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2013 SRT Viper GTS-R during first on-track test at Carolina Motorsports Park

2013 SRT Viper GTS-R during first on-track test at Carolina Motorsports Park

June 8, 2012 , Auburn Hills, Mich. – SRT Motorsports recently completed the first on-track test of the new 2013 SRT Viper GTS-R with team driver Marc Goossens at Carolina Motorsports Park in Kershaw, S.C. Beth Paretta (Director of Marketing and Operations, SRT Brand and Motorsports), Gary Johnson (Road Racing Manager, SRT Motorsports) and Goossens give their thoughts about the new car and how the test went. The SRT Viper GTS-R is expected to compete in the American Le Mans Series GT class later this year.

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Selected Of God Choir

Selected Of God Choir

May 24, 2012 , New York – The Chrysler brand was awarded last night with a “Grand Effie” award for its “Imported from Detroit” campaign. The award was presented to the Chrysler brand at “44th Annual Effie Awards” gala held in New York.

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(L) 2013 SRT Viper GTS-R and (R) 2013 SRT Viper GTS

(L) 2013 SRT Viper GTS-R and (R) 2013 SRT Viper GTS

New two-car SRT Motorsports team plans on-track debut in summer 2012

April 4, 2012 , Auburn Hills, Mich. – The street legal 2013 SRT Viper unveiled to the world today at the New York International Auto Show isn’t the only high-performance snake making a triumphant return in 2012.

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April 2, 2012 , Auburn Hills, Mich. – Get ready – the wait is almost over for America’s iconic predator. The all-new 2013 SRT Viper is ready to shed its skin and sink its fangs into the supercar world! Check out www.driveSRT.com at 11:55 a.m. EDT on April 4, 2012 for the official unveiling live from the New York International Show.

PHEV Ram 1500

PHEV Ram 1500

  • Plug-in hybrid electric vehicles (PHEV) will be supplied to City of Auburn Hills as part of a demonstration project by Chrysler Group LLC
  • Real world city miles to be accumulated on demonstration vehicles over the next three years
  • Fleet of vehicles developed in partnership with U.S. Department of Energy
  • Ram 1500 plug-in electric hybrid test trucks will be used to evaluate city drive cycles, charging performance, fuel economy and real-world performance

October 3, 2011 , Auburn Hills, Mich. – Chrysler Group LLC, working in partnership with the U.S. Department of Energy (DOE), will deliver four demonstration fleet plug-in hybrid electric vehicle (PHEV) Ram 1500 pickup trucks to the City of Auburn Hills, Mich.

The PHEV Ram 1500 pickups, delivered by Abdullah Bazzi, senior manager of the Chrysler Group’s advanced hybrid vehicle project, are part of a national demonstration fleet of 140 vehicles that will be used during the next three years to evaluate customer usage, drive cycles, charging, thermal management, fuel economy, emissions and impact on the region’s electric grid. In addition to Auburn Hills, seven other partners across the United States are slated to receive vehicles for demonstration and testing purposes.

“Cities have been carefully selected to help Chrysler Group LLC collect a wide range of data. Auburn Hills is in our backyard and offers a combination of suburban and rural driving that is ideal as a test cycle for these vehicles. The constant charging will allow us to measure the impact on battery life and charging efficiency.”

-Abdullah Bazzi, Senior Manager
Chrysler’s Advanced Hybrid Vehicle Project

PHEV Ram 1500

PHEV Ram 1500

Chrysler Group LLC has delivered Ram 1500 PHEV trucks to the city of Yuma, Ariz., to take full advantage of hot weather and conduct thermal testing in the desert southwest. Other cities that have received the demonstration PHEV Ram 1500 pickups include San Francisco and Sacramento, Calif., Charlotte, N.C., Boston, Mass., and Albany, N.Y.

“Auburn Hills has worked diligently to implement policies and procedures to create a municipal infrastructure that accommodates the growing use of hybrid electric vehicles. We have taken a leading role in smart planning for alternative energy options that will fuel tomorrow’s vehicles.”

-Pete Auger
Auburn Hills City Manager

Auburn Hills currently has seven charging stations. Three EV charging stations are located downtown and two each are located on the municipal campus and at the Department of Public Service.

Strictly a demonstration program, there are no plans for a production version of the PHEV Ram 1500 truck at this time.

Cities and states were selected to evaluate temperature extremes, urban traffic cycles and diverse climates and geographies.

The PHEV Ram 1500 includes a liquid-cooled 12.9kWhr lithium ion battery pack and a 6.6 kilowatt (kW) on-board charger. Additional features include AC power generation of up to 6.6kW, directional charging, reverse power flow and full regenerative braking used to capture more energy. For fuel economy improvements, the front axle of the four-wheel-drive automatic transmission can be disconnected when not needed. The powertrain also includes a 5.7-liter HEMI® V-8 engine and a two-mode hybrid transmission. The 5.7-liter HEMI is equipped with a Fuel Saver technology that improves fuel efficiency at highway speeds by shutting down fuel delivery to up to four cylinders.

PHEV Ram 1500

PHEV Ram 1500

The battery pack is located under the second-row seat of the pickup and is liquid cooled to help maintain a consistent battery temperature. For on-the-job electrical power tools, a 240 volt/30 amp four-prong outlet and 120volt/20amp duplex outlet power strip is located in the rear box.

Urban use will be tracked to measure battery performance and overall hybrid efficiency with the demonstration fleet of pickups. Other uses include military bases where vehicles will be able to provide power back to the electric grid in what is termed “reverse power flow” of up to 6.6kW.

Funding for the program in part is provided by the American Recovery and Reinvestment Act of 2009 through the Transportation Electrification Initiative sponsored by the DOE. The grant, totaling $48 million from DOE and $49.4 million from Chrysler Group LLC, was designed to develop vehicles that will be cost efficient for consumers, satisfy safety concerns of daily travel without recharging and help reduce dependence on foreign oil.

The Chrysler Group LLC also is developing a similar fleet of 25 Chrysler Town & Country minivans with plug-in hybrid technology for demonstration and evaluation that will be allocated to select cities later this year.

As always, click on any images in the post to see more photos of Chrysler Dodge Jeep Ram Vehicles. Thanks again for checking out Chrysler Catchall!

Ram's Hispanic Advertising Campaign

Ram's Hispanic Advertising Campaign

  •  Most comprehensive campaign to date runs in 15 top Hispanic markets
  • ‘A Todo, Con Todo’ message captures consumer mindset and true essence of Ram – to everything, with everything
  • Bi-lingual Ram Truck owners provide real life testimonials
  • Ads created in Spanish and English available for media download at www.media.chrysler.com.

September 29, 2011 , Auburn Hills, Mich. – The Ram Truck brand is connecting with the Hispanic community through a new advertising campaign focusing on the important values of hard work, dedication, and commitment to family and community. “A Todo, Con Todo” is the brand’s most comprehensive Hispanic campaign to date and is the first Ram brand Hispanic campaign to include television, radio, print, newspapers and digital media. It will run in the 15 top Hispanic markets and was produced in both Spanish and English languages.

“’A Todo, Con Todo’ captures the consumer mindset and true essence of Ram – to everything, with everything. Owning and using a Ram truck is a way of life for our Latino consumers. It is used equally as hard for work and play and, like the brand itself, there’s a deep sense of pride in getting the job done, better and smarter, thanks to an uncompromising toughness.”

-Fred Diaz, President and CEO
Ram Truck Brand and Chrysler de Mexico
Chrysler Group LLC

Ram's Hispanic Advertising Campaign

Ram's Hispanic Advertising Campaign

The campaign, which debuts Oct. 3, features the true stories of Arturo Barcelo and Ascension Banuelos, bi-lingual Ram truck owners from Texas who are successful in work and life. They speak honestly and unscripted about what values are important to them and how the Ram truck is an extension of their lives. Barcelo owns a home improvement construction company in Dallas and drives a Ram 1500. Banuelos owns a Ram 3500 and manages a horse training ranch in Jacksboro (Texas).

“Because Arturo and Ascension are actual Ram owners, they deliver genuine and authentic dialog emphasizing important Hispanic values such as dedication and respect. Artistically filming them in their real work environments emotionally connects with consumers while providing compelling benefits and features unique to Ram.”

-Olivier Francois
Chief Marketing Officer and Brand Marketing Communications
Chrysler Group LLC

Large pickup trucks are one of the top selling segments among Latinos and the Ram 1500 and Ram 2500 are among the best performing Chrysler Group nameplates with Hispanic consumers.

