You are currently browsing the tag archive for the ‘Marketing’ tag.

April 29, 2011 , Auburn Hills, Mich. – Mopar®, Chrysler Group LLC’s service, parts and customer-care brand, today served up 12 gift ideas for mom and mom’s ride.

“From safety kits to our industry-first Electronic Vehicle Tracking System, we have something for every Mopar mother out there. In addition, we offer more than 100,000 parts and accessories for Chrysler, Jeep®, Dodge, and Ram vehicles at our Mopar eStore where customers may simply order from their computer and have items shipped to their doorstep.”

Tricia Hecker
Head of Mopar Marketing

Following are Mopar’s 12 gift ideas for Mother’s Day:

For Moms Looking for Safety and Security Features:

Roadside Safety Kit

Roadside Safety Kit

1. Roadside Safety Kit: A valuable asset for any roadside emergency. Kit includes safety flashlight, fleece blanket, six-gauge jumper cables, safety triangle, flat and Phillips screwdrivers, pliers, two bungee cords and gloves. (Part No. 82211983, MSRP: $103.00)

Mopar Electronic Vehicle Tracking System (EVTS)

Mopar Electronic Vehicle Tracking System (EVTS)

2. Mopar Electronic Vehicle Tracking System (EVTS): Time is of the essence when it comes to stolen-vehicle recovery. Mopar’s Electronic Vehicle Tracking System (EVTS) works 24/7 with nationwide coverage to keep track of your vehicle. This GPS-enabled real-time tracking system includes a $1,000 Theft Protection Warranty and is transferable. Optional upgrade plans provide Emergency Service Dispatch and OnCallTM on-board panic button. Features such as setting speed and distance parameters with text alerts, unlimited online tracking, and full concierge service are also offered. (MSRP: $459, Part No. 82212457)

For Moms on the Go:

Mopar Portable Navigation System

Mopar Portable Navigation System

3. Mopar Portable Navigation System: This Garmin nüvi® 3760T is an ultra-thin navigator with üRoute™ technology with trafficTrends™ and myTrends.™ Automatic self-learning, with arrival-time estimate. Features on the multi-touch dual-orientation 4.3-inch wide-screen glass display include lane assist with junction view, Bluetooth® wireless, FM lifetime traffic, pre-loaded street maps for North America, spoken street names, Where am I?, photo navigation, ecoRoute,™ pedestrian navigation options, and hands-free calling capabilities. (Part No. 82212492, MSRP: $399.00)

Uconnect WEB

Uconnect WEB

4. Uconnect™ WEB: Uconnect Web’s in-car router receives 3G broadband Internet, allowing passengers to surf the Web, social-network, look up directions, check e-mail, play online games, or download music. Works with any Wi-Fi-enabled device. No cell cards or software required. Subscription required; sold separately. (Part No. 82211856AB, MSRP: $499.00)

DVD Rear-Seat Video Headphones

DVD Rear-Seat Video Headphones

5. DVD Rear-Seat Video Headphones: Wireless headphones available for various DVD systems in a variety of makes and models. (Part numbers vary, MSRP: $69.00 – $149.00)

Slush Mats

Slush Mats

6. Slush Mats: Heavy-duty mats feature deep grooves that help prevent water, snow, and mud from spilling onto the floor. Available in a variety of vehicle interior colors. (Part numbers vary, MSRP: $43.00 – $162.00)

Sport Utility Bars

Sport Utility Bars

7. Sport Utility Bars: These heavy-duty bars increase a vehicle’s cargo capacity and accommodates all of Mopar’s sports and cargo carriers. (Part numbers vary, MSRP: $210 – $403)

Roof Box Cargo Carrier

Roof Box Cargo Carrier

8. Roof Box Cargo Carrier: Keeps cargo dry and secure. Tough, locking thermoplastic carrier features quarter turn installation and gas-cylinder opening system. Attaches to Sport Utility Bars. (Part umbers vary, MSRP: $516-532)

For Mom’s Looking for Luxury:

Katzkin Leather Interiors

Katzkin Leather Interiors

9. Katzkin Leather Interiors: Katzkin offers premium leather-trimmed packages with embroideries, piping, two-tones, suede and much more in many different colors. Ask your Chrysler, Dodge, Jeep or Ram dealership for more information.

Premium Carpet Floor Mats

Premium Carpet Floor Mats

10. Premium Carpet Floor Mats: Plush carpet mats feature rubber-nibbed backing with driver-side retention to help keep them in place. Available in a variety of interior colors with a variety of vehicle or brand logos. (Part numbers vary, MSRP: $35.00 – $118.00)

Kicker® Premium Audio Systems

Kicker® Premium Audio Systems

11. Kicker® Premium Audio Systems: Speakers, subwoofers and amplifiers are designed specifically for each vehicle, maximizing the sound experience. KICKER parts install easily; just bolt and plug them in. No cutting or soldering required. See your Chrysler, Dodge, Jeep or Ram dealership for more information.

Chrome Door Sill Guards

Chrome Door Sill Guards

12. Chrome Door Sill Guards: Add a touch of stainless steel style while protecting a vehicle’s interior door sills from scratches. Chrome Door Sill Guards are available in both non-illuminated and illuminated for a variety of vehicles with a variety of logos. (Part numbers vary, MSRP: $25.00 – $454.00)

As always, click on any of the photos in the post to see more photos of Chrysler Dodge Jeep Ram Vehicles. Thanks again for checking out Chrysler Catchall!

