent engineering, high levels of luxury and outstanding performance with the first modern American V-8 engine to produce 300 horsepower, the first Chrysler 300 (C-300) was styled by Virgil Exner, who radically redesigned the entire Chrysler line and created what they called “The Forward Look” in 1955. Without much chrome on the sides, his designs were simple, but strong. Exner is credited with creating the illusion of fast, forward movement.

The Chrysler C-300 won on both the road course and the “flying mile” at Daytona in 1955. In 1956, the Chrysler 300B model won both events again. In fact, the Chrysler 300s dominated NASCAR competition in 1955 and 1956, taking the overall championship in both years. A legendary and luxurious performance car was born. The “letter cars” quickly became the most desirable of the Chrysler lineup and became known as the “Beautiful Brutes.”

The 6.4L HEMI V8 in the 300 SRT8

The 6.4L HEMI V8 in the 300 SRT8

Awe-inspiring powertrain

Under the hood of the 2012 Chrysler 300 SRT8, the new 6.4-liter HEMI® V-8 makes its debut in the Chrysler brand product lineup delivering an estimated 465 horsepower and 465 lb.-ft. of torque, up 40 horsepower and 45 lb.-ft. over the 6.1-liter HEMI V-8 it replaces.

The improved torque output – including an additional 80 lb.-ft. at 2,900 rpm – allows for inspired standing starts and improved straight-line performance while new, performance-tuned motor mounts improve idle stability and ride control at any speed. An active intake manifold and high-lift camshaft with cam phasing provides maximum low-end torque while optimizing high-end power.

Even with the elevated power numbers, an estimated 25-percent fuel economy increase on the highway is achieved by use of a new for 2012 active valve exhaust system that allows the standard Fuel Saver technology (four-cylinder mode) to engage over a wider rpm range. The new active exhaust system also allows for straight-through mid and rear mufflers for a throaty exhaust note under engine load.

Specific fuel economy numbers will be announced closer to the vehicle introduction.

Standard steering wheel-mounted paddle shifters join the standard Auto Stick on the floor console. Both are mated to the proven five-speed automatic transmission, allowing a choice of spirited shifting on the road and the race track.

Both methods give the driver the ability to manually shift the transmission. The transmission controller calibration in “Auto” mode prevents situations that might over rev the engine; while in “Sport” mode, it allows the driver full control of the shifting schedule. Fully adaptive electronic control of all shifting makes the powertrain more responsive while minimizing harshness.

2012 Chrysler 300 SRT8

2012 Chrysler 300 SRT8

Outstanding ride and handling

New for 2012 is an Adaptive Damping Suspension (ADS) system that is tuned specifically for the Chrysler 300 SRT8 to offer a compliant and comfortable ride. The ADS system also uses a wide range of on-road and driver inputs – such as vehicle speed, steering angle, steering speed, brake torque, throttle position and lateral and vertical accelerations – to automatically tune the suspension for specific conditions when necessary.

In addition, drivers can manually choose between “Auto” and “Sport” settings that quickly change the shock damping and harshness characteristics from everyday commuting to more spirited driving situations.

The performance SRT-tuned, fully-hydraulic steering system also has been improved with a new, heavy-duty pump and revised gearing to give drivers more direct feel and on-center response.

New seven-spoke, 20-inch lightweight forged aluminum wheels and available three- or four-season tires provide great looks with fun-to-drive performance and handling.

All-new Chrysler 300S and 300C Executive Models Expand the Chrysler 300 Letter Series Heritage with More Personality and Style

With its dramatic styling and world-class power, the Chrysler 300 has appealed to people of all lifestyles since 2005. Now, with unique luxury and style appointments, the all-new 2012 Chrysler 300S and 300C Executive Series models broaden the appeal of the Chrysler brand’s flagship sedan with even more style in two uniquely appointed directions, while delivering world-class refinement, materials and grand-touring performance.