Ram's Hispanic Advertising Campaign

Ram's Hispanic Advertising Campaign

The campaign launches with a mix of brand- and product-focused 30-second TV spots, 60-second radio ads, and print ads. The ads will be placed on Hispanic television networks and stations, such as Telemundo and Univision; in national Hispanic magazines including Hispanic Business, ESPN La Revista and Automundo; and in Spanish language local newspapers and radio stations in 15 markets including Albuquerque, Miami, Phoenix, New York, Los Angeles, Denver and nine Texas communities. The ads will also run on in-language websites.

The Ram Truck brand’s ongoing commitment to the Latino market extends beyond the new advertising campaign. A Spanish-language brand website, http://es.ramtrucks.com, launched September 2 and Ram is partnering with Yahoo! En Espanol to launch a first-ever Mexican regional music channel later this year.

The campaign was created by the Dallas-based Richards/Lerma agency, the Hispanic marketing arm of the Ram brand’s agency-of-record, The Richards Group.

It was filmed in Texas.

Campaign ads are available for media download at http://www.media.chrysler.com.

Ram's Hispanic Advertising Campaign

Ram's Hispanic Advertising Campaign

Television Spots – Ram Truck Light Duty

Work Horse – focuses on Arturo Barcelo at work and his commitment and mutual respect for his team. The spot also showcases the Ram truck’s durability, as illustrated by the suspension and dependability.

Well Done – emphasizes Barcelo’s hard work and focus on doing things right; his truck is a testimony to his ability to make the right choices and decisions for his business and team. His trust in Ram and the principles for hard work have helped be successful in his career.

Office –highlights the spacious, luxurious and refined interior of the Ram truck which gives Barcelo credibility with his clients.

Mileage (Spanish and English) – highlights the Ram 1500’s cost and fuel efficiency, saving Barcelo time and money that, in turn, make him more competitive for his clients.

Television Spots – Ram Truck Light Duty

Honesty (Spanish and English) – features the testimonial of Ascension Banuelos while showing the use of his Ram truck at work. The spot talks about how honesty and respect will open doors for any opportunity, values that parallel those of the Ram brand.

Radio and Print

Two radio spots and three print ads focus on various Ram truck features and product benefits including available 5.7-liter HEMI® V-8 engine, 20 miles per gallon fuel economy, class-exclusive multi-link suspension, elegant and spacious interior, and five-year, 100,000-mile powertrain limited warranty.

Ram's Hispanic Advertising Campaign

Ram's Hispanic Advertising Campaign

About the Ram Truck Brand

The Ram Truck brand continues to establish its own identity and clearly define its customer since its launch as a standalone vehicle brand. Creating a distinct brand for Ram trucks has allowed the brand to concentrate on how core customers use their trucks and what new features they’d like to see. Whether focusing on a family that uses its half-ton truck day in and day out, a hard-working Ram Heavy Duty owner or a business that depends on its commercial vehicles every day, Ram has the truck market covered.

The 2011 Ram 1500 was named a Consumers Digest Best Buy and AUTOMOBILE Magazine All-Star. Ram 1500‘s smooth-riding suspension and 20 mpg, 390 horsepower HEMI® V-8 are just two of the reasons it beat the competition. Ram 1500 also was named the Truck of Texas by the Texas Auto Writers Association in 2011.

The Ram Truck brand has the most innovative lineup of full-size trucks on the market. Ram Truck has emerged as a full-size truck leader by investing substantially in new products, infusing them with great looks, refined interiors, durable engines and features that further enhance their capabilities. Ram trucks now boast these segment exclusives:

  • Coil-spring rear suspension on Ram 1500 for best-in-class ride and handling
  • Available RamBox lockable and lighted bedside storage
  • In-floor storage on all Ram Crew Cabs
  • The largest cab in the market – Ram HD Mega Cab
  • Standard six-speed manual transmission on all diesel models

Truck customers, from half-ton to commercial, have a demanding range of needs and require their vehicles to provide high levels of capability. Ram trucks are designed to deliver a total package.

As always, click on any of the images in the post to see more photos of Chrysler Dodge Jeep Ram Vehicles. Thanks again for checking out Chrysler Catchall!

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