Under the Pentastar is a quick video recap of significant events at Chrysler Group LLC over the past week. This week’s episode covers the introduction of the new line of “Imported From Detroit” merchandise, new honors for Ram and Jeep and the new Premier marketing program that puts 25 bucks in the pockets of customers who come into dealerships for a test drive.

2011 Chrysler 300

2011 Chrysler 300

Just for the fun of it, I’ve included some photos that Dodge took at the 6th Annual Spring Festival of LXs in Irvine, California. To see more photos of Chrysler Dodge Jeep Ram Vehicles, simply click any of the images in the post! Thanks again for checking out Chrysler Catchall!

Spring Gathering of LX's 2011

Spring Festival of LX's 2011

Spring Gathering of LX's 2011

Spring Festival of LX's 2011

Spring Festival of LX's 2011

Spring Festival of LX's 2011

Spring Festival of LX's 2011

Spring Festival of LX's 2011

Spring Festival of LX's 2011

Spring Festival of LX's 2011

Under the Pentastar is a quick video recap of significant events at Chrysler Group LLC over the past week. This week’s episode covers the introduction of the new line of “Imported From Detroit” merchandise, new honors for Ram and Jeep and the new Premiere marketing program that puts 25 bucks in the pockets of customers who come into dealerships for a test drive.

Brad Keselowki's 2011 Dodge Challenger SRT8

Brad Keselowki's 2011 Dodge Challenger SRT8

In other news, Dodge recently awarded 2010 NASCAR Nationwide Series champion Brad Keselowski a specially built 470  392 HEMI® 2011 Dodge Challenger SRT8. The car was customized by the folks on the “Mopar Underground” team and is far from anything you’ll find on show floors at Chrysler Dodge Jeep Ram Dealers across the nation. Check out Dodge Motorsports for more info on the BKR (Brad Keselowski Racing) Commemorative Edition 2011 Dodge Challenger SRT8 392.

Thanks for checking out Chrysler Catchall! As always, click on any images in the post to see more photos of Chrysler Dodge Jeep Ram Vehicles!

2011 Jeep Compass Hero

2011 Jeep Compass Hero

The new 2011 Jeep® Compass is an evolution of a legendary bloodline. It was born, heart and soul, from the core Jeep brand values of freedom, adventure, 4X4 capability and iconic beauty.

Even with such a deep-rooted family tree, the Jeep Compass has emerged as a bold spirit capable of carving out its own destiny and taking on a personality that is youthful, free and embodies a brave American spirit. It is that confidence, independence and freedom that are captured in the new advertising campaign called, “Bloodline.” The new advertising campaign makes its debut this evening on local and national broadcast channels across the country.

Part of The Jeep Blood Line

Part of The Jeep Blood Line

“The new 2011 Jeep Compass boasts stunning new styling, with cues coming directly from the brand’s premium icon – the Jeep Grand Cherokee. Because Compass and Grand Cherokee share this premium design – while offering legendary Jeep capability – our new ‘Bloodline’ campaign makes perfect sense, and allows us to demonstrate that Compass is a progressive, fun-to-drive vehicle targeted to consumers that share the passion of the Jeep brand.”

-Mike Manley, President and CEO
Jeep Brand, Chrysler Group LLC

“Bloodline” showcases the Jeep Compass as it masters both urban and off-road adventures – staying true to the brand’s legendary heritage. The campaign also features the illustrious bloodlines of father-daughter athletes, Muhammad and Laila Ali and father-son actors, James and Scott Caan, all of whom have ascended to greatness in their own right.

Muhammad Ali in the Bloodline Commercial

Muhammad Ali in the Bloodline Commercial

For 2011, the Jeep Compass offers customers unsurpassed compact-SUV 4×4 capability, courtesy of the Jeep Freedom Drive II® Off-Road package. This available four-wheel-drive system delivers Jeep Trail Rated® capability for the first time in Compass form. The package includes a second-generation continuously variable transaxle with low-range gear that engages when the off-road mode is activated, 17-inch all-terrain tires and aluminum wheels, a one-inch raised ride height, a full-size spare tire, skid plates and tow hooks.

In addition to sophisticated new styling and unsurpassed compact-SUV 4×4 capability, the new 2011 Jeep Compass boasts up to 29 miles per gallon, a host of interior refinements, and improved ride and handling characteristics in all conditions – courtesy of upgraded steering and suspension systems. The new Jeep Compass offers a unique blend of premium styling, capability, efficiency and value that is unmatched in the compact SUV segment.

Screen Shot from the "Bloodline" Ads

Screen Shot from the "Bloodline" Ads

Delivering the packaging and interior flexibility of an SUV with the performance, handling, fuel economy and price of a compact car, the new 2011 Jeep Compass also boasts more than 30 standard safety and security features.

The 2011 Jeep Compass is available in three configurations: Compass Sport, Latitude and Limited. All are available with front-wheel drive, the Freedom Drive I full-time, active 4×4 system or the Freedom Drive II Off-Road Package full-time, active 4×4 system with low-range capability.

The 2011 Jeep Compass is available in the following exterior colors: Blackberry Pearl Coat, Bright Silver Metallic Clear Coat, Bright White Clear Coat, Brilliant Black Crystal Clear Coat, Deep Cherry Red Crystal Clear Coat and Mineral Gray Pearl Coat.

Check out both the 30 second and 60 second commercials. (The audio issues have been resolved.) Thanks for checking out Chrysler Catchall!

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 187 other followers

Chrysler Catchall On Flickr

This site is sponsored by:

READ: Full Disclosure

Contributors to the Chrysler Catchall blog are being compensated for the content they develop.
Advertisements
%d bloggers like this: