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Lenny Kravitz and the 2011 Jeep Wrangler

Lenny Kravitz and the 2011 Jeep Wrangler

May 13, 2011 , Auburn Hills, Mich. – The Jeep® brand today announced that four-time Grammy award winning artist, Lenny Kravitz, will be featured in a national broadcast advertising campaign for the 2011 Jeep Wrangler which will include a new track, “Rock Star City Life,” from his highly anticipated ninth studio album, “Black and White America.”

2011 Jeep Wrangler Call of Duty® Black Ops Edition

2011 Jeep Wrangler Call of Duty® Black Ops Edition

“The Jeep brand is pleased to feature Lenny Kravitz and his music in the advertising campaign for the 2011 Jeep Wrangler. Not only is Kravitz an outstanding singer, songwriter and performer, he is a long-time Jeep owner and fan of the brand. Kravitz shares and understands the core values of the Jeep brand that include an authentic style, a no holds barred-adventurous approach to life, as well as mastering the ability to withstand the test of time.”

-Mike Manley

Jeep Brand President
and CEO, Chrysler Group LLC

2011 Jeep Wrangler

2011 Jeep Wrangler

The 2011 Jeep Wrangler campaign will launch with two new broadcast commercials, “Extraordinary Adventure Swamp” and “Swamp Thing” on May 12. Both commercials will debut “Rock Star City Life,” a track from Kravitz’s upcoming album, “Black and White America.” In “Extraordinary Adventure” viewers will watch Kravitz as his journey unfolds, showcasing the unique capability of the vehicle and illustrating that adventure is never ordinary in a Jeep Wrangler.

“In my experience this is the perfect partnership for me,” said Lenny Kravitz. “The Jeep Wrangler is a rugged classic. I’ve been driving the same one for 16 years and I refuse to get rid of it – If it ain’t broke, don’t fix it.”

2011 Jeep Wrangler Interior

2011 Jeep Wrangler Interior

Additional commercials for the 2011 Jeep Wrangler will also debut exclusively on the Jeep brand’s social media outlets throughout June.

The Wrangler campaign was created in partnership with Global Hue, Southfield, Mich. and is scheduled to debut May 12. Global Hue is the Lead Agency of Record for the Jeep brand. Their most recent work includes the advertising campaign, “Bloodline,” for the 2011 Jeep Compass. Bloodline featured the off-spring of legendary and famous parents who carved their own path which aligned with the creative platform for the 2011 Jeep Compass.

You can check out the “Adventure Swamp” Commercial for the 2011 Jeep Wrangler starring Lenny Kravitz below. As always, click any of the images in the post to see more photos of Chrysler Dodge Jeep Ram Vehicles! Thanks again for checking out Chrysler Catchall!

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New Ads for 2011 Chrysler 300

New Ads for 2011 Chrysler 300

May 11, 2011 , Auburn Hills, Mich. – The new advertising campaign for the all-new 2011 Chrysler 300 continues the Imported from Detroit messaging featured in the Chrysler 200 Super Bowl commercial and takes it to a new level by delivering insightful stories of people who possess an exceptional capacity for hard work. Carrying the theme launched during the Super Bowl’s “Born of Fire” commercial, each individual featured in this campaign has a direct link to Detroit and shares the spirit of the city.

New Ads for 2011 Chrysler 300

New Ads for 2011 Chrysler 300

Since its inception, the Chrysler 300 has been an iconic symbol of success and American style and the all-new 2011 model is no exception. Behind its bold grille, refined elegance and world-class craftsmanship comes the honor of being a direct descendant of the most-awarded new car ever.

New Ads for 2011 Chrysler 300

New Ads for 2011 Chrysler 300

The 2011 Chrysler 300 combines a legendary confidence with a new bent on tailoring: as each trim level is designed to speak to a specific band of consumer. The one common thread that runs through this diverse demographic: this is not a car for those simply born to privilege. This is a car that speaks to a hard-working and humble audience – a group which knows where they’re going but, haven’t forgotten where they came from.

Ndamukong Suh in the Chrysler 300 Commercial

Ndamukong Suh in the Chrysler 300 Commercial

“The individuals in these commercials represent more than success stories. They represent a brand of determination that Detroit has come to stand for. These are true stories of people who worked hard and are now able to enjoy the luxury they deserve; and luxury feels better earned. These three individuals define the target customer for the all-new 2011 Chrysler 300.”

