You are currently browsing the tag archive for the ‘Nevada’ tag.

Magneti Marelli hits the Shelves

Magneti Marelli hits the Shelves

Read the rest of this entry »

Advertisements
Mopar President and CEO Pietro Gorlier unveiled the Dodge Dart Carbon Fire (top), Dodge Charger Juiced (center), and Fiat 500 Beach Cruiser.

Mopar President and CEO Pietro Gorlier unveiled the Dodge Dart Carbon Fire (top), Dodge Charger Juiced (center), and Fiat 500 Beach Cruiser.

  • Chrysler Group’s 24 Mopar-modified vehicles to fill expansive 15,300-sq.-ft. exhibit
  • MoparizedChrysler, Jeep®, Dodge, Ram, SRT and FIAT brand vehicles to take spotlight at ultimate aftermarket trade show
  • Mopar to showcase more than 500 proven, quality-tested performance parts and accessories
  • Recently created Mopar off-road division introduces new hard-core Jeep performance parts

Read the rest of this entry »

Moparized Dodge Dart for SEMA

Moparized Dodge Dart for SEMA

September 27, 2012 , Auburn Hills, Mich. – The aftermarket is not an after-thought at the Chrysler Group.

Today the company released sketches of select Moparized vehicles that are headed for the Specialty Equipment Market Association (SEMA) show in Las Vegas. The show takes place Oct. 30 through Nov. 2 at the Las Vegas Convention Center.

Read the rest of this entry »

Under The Pentastar

Under The Pentastar

“Under the Pentastar” is a weekly recap of some of the major stories at Chrysler Group LLC. This week’s stories include the “New Rules” Dodge Dart commercial, SRT Viper GTS-R returns to the track, Jeep® hosts a special basketball clinic and Chrysler Group LLC teams up with the Detroit Symphony Orchestra to celebrate its third anniversary.

Read the rest of this entry »

Rendering of 2013 Dodge Dart rally car that will be driven by Travis Pastrana

Rendering of 2013 Dodge Dart rally car that will be driven by Travis Pastrana

Dodge and SRT Motorsports Announce Global RallyCross Championship Entry With Dodge Dart Piloted by Four-time Rally America Champion Travis Pastrana

Read the rest of this entry »

2013 NASCAR Dodge Charger

2013 NASCAR Sprint Cup Series Dodge Charger

Dodge Charger Race Car For 2013 Sprint Cup Series Unveiled At LVMS

Read the rest of this entry »

  • Melissa Sweeney of Woodbridge, Va., tracks down the third and final Dodge Journey hidden in Maine
  • Giveaway concludes with strong consumer enthusiasm and engagement
  • Latest campaign information, including video of Sweeney’s search, at Dodge‘s YouTube Page
  • America’s most versatile mid-size crossover Dodge Journey is also the most affordable, starting at just $18,995 U.S. MSRP
Search Engine East Winner Melissa Sweeney

Search Engine East Winner Melissa Sweeney


October 6, 2011 , Auburn Hills, Mich. – Melissa Sweeney, of Woodbridge, Va., tracked down the third and final 2012 Dodge Journey hidden inside a barn in St. George, Maine, as part of the Dodge brand’s “Search Engine for the Real World” campaign and vehicle giveaway. Sweeney found the 2012 Dodge Journey with help from family members contributing to the search efforts from home.

“Taking home a new Dodge Journey was the biggest driver. I never thought I’d spend three days traveling more than 900 miles and sleeping in my car. I can’t believe I beat out the hundreds of others who participated in the search. It was an incredible experience for me and my family.”

– Melissa Sweeney
Dodge Journey “Search Engine” Winner

The day before the East region search was live, Sweeney drove from her hometown in Virginia to Vermont to be in a good position to begin. For the next two days, she followed a long series of online and real-world clues that took her to New York, Vermont, New Hampshire and, ultimately, Maine. Along the way, Sweeney’s task force at home, composed of her husband, sisters, mom and dad, aided in the search efforts, monitoring the online conversation and researching clues.

Sweeney managed to stay ahead of an estimated 200 people on the road participating from various parts of the United States – including Arizona, California, Texas, Nevada, Oklahoma, Illinois, Indiana, New York, Vermont, New Hampshire, Massachusetts, Maine, Pennsylvania, Ohio, Virginia, Florida and Wisconsin. It was a close race, with two runner-up teams arriving shortly after Sweeney.

“The ‘Search Engine for the Real World’ campaign was an innovative way to showcase America’s most versatile and affordable mid-size crossover – the Dodge Journey,” said Reid Bigland, President and CEO – Dodge Brand, Chrysler Group LLC. “It also proved extremely engaging, with more than 1 million people watching the Dodge brand’s YouTube channel and thousands exploring America in search of a new Journey.”