2012 Chrysler 300S

2012 Chrysler 300S

All-new 2012 Chrysler 300S Series

Adding an avant-garde appearance to the letter-series flagship sedans, the all-new Chrysler 300S V-6 and V-8 models take the American brand in a new direction with world-class ride and handling, discrete exterior styling elements, contemporary interior materials and state-of-the-art technology features.

“No chrome . . . no wood . . . matte carbon fiber finishes . . . unique black or Radar Red leather . . . our biggest wheels, and world’s first integration of Beats by Dr. Dre audio technology – the best standard audio system period. This is the new Chrysler 300S and it has an attitude that comes through loud and clear. For the Chrysler brand, it’s not just about design, it’s about substance. And with the Chrysler team working with Dr. Dre and Jimmy Iovine for months, I know the new 300S with its mapped sound waves, designed algorithms and unique Beats Audio components are a direct result from our model collaboration – a partnership between an OEM and the music industry – that makes the 300S perform with the power to play music as the artist intended it to be heard.”

Olivier Francois
President and CEO — Chrysler Brand
Lead Executive for Marketing, Chrysler Group LLC

With larger 20-inch polished-face aluminum wheels with black painted pockets, wider all-season performance tires, touring-tuned (performance-tuned with HEMI® V-8 engine) second-generation E-segment chassis architecture with 25 percent quicker steering and 20 percent heavier on-center feel than the entry-level 300 model, the all-new Chrysler 300S V-6 and V-8 models are engineered for driving enjoyment.

2012 Chrysler 300S

2012 Chrysler 300S

Hinting that this Chrysler sedan was born with attitude and street-cred – unique body-color fascia accents and mirrors, and black-accented headlamp bezels with matching sculpted horizontal grille blades in black chrome replace bright chrome to give the 2012 Chrysler 300S a low-key street presence.

The interior of Chrysler 300S models exude an athletic-luxury theme with 12-way power driver and passenger front seats with large-bolstered and heated monotone cloth sport seats surrounded by an interior environment in black or Radar Red. Exclusive use of Piano Black on interior center stack, instrument panel, steering wheel, gauge cluster and door panel elements provide a uniquely lacquered and highly detailed appearance. Completing the enthusiast-designed interior are matte carbon hydrographic finished accents, replacing traditional burl wood.

State-of-the-art Uconnect® Touch 8.4 provides 2012 Chrysler 300S passengers with the segment’s largest touchscreen display (8.4-inch) and next-generation mobile infotainment, connectivity and multimedia features.

Uconnect Touch also controls the 522-watt 12-channel amplifier that integrates the heart of the Beats proprietary equalizer algorithm, creating the high-definition sound Beats Audio founders Dr. Dre, and Jimmy Iovine, Chairman of Interscope Geffen A&M Records, require in their professional recording studios.

Behind the world’s first integration of Beats™ by Dr. Dre™ audio technology, the 2012 Chrysler 300S features a high-performance 10-speaker Beats Audio system. Delivering the mid- to high-range needed for studio-quality sound are three 3.5-inch speakers located in the instrument panel and two 3.5-inch speakers located in the rear doors. Two 6 x 9-inch front-door woofers provide bass, while two 6 x 9-inch speakers and a center-mounted 8-inch speaker located in the rear-shelf area provide full-range audio.

Maximizing how music genres from hip hop to Motown should sound and feel, an 8-inch Beats Audio trunk-mounted dual-voice coil subwoofer with sealed enclosure delivers tight, powerful, punchy bass.

Chrysler 300S V-6

The 2012 Chrysler 300S V-6 model features the aluminum 3.6-liter Pentastar engine delivering 292 best-in-class six-cylinder horsepower through an all-new segment-exclusive ZF eight-speed automatic transmission. For even more spirited driving with performance feel, the driver can utilize all-new steering-wheel mounted magnesium paddle shifters to manually select the desired gear.

