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Jeep Brand Media Program, Colorado 2012

Jeep Brand Media Program, Colorado 2012

Through the month of July, Jeep® Experience – Colorado 2012 allowed journalists from nearly twenty-five countries, including U.S., Canada and Mexico, to experience the trails of one of the most popular Jeep Jamborees programs in the U.S.

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Baja2011: Kent Kroeker and Alan Roach

Baja2011: Kent Kroeker and Alan Roach

November 23, 2011 , Auburn Hills, Mich. – Just two-and-a-half weeks after Mopar® introduced the new 800 horsepower V-10 Competition Race Engine for drag racing at the 2011 Specialty Equipment Market Association (SEMA) show in Las Vegas, the off-road racing derivative of the crate engine made its debut in the 44th Tecate SCORE Baja 1000, Nov. 18–19, powering Kent Kroeker and Alan Roach to the Class 8 win in the famed event.

Kroeker, owner of Kroeker Off-Road Engineering (KORE), shared the driving duties of the Ram 1500 with the Mopar V-10 Competition Off-Road Race Engine under the hood, with Roach, who hails from Escondido, Calif. The pair covered the distance of nearly 700 miles through the rugged desert of Mexico’s Baja California Peninsula in just over 20 hours to record the Class 8 victory. Kroeker began the race and drove through the San Felipe loop, with Roach then taking the wheel for the remainder of the distance.

“What an amazing debut for the Mopar V-10 Competition Off-Road Race Engine to win at Baja. Our off-road engineers have been working very hard on this engine and it certainly passed its first test with flying colors.”

Pietro Gorlier
President and CEO of Mopar

The 2011 Tecate SCORE Baja 1000 drew a total of 278 starters from 34 states and 16 different countries, in more than 30 different classes. The Class 8 division that Kroeker and Roach competed in with the Mopar V-10 Competition Off-Road Race Engine is comprised of full-size, two-wheel drive trucks.

“Winning the Baja 1000 means laser-focused excellence that can’t be demonstrated any other way. The performance of the new Mopar V-10 was superb. We were the only vehicle in the Baja 1000 using Mopar power. Mopar engineers sculpted its characteristics around my description of what is needed to win in long-distance desert racing.”

Kent Kroeker

Kroeker and his team put the Ram 1500 for Baja together in six weeks, as both the truck and the Mopar V-10 Competition Off-Road Race Engine made their competitive debut at what is considered the most grueling event in off-road racing.

Kroeker and KORE were instrumental in the development and creation of the Mopar Ram Runner, which was introduced at the 2010 Moab Jeep® Safari. The Mopar Ram Runner served as the Official Pace Truck of the Traxxas TORC (The Off-Road Championship) Series this season, where Mopar-powered Ram Truck drivers dominated, winning 27 total races and claiming the championship in all three PRO classes. With the debut of the Mopar V-10 Competition Off-Road Race Engine, the evolution of the Mopar off-road racing program continues.

The 800 horsepower Mopar V-10 Competition Off-Road Race Engine is hand assembled to exacting standards by race engine builders and features an aluminum block with aluminum cylinder heads. The Mopar V-10 Competition Engine is designed for the rigors of off-road racing and pulls 695 lb. ft. of torque with an operating range of up to 7,000 rpm. The race-calibrated engine includes a forged steel crankshaft with forged steel connecting rods and forged aluminum pistons with a compression ratio of 12.5:1. All rotating components have been balanced for maximum performance.

Mopar-First Features

Mopar has introduced numerous industry-first features including:

  • Camper trailers: first to introduce off-road camper trailers
  • Vehicle-information apps: first to introduce smartphone vehicle-information applications, a new channel of communication with consumers
  • Electronic owner manuals: first to introduce traditional owner manuals in a DVD and brief user-guide format
  • Electronic Vehicle Tracking System (EVTS): first to market with a new interactive vehicle tracking device that sends owner a text when vehicle is driven too fast or too far based on pre-set parameters
  • 2011 Mopar Challenger Drag Pak: first to introduce a 500-plus cubic-inch V-10 drag-race package car
  • Wi-Fi: first to offer customers the ability to make their vehicle a wireless hot spot
  • WiTECH: first to support vehicle diagnosis and software updates leveraging off-the-shelf personal computers and a dedicated wireless tool network

About the Mopar Brand

Mopar is Chrysler Group LLC’s service, parts and customer-care brand.

Mopar distributes approximately 280,000 parts and accessories in more than 90 countries and is the source for all original-equipment parts for Chrysler, Jeep®, Dodge and Ram vehicles. Mopar parts are unique in that they are engineered with the same teams that create factory-authorized vehicle specifications for Chrysler, Jeep, Dodge and Ram vehicles — a direct connection that no other aftermarket parts company can provide. A complete list of Mopar accessories and performance parts is available at http://www.mopar.com.

