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2011 Ram Outdoorsman

2011 Ram Outdoorsman

Brand introduces new tagline, ‘Guts. Glory. Ram.’

June 13, 2011 , Auburn Hills, Mich. – Taking place in a Western-themed setting, the Ram Truck brand’s new national advertising campaign focuses on the proven capability and superiority of the entire product line and introduces the brand’s new tagline – “Guts. Glory. Ram.” The new advertising campaign encompasses broadcast, print, digital and CRM initiatives.

“The Ram Truck brand has always had the guts to perform and innovate – today, it continues to live by those rules and conducts. The brand’s outstanding craftsmanship and beliefs are delivered in this campaign by using the rustic ‘Old West’ as the perfect juxtaposition of past and present American values; a time when hard working and well-crafted man-made machines were a must.”

-Olivier Francois
Lead Executive Marketing
Chrysler Group LLC

2012 Ram 5500 with Boxtruck Body Upfit

2012 Ram 5500 with Boxtruck Body Upfit

“The advertising campaign for the Ram Truck brand is grounded in the fundamental principles of truth, honesty and integrity, which reflects the hardworking values of our customers. The new tagline ‘Guts. Glory. Ram.’ pays homage to the history of Ram Truck Brand and represents the hard work and dedication placed in the design, engineering and production of each and every Ram truck.”

-Fred Diaz
President and CEO
Ram Truck Brand and Chrysler de Mexico, Chrysler Group LLC

Chrysler Group consistently looks at demonstrating each brand and its vehicle capabilities in a unique and entertaining manner to capture viewer attention and increase brand awareness,” said Francois. “In the case of Ram Truck, the objective is to tell the story of the truck’s superior capabilities and benefits.”

2011 Ram 3500

2011 Ram 3500

Television

Everything from the location, wardrobe and set design featured in the TV campaign was thoughtfully selected in order to convey the authenticity of the era and to ensure that each of the characters were portrayed as tough, gritty and believable. Throughout the campaign Ram is positioned as the cowboy’s faithful companion.

“Code of the West”

Featuring the entire brand lineup and setting the theme for the entire Ram Truck campaign, Code of the West was designed to reinforce owner pride as well as brand consideration. Refreshingly different, this TV spot entices the viewer to see the Ram Truck brand in a new way.

“Cummins Standoff”

Highlighting the heavy-duty heritage of the proven Cummins engine, this 30-second spot takes the viewer right into Ram Truck’s Western world to convey the proven nature of the Cummins engine.

“RamBox Locking”

What does one do when the bad guys roll into town? Warn the town, protect the family, hide away in a secret place and store the valuables – and, there is no better place for the town’s courageous blacksmith to stow his precious tools than in his lockable and waterproof RamBox.

“Letterpress”

Filmed from inside an actual letterpress, mechanics and precision are conveyed as the application of letters and ink are styled and forged with strength and set with great attention to detail – a similar process that stirs inside the soul of Ram.

2011 Ram 2500

2011 Ram 2500

Online and Social Media

The accompanying Ram Truck web site (http://www.ramtrucks.com/gutsglory) demonstrates the proven capabilities of the product lineup with video testimonials delivered by real Ram Truck customers. These real stories are carried over to the brand’s social media sites including the Ram Facebook page and Ram Zone blog.

To see more photos of Chrysler Dodge Jeep Ram Vehicles, simply click on any of the images in the post. Thanks again for checking out Chrysler Catchall!

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Jim Sassorossi displays Mopar accessories (Joe Wilssens photo)

Jim Sassorossi displays Mopar accessories (Joe Wilssens photo)

June 1, 2011 , Auburn Hills, Mich. – The ultimate daddy, “Big Daddy” Don Garlits, would like to add even more performance and appearance to every dad’s car this Father’s Day. After perusing the Mopar® catalog, he picked his top 12 gift items.

“’Big Daddy’ Don Garlits is the Babe Ruth of drag racing,” said Pietro Gorlier, President and CEO of Mopar, Chrysler Group’s service, parts and customer-care brand. “While not every dad can make sub-five second passes over the quarter mile, we think Don Garlits knows what it takes to get dad’s car looking good and into the fast lane.”