When equipped with the optional Luxury Group, the Chrysler 300S V-6 includes premium Nappa leather sport seating in black or exclusive Radar Red, memory module that stores position of the driver seat, exterior mirror, steering wheel, pedal and radio for two drivers, heated rear seats, heated and leather-wrapped steering wheel, power tilt and telescoping steering column, power-adjustable pedals, power sunshade, vehicle security alarm, driver’s side auto-dimming mirrors and auto-tilt in Reverse, heated/cooled cup holders, trunk mat, satin chrome lower door sills with “Chrysler” logo, and LED illuminated front-footwells and front and rear map pockets.

Chrysler 300S V-8

Packed with a 363 horsepower 5.7-liter HEMI® V-8 engine including innovative Fuel Saver Technology, a five-speed automatic transmission with paddle shifters and Auto Stick, performance-tuned suspension and larger performance disc brakes, the 2012 Chrysler 300S V-8 delivers world-class power and refinement with enthusiast-tuned handling.

In addition to the features included on the Chrysler 300S V-6 with Luxury Group, the eight-cylinder 300S model adds 160-mph LED-illuminated instrument cluster, rain-sensing windshield wipers, Smartbeam headlamps, ParkView® rear back-up camera, and HomeLink universal transceiver.

Chrysler 300S V-6 and V-8 AWD models

Providing additional all-season confidence, the Chrysler 300S V-6 and V-8 all-wheel-drive (AWD) models utilize 19-inch polished-face aluminum wheels with black painted pockets, P235/55R19 all-season performance tires and the most advanced AWD system in its class.

For inclement weather driving conditions and exceptional road manners, the all-new 2011 Chrysler 300S AWD models feature a segment-exclusive active transfer case and front-axle disconnect system. This exclusive AWD system also is designed to improve fuel economy by up to 5 percent over competitive full-time all AWD systems. No other major automotive manufacturer offers the combination of these two independent technologies. The Chrysler flagship sedan’s innovative AWD system seamlessly transitions between rear-wheel drive (RWD) and AWD with no driver intervention. When AWD is not required, the system automatically disconnects the front axle to maximize fuel economy while still providing the outstanding performance and handling inherent in RWD vehicles.

The 2012 Chrysler 300S letter-series models arrive at Chrysler dealerships in the fall of 2011.

2012 Chrysler 300C Executive Series

2012 Chrysler 300C Executive Series

All-new 2012 Chrysler 300C Executive Series

Designed to be the most luxurious Chrysler flagship sedan ever, the all-new Chrysler 300C Executive Series combines ultra-premium leather – once limited to some of the most exotic Italian luxury cars – with world-class refinement and handling, state-of-the-art safety and connectivity features and the legendary 363 horsepower 5.7-liter HEMI® V-8 engine with Fuel Saver Technology.

“For us, it’s not only about making the all-new Chrysler 300C great for a segment, it’s about tailoring it for an individual . . . the businessman . . . the outperformer . . . the trendsetter. The 2012 Chrysler 300C Executive Series makes a statement with all of its appointments and contrasts. With hand-sanded real wood accents, hand-stitched Italian leather dash, two-tone ultra-soft Nappa leather seats, uniquely polished 20-inch wheels and state-of-the-art Uconnect Touch – our flagship provides passengers with the sense of pure old-school craftsmanship combined with innovative technology.”

Olivier Francois
President and CEO — Chrysler Brand
Lead Executive for Marketing, Chrysler Group LLC

2012 Chrysler 300C Executive Series

2012 Chrysler 300C Executive Series

Exclusive features found on the Chrysler 300C Executive Series interior include either Mochachino or Black Poltrona Frau “Foligno” leather-wrapped instrument panel, cluster brow, center console side panels and upper front- and rear-door panels. Premium Nappa leather covers the door armrest, bolster and center console armrest. Two-tone Mochachino or Black seats are wrapped exclusively in supple Nappa leather and include 12-way power-adjustable driver and front-passenger seats (including four-way power lumbar) with two-mode ventilation and two-mode heated seats for both front and rear passengers. Specially selected Natural Pore Mocha or Pore Gray real wood trim is finished in a low-gloss to enhance the beauty of the wood.