More than 70 Years of Mopar

When Chrysler bought Dodge in 1928, the need for a dedicated parts manufacturer, supplier and distribution system to support the growing enterprise led to the formation of the Chrysler Motor Parts Corporation (CMPC) in 1929.

Mopar (a simple contraction of the words MOtor and PARts) was trademarked for a line of antifreeze products in 1937. It also was widely used as a moniker for the CMPC. The Mopar brand made its mark in the 1960s — the muscle-car era. The Chrysler Corporation built race-ready Dodge and Plymouth “package cars” equipped with special high-performance parts. Mopar carried a line of “special parts” for super-stock drag racers and developed its racing parts division called Mopar Performance Parts to enhance speed and handling for both road and racing use.

As always click on any of the images in the post to see more photos of Chrysler Dodge Jeep Ram Vehicles. Thanks again for checking out Chrysler Catchall!

June 27, 2011 , Auburn Hills, Mich. – This Week in Motorsports is a video recap of weekend motor sports events in NASCAR, the Nationwide series and other competitions under the Chrysler LLC banner.

In other News, since FIAT Brand North America released its “Get Ready by FIAT” to the public May 13, 2011, it has receive more than 500,000 views on YouTube.

New 2012 Fiat 500

New 2012 Fiat 500

The music video features owners getting ready to meet their Fiat 500, while the Fiat 500 gets ready to meet their owners. The music highlights Vivaldi’s Concerto in D Major, Rv 228: Allegro remixed by an LA-based electronic band, The Glitch Mob.

Shot from the Toluca Assembly plant in Mexico, the video features brand new Fiat 500s on the assembly line “getting ready” to make its debut. The video captures mechanical cranes and robotic arms as an art form to mimic individuals’ bodies in the video. This modern, stylish video introduces the Fiat 500 to the U.S. in a unique way.

The video premiered at the 2011 New York International Auto Show.

You can check out the video below. As always, click on the image above to see more photos of Chrysler Dodge Jeep Ram Vehicles. Thanks again for checking out Chrysler Catchall!

2011 Dodge Challenger SRT8 392

2011 Dodge Challenger SRT8 392

June 7, 2011 12:56 PM- Tuesday morning, Chrysler Group announced a number of upper management changes and the rebirth of SRT — Street and Racing Technology — as its own brand once again.

First, there’s the management changes:

Fred Diaz

  • Yesterday: president/CEO of Ram Brand and lead executive for U.S. sales
  • Today: Still president/CEO of Ram Brand, but now also president/CEO of Chrysler de Mexico, including responsibility for Latin America. This region is now under Diaz, separate from Mike Manley, lead excutive for international operations, as well as president/CEO of Jeep® Brand.

The new Mexico/Latin America role for Diaz shows the growing importance of those markets for Chrysler Group‘s future success.

Reid Bigland

  • Yesterday: President/CEO of Chrysler Canada
  • Today: Still president/CEO of Chrysler Canada, as well as president/CEO of Dodge Brand and head of U.S. Sales.

In related news for Chrysler Canada, David Buckingham has moved from VP of sales to a new position, chief operating officer.

Ralph Gilles

  • Yesterday: President/CEO of Dodge Brand and senior vice president of Product Design for Chrysler Group
  • Today: Still senior VP of product design and now president/CEO of the newly recreated Street and Racing Technology Brand, our cross-brand performance unit. Gilles also has responsibilities for the company’s motorsports activities (same as before).

In addition, Joe ChamaSrour is reassigned to international operations and reports to Manley.

2012 Chrysler 300 SRT8

2012 Chrysler 300 SRT8

SRT

Chrysler launched the SRT Brand at the 2002 NAIAS “to create a line of industry-leading performance vehicles and parts.” While we still made SRT vehicles, there wasn’t as concerted effort in development and marketing in recent years.

2012 Jeep Grand Cherokee SRT8

2012 Jeep Grand Cherokee SRT8

With Gilles’s obvious passion for design, racing and the auto industry in general, he’s the ideal person within the company to assume leadership with the SRT Brand. Combined with his current design responsibilities, it’s really not a big change from his previous role with Dodge — just more focused on making sure customers have fun options for Chrysler Group cars.

2012 Dodge Charger SRT8

2012 Dodge Charger SRT8

Through the end of May, Chrysler Group had sold 2,901 2011 Dodge Challenger SRT8 vehicles, the only SRT in the 2011 lineup. However, starting this fall, we’ll have four members to the SRT family with 2012 models of the Jeep Grand Cherokee SRT8 and the Chrysler 300 SRT8 (both unveiled at the NY International Auto Show), Dodge Charger SRT8 (unveiled at the Chicago Auto Show) and the Dodge Challenger SRT8.

For the SRT fans, check out the Drive SRT Facebook Page. To see more photos of Chrysler Dodge Ram Vehicles, simply click any of the images in the post. Thanks again for checking out Chrysler Catchall!

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