“With more than 280,000 parts and accessories, Mopar has a huge selection of parts and accessories,” said Garlits. “Put a gift under dad’s hood this Father’s Day and make him happy.”

Here are “Big Daddy” Don Garlits’ Top 12 Father’s Day Gift Ideas:

Fender Covers

Fender Covers

Fender Covers: Prevent scratches and dings while showing pride at the drag strip or on the street with Mopar logo fender covers. Part Number: P5153623, manufacturer’s suggested retail price (MSRP): $28.

Polished Valve Covers

Polished Valve Covers

Mopar Big-Block Cast Aluminum Polished Valve Covers (Set): These aluminum die-cast polished valve covers will set apart dad’s engine bay while proudly displaying the Mopar logo. For 383 and 440 cubic-inch engines. Part Number: P5007616, MSRP: $168 (small-block engine valve covers also available)

Spark Plug Removal Tool

Spark Plug Removal Tool

Spark Plug Removal Tool: This tool is specifically designed to protect wires from removal damage. Part Number: P5249718, MSRP: $22

Chrome Diff Cover

Chrome Diff Cover

Chrome-plated Differential Cover: For 9-3/4-inch Dana 60 axles. Those left in dad’s rear-view mirror will appreciate his attention to detail. Part Number: P3690755, MSRP: $56

Engine Paint (HEMI® Orange): The difference between “good” and show quality is in the details. For that special restoration project, Mopar offers up to eight correct OEM enamel paint colors, including Turquoise, HEMI Orange, Street HEMI Orange, Black, Silver, Red, Blue and Gold. Part Number: P4120751AB, MSRP: $10

Road Runner Decal

Road Runner Decal

Road Runner Restoration Decal: Mopar offers more than 60 decals and emblems in order to complete a true restoration. From the famous Road Runner to a 440 Six Pack decal, Mopar is the source. A variety of restoration decals is available, including Dodge Dart, Plymouth Duster, Road Runner and HEMI. Part Number: P2842873, MSRP: $30

Purple Small-Block Camshaft

Purple Small-Block Camshaft

Mopar Purple Shaft Small-Block Camshaft Kit: To put muscle in dad’s muscle car, these famous factory-engineered cams add horsepower and torque. Many applications are available for big and small-block engines. Part Number: P4120231AC, MSRP: $215

Pinion Snubber

Pinion Snubber

Mopar Pinion Snubber: A must-have in order to help prevent axle windup under acceleration and improve traction. Part Number: P3690181, MSRP: $67

Mopar Shift Light: Shifting at the correct RPM is critical for a low elapsed time (ET) and win light. Mopar digital rpm display shift lights are programmable for your desired RPM shift point. Part Number: P5155508, MSRP: $175

Front Strut Tower Bar

Front Strut Tower Bar

Mopar Front Strut Tower Bar: For 2005 to 2010 model-year Dodge Challenger, Dodge Charger and Chrysler 300, these silver powder-coated strut tower bars with a Mopar plate add handling capability while providing under-hood flair. Part Number: P5155002, MSRP: $359

Mopar Logo Style Hood Pins: For modern-day Dodge Challengers, these genuine, functional hood-pin kits provide nostalgic muscle-car looks with functionality and come with all attaching hardware. Hood pins are available in chrome or black finish. Part Number: P5155755, MSRP: $305

Jeep® Logo Differential Cover: Nothing says off-road more than Jeep. Separate dad’s from others with logo-style front and rear covers. Part Number: P5155445 (Dana 30), Part Number: P5155446 (Dana 44), Part Number: P5155447 (Dana 60), MSRP: $180

 "Big Daddy" Don Garlits

"Big Daddy" Don Garlits

About ‘Big Daddy’ Don Garlits

“Big Daddy” Don Garlits is synonymous with drag racing. In a career that spanned more than five decades, he won three National Hot Rod Association (NHRA) world championships and a total of 144 national events. He was the first drag racer to surpass the 170, 180, 200, 240, 250, 260 and 270 mile-per-hour marks in the quarter mile. Garlits currently runs the Don Garlits Museum of Drag Racing in Ocala, Fla.