-Olivier Francois
President and CEO, Chrysler Brand
Lead Executive, Marketing, Chrysler Group LLC

John Varvatos in the Chrysler 300 Commercial

John Varvatos in the Chrysler 300 Commercial

Included in the commercials are record producer, artist and entrepreneur Dr. Dre™, New York fashion designer John Varvatos and Detroit Lion Ndamukong Suh. For more info on the new Chrysler 300 commercials, check out the full blog post from Chrysler. Check out the commercials below!

As always, click any of the photos in the post to see more pictures of Chrysler Dodge Jeep Ram Vehicles. Thanks again for checking out Chrysler Catchall!

2011 Jeep Grand Cherokee 70th Anniversary Edition

2011 Jeep Grand Cherokee 70th Anniversary Edition

March 30, 2011 , Denver – The Rocky Mountain Automotive Press (RMAP) association today named the all-new Jeep Grand Cherokee its 2011 SUV of the year. Comfort on-road, toughness off-road, and impressive quality throughout were all attributes cited by voting journalists.

“It takes a very exceptional vehicle indeed to master both the plains and mountains of the Rocky Mountain West and I’m thrilled that the journalists of the Rocky Mountain Automotive Press have voted the new and innovative Jeep Grand Cherokee our 2011 SUV of the year.”

-Roman Mica
President of RMAP

The 2011 Jeep Grand Cherokee was selected from among 26 eligible crossovers and SUVs evaluated by RMAP members in Colorado, Kansas, New Mexico, Utah and Wyoming.

2011 Jeep Grand Cherokee 70th Anniversary Edition

2011 Jeep Grand Cherokee 70th Anniversary Edition

“The climate, terrain and active lifestyle of Colorado creates the perfect environment for the all-new Jeep Grand Cherokee to showcase its go-anywhere capability. We are delighted that these prominent Rocky Mountain automotive journalists have recognized the capability, comfort, craftsmanship and refinement of our new premium Jeep SUV.”

Mike Manley, President and CEO
Jeep Brand, Chrysler Group LLC.

Rocky Mountain Automotive Press is a Denver-based association of automotive journalists, automaker-communications representatives and other motor-industry professionals. This is the fifth year RMAP has presented its Rocky Mountain Vehicle of Year Awards. The awards recognize the top cars, pickups, and SUVs.

The new 2011 Jeep Grand Cherokee provides consumers premium on-road performance, while maintaining legendary Jeep four-wheel-drive capability – courtesy of a torque-on-demand two-speed transfer case, a choice of three 4×4 systems, a new Jeep Selec-Terrain™ system with five terrain settings, and a new Quadra-Lift™ air suspension system. In addition, Grand Cherokee offers improved fuel economy (up to 23 mpg), a world-class interior cabin, and more than 45 safety and security features.

2011 Jeep Grand Cherokee 70th Anniversary Edition

2011 Jeep Grand Cherokee 70th Anniversary Edition

The 2011 SUV of the Year from the Rocky Mountain Automotive Press is the most recent award in a long list of honors given to the 2011 Jeep Grand Cherokee. Other accolades include:

  • 2011 Official Winter Vehicle of New England
  • MotorWeek Drivers’ Choice Award for Best Large Utility
  • Consumers Digest “Best Buy”
  • Insurance Institute for Highway Safety (IIHS) “Top Safety Pick”
  • Four Wheeler magazine’s “Four Wheeler of the Year”
  • Detroit News “Truck of the Year”
  • AutoWeek “Best of the Best 2011 Truck award”
  • Urban Truck of the Year
  • Internet Truck of the Year
  • Popular Mechanics “Automotive Excellence Award for Off-Road Ability”
  • Texas Auto Writers Association “SUV of Texas”
  • Texas Auto Writers Association “Full-size SUV of Texas”
  • Ruedas ESPN “Best SUV”

That’s quite the list of awards! Jeep has truly built a legendary vehicle! In this post I’ve also included photos of the 70th Anniversary Edition 2011 Jeep Grand Cherokee. Click any of the images in the post to see more photos of Chrysler Dodge Jeep Ram Vehicles. Thanks for checking out Chrysler Catchall!