On the exterior, the Chrysler luxury flagship replaces chromed fascia, mirror and door handle accents with a unique platinum chrome finish for an even more upscale look. Topping off the unique exterior is a platinum-chrome finished grille surround with platinum-chrome sculpted grille blades for a truly distinctive appearance (late availability).

Premium interior amenities within the Chrysler 300C Executive Series model include the state-of-the-art Uconnect Touch 8.4N with Garmin® navigation, SIRIUS Traffic and SIRIUS Travel Link, 160-mph LED-illuminated instrument cluster with driver-selectable color EVIC, heated and leather-wrapped steering wheel, power tilt and telescoping steering column with memory, power-adjustable pedals with memory, power backlight sunshade, premium 18-ounce berber floor mats with nubuck trim, satin chrome lower door sills with “Chrysler” logo, dual heated/cooled cup holders, ambient lit foot well lighting, LED illuminated interior door handles and front and rear map pockets, premium carpeted trunk mat, HomeLink universal transceiver and power-folding chromed exterior mirrors with memory, auto-dimming and auto-tilt in Reverse.

2012 Chrysler 300C Executive Series

2012 Chrysler 300C Executive Series

Available in rear-wheel drive or with the segment’s most advance AWD system, the 2012 Chrysler 300C Executive Series models arrive at Chrysler dealerships in the fall of 2011.

Check out the Video below to see the  new 2012 Chrysler 300‘s. As always, click any of the images in the post to see more photos of Chrysler Dodge Jeep Ram Vehicles. Thanks again for checking out Chrysler Catchall!

“This is the Motor City, and THIS is what we do.”

Those are the only words spoken by Eminem in the whole commercial, but when he says them, they sure do make an impact.

2011 Chrysler 200

2011 Chrysler 200

The commercial evokes emotions of a Detroit that is struggling to get back on its feet, after it has felt the harsh effects the recession has had on a city that employs many through its automotive assembly plants. As the automotive industry improves, so does Detroit. Chrysler hasn’t given up in the face of adversity, and neither will Detroit.

It is a powerful statement that is in the same vein as the all new 2011 Jeep Grand Cherokee‘s “Things That Make Us” commercials. It focuses on the American worker, who is the backbone of the automotive industry, who has felt the recession hit hardest at home.

2011 Chrysler 200

2011 Chrysler 200

Either way, people are taking notice of changes being made all throughout Chrysler, from the design of their vehicles, to the way they market them. Chrysler released the details of their new marketing and advertising campaign on their site yesterday. Here’s a small excerpt:

While many sponsors revealed their advertising plans for Sunday’s Super Bowl, the Chrysler brand remained tight lipped to create a stronger impact for the reveal of their new marketing and advertising campaign featuring famous Detroiter, Eminem. The brand’s new spot, “Born of Fire,” features the all-new 2011 Chrysler 200 and reveals the brand’s new tagline, “Imported from Detroit.”

“Super Bowl advertising is about making a statement and capturing the attention of the audience,” said Olivier Francois, President and CEO, Chrysler Brand and Lead Executive for Marketing, Chrysler Group LLC.”‘Born of Fire’ is designed to generate conversation about the brand and the new 2011 Chrysler 200. The spot reflects where the brand is headed and pays tribute to our industrial roots.”

The two-minute spot, a Super Bowl first, reveals the new tagline for the brand, “Imported from Detroit.” The entire commercial was shot in the city of Detroit using a local cast and crew members.

“The new tagline was created to convey the message that one does not have to cross an ocean to obtain luxury, it’s available right here,” Francois said.

The Chrysler brand chose internationally known Detroiter, Eminem and his song “Lose Yourself” because the lyrics tell us we all have the ability to do anything we set our mind to and that failure is not an option.

Chrysler has come out swinging in 2011, with no signs of slowing soon! Thanks for checking out Chrysler Catchall! To see more pictures of the 2011 Chrysler 200, click on any of the photos or visit your Local Chrysler Dodge Jeep Ram Dealer.

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