To see more photos of Chrysler Dodge Jeep Ram Vehicles, simply click any of the photos in the post. Thanks again for checking out Chrysler Catchall!

PHEV Ram 1500

PHEV Ram 1500

Auburn Hills, Mich. – Chrysler Group LLC, working in partnership with the U.S. Department of Energy (DOE), delivered the first of a demonstration fleet of Ram 1500 plug-in hybrid electric (PHEV) pickup trucks to municipal officials in Yuma, Ariz., today.

The 10 PHEV Ram 1500 pickups delivered by Abdullah Bazzi, senior manager of the Chrysler Group’s advanced hybrid vehicle project, are part of a national demonstration fleet of 140 vehicles that will be used during the next three years to evaluate customer usage, drive cycles, charging, thermal management, fuel economy, emissions and impact on the region’s electric grid. In addition to Yuma, 11 other partners across the United States will receive vehicles for demonstration and testing purposes.

Abdullah Bazzi‎ (left) and Yuma Mayor Al Krieger

Abdullah Bazzi‎ (left) and Yuma Mayor Al Krieger

Strictly a demonstration program, there are no plans for a production version of the PHEV Ram 1500 truck at this time.

Cities and states were selected to evaluate temperature extremes, urban traffic cycles and diverse climates and geographies from North Dakota, Massachusetts, Hawaii and Arizona. Cities will include San Francisco and Sacramento, Calif.; Austin, Texas and Kansas City, Mo.

PHEV Ram 1500

PHEV Ram 1500

The Ram 1500 PHEV includes a liquid-cooled 12.9kWhr lithium ion battery pack and a 6.6 kilowatt (kW) on-board charger. Additional features include AC power generation of up to 6.6kW; directional charging; reverse power flow and full regenerative braking used to capture more energy. For fuel economy improvements, the front axle can be disconnected when not needed.

The powertrain also includes a 5.7-liter HEMI® V-8 engine and a two-mode hybrid transmission. The 5.7-liter HEMI is equipped with a Multiple Displacement System (MDS) that improves fuel efficiency at highway speeds by shutting down fuel delivery to up to four cylinders.

PHEV Ram 1500

PHEV Ram 1500

The battery pack is located under the second-row seat of the pickup and is liquid cooled to help maintain a consistent battery temperature. For on-the-job electrical power tools, a 240 volt/30 amp four-prong outlet and 120volt/20amp duplex outlet power strip is located in the rear box.

“Cities have been carefully selected to help the Chrysler Group collect a wide range of data,” explained Abdullah Bazzi, senior manager of Chrysler’s advanced hybrid vehicle project. “Temperature extremes found in the cold of North Dakota or the heat of Arizona can have a severe impact on battery life and charging efficiency.”

The choice of a Ram 1500 pickup truck was based upon two-speed transmission technology that was readily available from a previous vehicle electrification project from the Chrysler Group.

Mayor Al Krieger of Yuma, Arizona

Mayor Al Krieger of Yuma, Arizona

Urban and rural use also will be tracked to measure battery performance and overall hybrid efficiency with the demonstration fleet of pickups. Other uses include military bases where vehicles will be able to provide power back to the electric grid in what is termed “reverse power flow” of up to 6.6kW.

Funding for the program in part is provided by the American Recovery and Reinvestment Act of 2009 through the Transportation Electrification Initiative sponsored by the DOE. The grant, totaling $48 million from DOE and $49.4 million from Chrysler Group, was designed to develop vehicles that will be cost efficient for consumers, satisfy safety concerns of daily travel without recharging and help reduce dependence on foreign oil.

PHEV Ram 1500 in front of the Yuma City Hall

PHEV Ram 1500 in front of the Yuma City Hall

The Chrysler Group also is developing a similar fleet of 25 Town & Country minivans with plug-in hybrid technology for demonstration and evaluation that will be allocated to select cities later this year.

As always, click any of the images in the post to see more photos of Chrysler Dodge Jeep Ram Vehicles. Thanks again for checking out Chrysler Catchall!

RamZone– More great news from Ram was announced during the National Truck Equipment Association (NTEA) show in Indianapolis last month. Our new Ram 1500 Tradesman was on display and got a lot of attention for the thousands of attendees looking for the latest and greatest in commercial vehicles.