Under the Pentastar is a quick video recap of significant events at Chrysler Group LLC over the past week. This week’s episode covers the introduction of the new line of “Imported From Detroit” merchandise, new honors for Ram and Jeep and the new Premier marketing program that puts 25 bucks in the pockets of customers who come into dealerships for a test drive.

2011 Chrysler 300

2011 Chrysler 300

Just for the fun of it, I’ve included some photos that Dodge took at the 6th Annual Spring Festival of LXs in Irvine, California. To see more photos of Chrysler Dodge Jeep Ram Vehicles, simply click any of the images in the post! Thanks again for checking out Chrysler Catchall!

Spring Gathering of LX's 2011

Spring Festival of LX's 2011

Spring Gathering of LX's 2011

Spring Festival of LX's 2011

Spring Festival of LX's 2011

Spring Festival of LX's 2011

Spring Festival of LX's 2011

Spring Festival of LX's 2011

Spring Festival of LX's 2011

Spring Festival of LX's 2011

“This is the Motor City, and THIS is what we do.”

Those are the only words spoken by Eminem in the whole commercial, but when he says them, they sure do make an impact.

2011 Chrysler 200

2011 Chrysler 200

The commercial evokes emotions of a Detroit that is struggling to get back on its feet, after it has felt the harsh effects the recession has had on a city that employs many through its automotive assembly plants. As the automotive industry improves, so does Detroit. Chrysler hasn’t given up in the face of adversity, and neither will Detroit.

It is a powerful statement that is in the same vein as the all new 2011 Jeep Grand Cherokee‘s “Things That Make Us” commercials. It focuses on the American worker, who is the backbone of the automotive industry, who has felt the recession hit hardest at home.

2011 Chrysler 200

2011 Chrysler 200

Either way, people are taking notice of changes being made all throughout Chrysler, from the design of their vehicles, to the way they market them. Chrysler released the details of their new marketing and advertising campaign on their site yesterday. Here’s a small excerpt:

While many sponsors revealed their advertising plans for Sunday’s Super Bowl, the Chrysler brand remained tight lipped to create a stronger impact for the reveal of their new marketing and advertising campaign featuring famous Detroiter, Eminem. The brand’s new spot, “Born of Fire,” features the all-new 2011 Chrysler 200 and reveals the brand’s new tagline, “Imported from Detroit.”

“Super Bowl advertising is about making a statement and capturing the attention of the audience,” said Olivier Francois, President and CEO, Chrysler Brand and Lead Executive for Marketing, Chrysler Group LLC.”‘Born of Fire’ is designed to generate conversation about the brand and the new 2011 Chrysler 200. The spot reflects where the brand is headed and pays tribute to our industrial roots.”

The two-minute spot, a Super Bowl first, reveals the new tagline for the brand, “Imported from Detroit.” The entire commercial was shot in the city of Detroit using a local cast and crew members.

“The new tagline was created to convey the message that one does not have to cross an ocean to obtain luxury, it’s available right here,” Francois said.

The Chrysler brand chose internationally known Detroiter, Eminem and his song “Lose Yourself” because the lyrics tell us we all have the ability to do anything we set our mind to and that failure is not an option.

Chrysler has come out swinging in 2011, with no signs of slowing soon! Thanks for checking out Chrysler Catchall! To see more pictures of the 2011 Chrysler 200, click on any of the photos or visit your Local Chrysler Dodge Jeep Ram Dealer.

Ram Trucks announced last week that they are launching a “Battle of the Bands” on the Ram Facebook page. Here’s what they had to say about it.

“We do love us some good country music, which is exactly why we’re kicking off our first-ever “Battle of the Bands.” You read that right! If you’ve got a toe-tapping country group, submit your country music video starting today on our Facebook page.  Voting kicks off on Jan. 3, 2011 and wraps up on Feb. 13, giving fans over a full month to pick their favorite video.”

Ram Trucks have long been a supporter of the country music genre, from large acts to individual performers. Beginning with a partnership with the Zac Brown Band, that support has grown into their very own country channel, Ram Country, on Yahoo.

So there you go would-be country stars, get your cameras geared up and ready to shoot! This is your chance to make it to the big time!

To see pics of the new Ram Trucks, click on the image below! Thanks for checking us out!

 

Ram Battle of the Bands

Ram Battle of the Bands

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