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Under The Pentastar
“Under the Pentastar” is a weekly recap of some of the major stories at Chrysler Group LLC. This week’s edition has Dodge Dart‘s latest “New Rules” television commercials, Dodge‘s new Blacktop special edition packages, Chrysler Group and Ram Truck brand help out with Hurricane Sandy relief, and Brad Keselowski chases the NASCAR Sprint Cup.
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Under The Pentastar
“Under the Pentastar” is a weekly recap of some of the major stories at Chrysler Group LLC. This week’s stories include the “New Rules” Dodge Dart commercial, SRT Viper GTS-R returns to the track, Jeep® hosts a special basketball clinic and Chrysler Group LLC teams up with the Detroit Symphony Orchestra to celebrate its third anniversary.
Frame from “How to Change Cars Forever”, Dodge Dart’s first commercial
- ‘How to Change Cars Forever’ 90-second spot debuts July 10 during Major League Baseball All-Star Game telecast on Fox network
- Ad introduces ‘New Rules’ tagline
- Brand continues to build momentum for Dodge Dart during summer months as vehicles arrive in showrooms across America
- High-impact marketing launch begins in the fall