Dodge launched the national television and digital advertising campaign on Friday, Sept. 9, positioning the 2012 Dodge Journey as the “Search Engine for the Real World,” the perfect vehicle for people looking for adventure. The campaign encouraged people to get out and explore the real world instead of just reading about it online and, as an added bonus, included a chance to win one of three Dodge Journey vehicles hidden across America. Vehicles were hidden in the West, Midwest and East. The first person to find each Dodge Journey, won it.

There were approximately 300,000 people watching the live camera feed during the campaign for an average of 25 minutes. Ultimately, thousands of people searched the nation for a chance to win a 2012 Dodge Journey.

The first Dodge Journey was found in Gardnerville, Nev., on Sept. 10. The second was located near Strong City, Okla., on Sept. 17.

2012 Dodge Journey

2012 Dodge Journey

About Dodge Journey

Completely redesigned in 2011, the Dodge Journey is the only crossover in America to offer the choice of a four-cylinder or V-6 engine, five- or seven-passenger seating and front- or all-wheel drive. Journey also treats all of its passengers to premium soft-touch materials on the inside and an available 283 horsepower Pentastar V-6 with best-in-class driving range and up to 25 mpg highway. Add in segment-exclusive second-row in-floor storage bins and hidden storage within the front passenger seat and you have a vehicle that can take you anywhere as you explore all that America has to offer.

The Dodge Journey gets a new simplified model lineup for 2012 and adds an American Value Package with a starting U.S. MSRP of $18,995, which makes it the most affordable mid-size crossover in America. The seven-passenger American Value Package is the most affordable seven-passenger vehicle in America with a starting U.S. MSRP of $19,990. With more than 40 safety and security features, the Journey has been an Insurance Institute for Highway Safety (IIHS) Top Safety Pick for three consecutive years. Journey also features the latest and greatest in vehicle connectivity and customization with the Uconnect® Touch 8.4 radio, which features an 8.4-inch touchscreen.

2012 Dodge Journey

2012 Dodge Journey

About Dodge

Dodge is a full line of cars, crossovers, minivans and SUVs that are sporty, functional and innovative. With nearly 100 years of heritage, the brand has a history of providing its customers excellent quality, innovation and value. Dodge is building on the momentum of introducing six all-new or significantly redesigned products, solidifying its message that Dodge offers an excellent value for American families looking for top performance in all the places that matter – from power off the line and handling in the corners to high-quality, dependable vehicles that deliver unmatched functionality and excellent fuel economy in everyday driving situations. In fact, Dodge now offers six vehicles that deliver 25 mpg on the highway, while retaining that distinctive Dodge innovation and style. With the all-new Dodge Durango and Dodge Charger and significantly revamped Grand Caravan, Journey, Avenger and Challenger, Dodge also now has one of the youngest dealer showrooms in the country with more new product coming.

Giveaway Rules

The contest was open to legal residents of the 50 United States and the District of Columbia, 18 years and older. No purchase was necessary. For official rules, details, and prize descriptions, visit Dodge‘s YouTube Page.

As always, click on any of the images in the post to see more photos of Chrysler Dodge Jeep Ram Vehicles. Thanks again for checking out Chrysler Catchall!

Search Engine West Winners Bruce and Matthew Armbrust

Search Engine West Winners Bruce and Matthew Armbrust

September 13, 2011 , Auburn Hills, Mich. – An adventurous outdoorsy father and son from Nevada proved that family teamwork and hiking trips pay off, as they were the first to find one of three 2012 Dodge Journey vehicles hidden across America in the Dodge brand’s “Search Engine for the Real World” giveaway.

Bruce Armbrust and his 9-year-old son, Matthew, of Gardnerville, Nev., worked together to track down the Dodge Journey in Hope Valley, Calif.

“With all its AWD and roominess, the Dodge Journey is the perfect vehicle for our family,” said Bruce Armbrust. “We love the great outdoors and taking road trips, which means the storage space in the Journey will be put to good use.”

Dodge launched the new television and digital advertising campaign Friday, Sept. 9, positioning the 2012 Dodge Journey as the “Search Engine for the Real World,” the perfect vehicle for people looking for adventure. The campaign encourages people to get out and explore the real world instead of just reading about it online and has an added twist: a chance to win one of three Dodge Journeys left hidden across America – one each in the West, Midwest and East.

As part of the campaign, TV spots show a Dodge Journey on trips across America and end with the viewer being told that the vehicle they’ve just seen headed somewhere beautiful is, in fact, still sitting in that real world location waiting to be discovered. The first person to find the Dodge Journey, wins it.

