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2012 Jeep Wrangler Unlimited Freedom Edition

2012 Jeep Wrangler Unlimited Freedom Edition

  • New Jeep Wrangler Freedom edition harkens back to Jeep brand’s military roots
  • Red, White and Blue Jeep Wrangler Freedom edition now available in Jeep showrooms
  • All 2012 Jeep Wrangler models powered by 3.6-liter V-6 engine producing 285 horsepower, with fuel economy up to 21 mpg
  • $250 from each Jeep Wrangler Freedom edition sold to be donated to military charities
  • Chrysler Group LLC offers a $500 cash allowance to eligible consumers through its ‘Military Bonus Consumer Cash’ program
  • Jeep Wrangler sales up 34 percent in 2012 with all-time record in May
Jeep 70th Anniversary Celebration in Moab, Utah

Jeep 70th Anniversary Celebration in Moab, Utah

June 6, 2011 , Auburn Hills, Mich. – In celebration of this milestone and to keep the Jeep® brand momentum alive, the full-line of Jeep 70th Anniversary Edition modelsGrand Cherokee, Liberty, Compass, Patriot, Wrangler/Wrangler Unlimited – were presented against the red rock and glistening waters of the Colorado River.

Jeep 70th Anniversary Celebration in Moab, Utah

Jeep 70th Anniversary Celebration in Moab, Utah

Showcasing the evolution and innovation of the legendary 4×4 leader, seven key historical models illustrated important milestones in the Jeep brand’s history – not in a museum, but in the rugged outdoors where they belong:

  • 1944 Willys-Overland “Jeep” MB
  • 1945 Willys-Overland Jeep CJ-2A
  • 1949 Willys-Overland Jeep Station Wagon
  • 1963 Jeep Wagoneer
  • 1984 Jeep Cherokee
  • 1987 Jeep Wrangler
  • 1993 Jeep Grand Cherokee
Jeep 70th Anniversary Celebration in Moab, Utah

Jeep 70th Anniversary Celebration in Moab, Utah

In addition, five customized Jeep vehicles fresh from the 45th annual Moab Easter Jeep Safari provided a taste of new potential Jeep production and customization ideas in a true Jeep setting. The Jeep “image” vehicles included were the Wrangler Pork Chop, Wrangler Renegade, Compass Canyon, Cherokee Overland and the Grand Cherokee Off-Road Edition. More than 30 percent of the people who are in the market for a new vehicle are influenced by the vast selection and availability of aftermarket Mopar® accessories, which fit a variety of lifestyles.

Jeep 70th Anniversary Celebration in Moab, Utah

Jeep 70th Anniversary Celebration in Moab, Utah

This international media event produced outstanding photography and b-roll that features Jeep brand vehicles with the breathtaking landscape in Moab. To see more photos from the event as well as photos of Chrysler Dodge Jeep Ram Vehicles, click on any of the images in the post. Thanks again for checking out Chrysler Catchall!

2011 Jeep Grand Cherokee

2011 Jeep Grand Cherokee

Today we’re going to look a little bit into the history of Jeep vehicles, and how the whole thing got started. These Jeeps have come a long way to where they sit on Chrysler Jeep Dodge Ram Dealers‘ lots today.

1940 Willys Quad Original Pilot (J-0109)

1940 Willys Quad Original Pilot (J-0109)

In July 1940, the U.S. military informed automakers that it was looking for a “light reconnaissance vehicle” to replace the Army’s motorcycle and modified Ford Model-T vehicles. The Army invited 135 manufacturers to bid on production and developed a lengthy specification list for the vehicle, including the following:

  • 600-lb. load capacity
  • Wheelbase less than 75 inches
  • Height less than 36 inches
  • Smooth-running engine from 3 to 50 miles per hour
  • Rectangular-shaped body
  • Four-wheel drive with two-speed transfer case
  • Fold-down windshield
  • Three bucket seats
  • Blackout and driving lights
  • Gross vehicle weight below 1,300 lbs.
1941 Willys MA (J-0273)

1941 Willys MA (J-0273)

At first, Willys-Overland and American Bantam Car Manufacturing Company were the only two companies answering the call. Soon, however, Ford Motor Company entered the picture, and competition began among the three over which company would receive the lucrative government contract.

Each company delivered its prototype to the Army in the summer of 1940 and received approval to build 70 sample vehicles. The Army took possession of these vehicles in November 1940 at Camp Holabird, Md.

Each of the three designs exceeded the Army’s specification of 1,300 lbs., but the Army soon realized that limit was far too low and raised it for the next round of vehicles. Further testing and evaluation led to the Army’s selection of Willys vehicle as the primary manufacturer.

Jeep Willys MB (J-0272)

Jeep Willys MB (J-0272)

Willys MA/MB
With modifications and improvements, the Willys Quad became the MA, and later the MB. But the Army, and the world, came to know it as the Jeep®.

Some claimed that the name came from the slurring of the letters “GP,” the military abbreviation for “General Purpose.” Others say the vehicle was named for a popular character named “Eugene the Jeep” in the Popeye cartoon strip. Whatever its origin, the name entered into the American lexicon and, for a while, served almost as a generic title for off-road vehicles, while the Jeep itself became an icon of the war.

1941 Jeep CJ-2A

1941 Jeep CJ-2A

The Willys MA featured a gearshift on the steering column, low side body cutouts, two circular instrument clusters on the dashboard and a hand brake on the left side. Willys struggled to reduce the weight to the new Army specification of 2,160 lbs. Items removed in order for the MA to reach that goal were reinstalled on the next-generation MB resulting in a final weight of approximately just 400 lbs. above the specifications.

Click Here for a more in depth look at the actual Jeeps themselves. To see more pictures of the vintage Jeeps, simply click any of the photos in this post. Thanks for checking out Chrysler Catchall!

1949 Jeep Willys

1949 Jeep Willys

1947 Jeep Station Wagon advertisement. Roominess, comfort and safety were all solid selling points for the Jeep Station Wagon.

1947 Jeep Station Wagon advertisement. Roominess, comfort and safety were all solid selling points for the Jeep Station Wagon.

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