2011 Ram 1500 Tradesman with Chrome Appearance Group

2011 Ram 1500 Tradesman with Chrome Appearance Group

We also had the folks who design and engineer these tough trucks at the event to answer questions from customers who are in the market for a new vehicle to tackle their specific needs. Mike Cairns who leads our Ram engineers was on hand and gave us the goods on the Ram 1500 Tradesman.

2011 Ram 1500 Tradesman

2011 Ram 1500 Tradesman

Click here for more information on the 2011 Ram 1500 Tradesman.

I’ve also included a couple videos on some of the new Grills and Wheels that will be offered for the all new 2011 Chrysler 300.

As always, click any of the images in the post to see more! Thanks again for checking out Chrysler Catchall!

2011 Dodge Challenger with Mopar Drag Pak

2011 Dodge Challenger with Mopar Drag Pak

April 8, 2011 , Auburn Hills, Mich. – Less than one month after making its competition debut, the 2011 Mopar® Challenger V-10 Drag Pak is already rewriting the NHRA record books.

Dave Thomas, of Westchester, Pa., powered his 2011 Mopar Challenger V-10 Drag Pak to a record-setting 9.43-second elapsed time (ET) at 143.90 mph during a test session on Thursday, April 7 at the NHRA Division 1 National Open event at Atco (N.J.) Raceway (the test session allowed for record attempts). Thomas captured both the ET and mph records in the AA/SA class just two weeks after taking ownership of his Mopar Drag Pak, and with only a few passes under his belt in the new V-10-powered beast.

“In less than one month of competition, our 2011 Mopar Challenger V-10 Drag Pak has made its presence known in the NHRA Sportsman ranks,” said Pietro Gorlier, President and CEO of Mopar, Chrysler Group’s service, parts and customer-care brand. “Mopar is the only source for racers who want to purchase a factory-built, V-10-powered race-ready package car.”

2011 Mopar® Challenger V-10 Drag Pak

2011 Mopar® Challenger V-10 Drag Pak

“The first run we made in the car was last Sunday,” said Thomas, who backed up his record with a 9.46 ET run. “We only had eight passes in the car prior to our first run down the track yesterday, which was the record-setter. I know I could have gone quicker. On the second run, the car left good but I let off at the end of the pass.”

“It’s a spectacular car,” added Thomas, who has been racing since 1971, in vehicles including a HEMI® Plymouth Barracuda. “We basically added weight bars to make minimum weight, and that was it. On its first-ever run, the car went a 9.79 at 137 mph. It’s a turn-key operation. There are no headaches involved in setting it up at all. You just get in there and drive it. It’s neat that the factory can make something like this.”

2011 Mopar® Challenger V-10 Drag Pak

2011 Mopar® Challenger V-10 Drag Pak

The 2011 Mopar Challenger V-10 Drag Pak, the first and only 500-plus cubic-inch V-10 drag race package car, was unveiled at the Dodge Viper Owners Invitational in October 2010. Based on the 2011 Dodge Challenger and finished in a Stock Eliminator and Super Stock configuration, the vehicle features competition wheels and tires, a Mopar solid rear axle with performance gear ratio, a 2-speed drag race transmission with integrated roll control, a complete competition fuel system with fuel cell, and a complete interior with gauge package.

2011 Mopar® Challenger V-10 Drag Pak

2011 Mopar® Challenger V-10 Drag Pak

The race-ready package car made its competition debut when Frank Teuton Jr. entered his Mopar V-10 Drag Pak at the NHRA Gatornationals less than a month ago. Frank’s brother, Joseph Teuton, took the car to its first class (AA/SA) win at the JEGS Cajun SPORTSnationals on March 18.

For complete information on the Mopar Challenger V-10 Drag Pak, including ordering information, visit http://www.mopar.com or your local Chrysler Dodge Jeep Ram dealer.

I’ve also included one of the new Chrysler 200 Commercials released today. You can check that out below. As always, click any of the images in the post to see more pics of Chrysler Dodge Jeep Ram vehicles! Thanks again for checking out Chrysler Catchall!

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