The contest now moves to the second location somewhere in the Midwest with a new television and digital spot debuting Sept. 17, followed by the East spot on Sept. 24* for the third location. If viewers look closely, each frame of these 30-second spots contain clues to the location of the hidden Dodge Journey vehicles. The contest ends Sept. 27.

The Armbrust family saw the first TV spot, “Search Engine,” Friday night while watching a college football game and recognized some of the scenery, in part due to the family’s interest in hiking, geocaching and taking road trips. They immediately went to Dodge’s YouTube Page to see the spot again and even headed out on the road that night for a first look. Saturday morning, they tuned into the Dodge YouTube channel again to see the “West” spot and view a 24/7 live camera feed streamed on the vehicle.

Clue videos, the live feed and participant’s comments in the social media stream about shadow and sun positions, ultimately helped narrow down the hunt. By Saturday morning, Bruce Armbrust set out with his son to explore the world wide world and discovered the vehicle 16 hours after they saw the first TV spot.

“The minute we saw the commercial, Matthew and I were determined to find and win the Journey,” added Armbrust. “We are proud to replace our other vehicle, which is on its last leg, with a brand new 2012 Dodge Journey.”

Nearly 52,000 people tuned into the live video stream on Saturday spending an average of 21-minutes on the site. Additionally, since the campaign’s launch, there have been nearly 250,000 comments on the YouTube/Dodge social media stream from people logging in via Facebook, Twitter and YouTube.

*Due to fan feedback, the launch dates of the next two Dodge Journey giveaways were moved from Friday to Saturday to allow more people to participate over the weekend.

2011 Dodge Journey

2011 Dodge Journey

About Dodge Journey

Completely redesigned in 2011, the Dodge Journey is the only crossover in America to offer the choice of a four-cylinder or V-6 engine, five- or seven-passenger seating and front- or all-wheel drive. Journey also treats all of its passengers to premium soft-touch materials on the inside and an available 283 horsepower Pentastar V-6 with best-in-class driving range and up to 25 mpg highway. Add in segment-exclusive second-row in-floor storage bins and hidden storage within the front passenger seat and you have a vehicle that can take you anywhere as you explore all that America has to offer.

The Dodge Journey gets a new simplified model lineup for 2012 and adds an American Value Package with a starting U.S. MSRP of $18,995, which makes it the most affordable mid-size crossover in America and the most affordable seven-passenger vehicle in America with a starting U.S. MSRP of $19,990. With more than 40 safety and security features, the Journey has been an Insurance Institute for Highway Safety (IIHS) Top Safety Pick for three consecutive years. Journey also features the latest and greatest in vehicle connectivity and customization with the Uconnect® Touch 8.4 radio, which features an 8.4-inch touchscreen.

Uconnect 8.4 in the 2011 Dodge Journey

Uconnect 8.4 in the 2011 Dodge Journey

About Dodge

Dodge is a full line of cars, crossovers, minivans and SUVs that are sporty, functional and innovative. With nearly 100 years of heritage, the brand has a history of providing its customers excellent quality, innovation and value. Dodge is building on the momentum of introducing six all-new or significantly redesigned products, solidifying its message that Dodge offers an excellent value for American families looking for top performance in all the places that matter – from power off the line and handling in the corners to high-quality, dependable vehicles that deliver unmatched functionality and excellent fuel economy in everyday driving situations. In fact, Dodge now offers six vehicles that deliver 25 mpg on the highway, while retaining that distinctive Dodge innovation and style. With the all-new Dodge Durango and Dodge Charger and significantly revamped Grand Caravan, Journey, Avenger and Challenger, Dodge also now has one of the youngest dealer showrooms in the country with more new product coming.

Giveaway Rules

The contest is open to legal residents of the 50 United States and the District of Columbia, 18 years and older. No purchase is necessary. Participants must have a valid driver’s license and auto insurance prior to the Sept. 10 contest start date. Three 2012 Dodge Journey grand prizes, one per hidden location, will be awarded plus $7,000 each to help cover associated taxes. Contest ends 09/27/11. For official rules, details, and prize descriptions, visit Dodge’s YouTube Page.

As always, click on any of the images in the post to see more photos of Chrysler Dodge Jeep Ram Vehicles. Thanks again for checking out Chrysler Catchall!

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 187 other followers

Chrysler Catchall On Flickr

This site is sponsored by:

READ: Full Disclosure

Contributors to the Chrysler Catchall blog are being compensated for the content they develop.
Advertisements
%d bloggers like this: