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2013 Chrysler 300 Motown

2013 Chrysler 300 Motown

  • Legendary Motown founder and Detroit native Berry Gordy featured in Chrysler brand’s new advertising campaign
  • New commercial showcases the new 2013 Chrysler 300 Motown Edition vehicle
  • Spot showcases partnership between the Chrysler brand and Berry Gordy’s Broadway Musical “Motown: The Musical”
  • Chrysler 300 Motown Edition will be revealed in Detroit at the 2013 North American International Auto Show

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Print advertisements that are part of a national "Moving Heaven and Earth" campaign for the 2013 Ram 1500.

Print advertisements that are part of a national “Moving Heaven and Earth” campaign for the 2013 Ram 1500.

  • ‘Moving Heaven and Earth’ campaign showcases state-of-the-art features only offered in the new Ram truck
  • ‘Guts. Glory. Ram.’ tagline and Sam Elliott, voice of Ram, to continue
  • Ram Truck brand introduces new bilingual Hispanic campaign, evolving ‘A Todo, Con Todo’ theme and featuring award-winning Latin musician Juanes

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The Ram Truck brand captures the beauty of Texas in retro-inspired print ads placed in the 2012-2013 Texas Parks and Wildlife Outdoor Annual Hunting and Fishing Regulations guide

The Ram Truck brand captures the beauty of Texas in retro-inspired print ads placed in the 2012-2013 Texas Parks and Wildlife Outdoor Annual Hunting and Fishing Regulations guide

  • Ram Trucks return as ‘Official Automotive Sponsor’ of guide
  • Illustrative images reminiscent of nostalgic national park posters

August 14, 2012 , Auburn Hills, Mich. – Illustrative posters created in the 1930s and ’40s to stir the public’s imagination for travel and adventure are the inspiration for a new series of print advertisements for 2013 Ram pickup trucks.

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Frame from “How to Change Cars Forever”, Dodge Dart's first commercial

Frame from “How to Change Cars Forever”, Dodge Dart’s first commercial

  • ‘How to Change Cars Forever’ 90-second spot debuts July 10 during Major League Baseball All-Star Game telecast on Fox network
  • Ad introduces ‘New Rules’ tagline
  • Brand continues to build momentum for Dodge Dart during summer months as vehicles arrive in showrooms across America
  • High-impact marketing launch begins in the fall
Selected Of God Choir

Selected Of God Choir

May 24, 2012 , New York – The Chrysler brand was awarded last night with a “Grand Effie” award for its “Imported from Detroit” campaign. The award was presented to the Chrysler brand at “44th Annual Effie Awards” gala held in New York.

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"It's Halftime In America" Commercial

"It's Halftime In America" Commercial

  • Chrysler Group is the top automotive winner in YouTube’s Ad Blitz 2012 Contest
  • More than 17 million views for ‘It’s Halftime in America’ on the Chrysler Group YouTube channel
  • Fiat brand’s ‘Seduction’ ad pulls in more than 4 million views, earning the brand more than 7 million total views

“Under the Pentastar” is a quick video recap of significant events at Chrysler Group LLC over the past week. The top stories from Chrysler Group LLC for the week ending December 2, 2011, include: Big November sales, Wrangler Rubicon Four Wheeler of the year, Automotive News All-Stars and Santa’s new ride.

  • New spot, ‘Elegance,’ begins to air Thursday, November 17 on national broadcast and cable networks
  • Features all-new limited edition ‘2012 Fiat 500 by Gucci,’ arriving to FIAT Studios in Q1 2012

November 17, 2011 , Auburn Hills, Mich. – The FIAT brand is debuting its first commercial for the all-new 2012 Fiat 500 by Gucci featuring actress, entertainer, philanthropist and entrepreneur, Jennifer Lopez. Set to Lopez’s song “Until It Beats No More,” from her new album, “Love?”(Island Def Jam), the commercial will be shown on national and cable networks on Thursday, November 17th.

The commercial, titled “Elegance,” is voiced-over by Lopez and highlights the style, elegance and originality of Fiat 500 by Gucci limited edition, as Lopez drives through the streets of New York City. In true Gucci style, the commercial beautifully captures the elegance of the New York City skyline, while highlighting the precise and uniquely innovative Gucci details featured in the car.

“The 500 by Gucci is stylish and innovative; it’s effortless elegance for the urban driver. To bring this simple premise to life, FIAT has again turned to Jennifer Lopez, this time to help catapult the iconic vehicle into the fashion world. Lopez perfectly embodies the spirit of the Fiat 500 by Gucci, as she is living proof that effortless elegance can only be achieved through hard work.”

Olivier Francois
Head of FIAT Brand and Chief Marketing Officer
Chrysler Group LLC

FIAT 500 Elegance

FIAT 500 Elegance

The new commercial not only highlights the engineering and performance of the 2012 Fiat 500 by Gucci but also truly captures the stylish functionality of the limited edition vehicle. From the foreshadowing flash of the Gucci insignia on the rear bumper, to the red/green/red Gucci web stripe across the power-retractable cloth top and the interlocking “GG” on the shift knob, the ad tells the story of the model’s elegance, originality and performance seamlessly.

“The collaboration between FIAT and Gucci bring together two of Italy’s most respected brands. Inspired by FIAT’s rich heritage and design and customized by Gucci Creative Director Frida Giannini, the vehicle makes the perfect modern travel statement,” Francois said.

A 60-second and a 30-second version of ‘Elegance,’ can be viewed above or at the FIAT brand Facebook page and on the FIAT brand YouTube channel. The commercial was created in partnership with Doner of Detroit.

The 2012 Fiat 500 by Gucci models will be available exclusively at FIAT Studios nationwide in Q1 2012. The model starts at $23,500 (excludes destination, taxes, title and registration fees). For more information, visit http://www.fiatusa.com/gucci.com.

In September, the FIAT brand announced its collaboration with Lopez, which included placement of the 2012 Fiat 500 Cabrio in Lopez’s new music video, “Papi,” a 30-second trailer of the video and the first ever Fiat commercial featuring Lopez, both of which aired on local and national broadcast networks.

FIAT 500 Elegance

FIAT 500 Elegance

About Jennifer Lopez

Actress, entertainer, film, TV and producer, fashion designer, entrepreneur and humanitarian Jennifer Lopez has been called one of the most powerful and celebrated celebrities in entertainment.

She has sold over 55 million records worldwide and starred in multiple box office No. 1 films, including “Monster-In-Law” and “The Wedding Planner.” In 2001, “The Wedding Planner” was the nation’s top-grossing film, while her album, “J.Lo,” was No. 1 on the Billboard Top 200 Chart. The two simultaneous No. 1 honors made Lopez the first woman in history to have a No. 1 movie and album in the same week.

About the FIAT Brand

The FIAT brand stands for discovery through passionate self-expression. It encourages people to be in charge of their lives, live confidently and celebrate the smallest of things with infectious excitement. That philosophy is embodied by the North American introduction of the iconic Fiat 500 or Cinquecento – a small car that lives big. Italian at heart and rooted in a rich heritage, the 500 is synonymous with modern simple design blending form, function and a pride of ownership that is genuine.

Reminiscent of the original Cinquecento, the 2012 Fiat 500 and Fiat 500c (Cabrio) build on the vehicle’s global popularity. Since its initial launch in 2007, more than 500,000 Fiat 500 vehicles have been sold in more than 80 countries around the world. The model’s unquestionable popularity is the result of the Fiat 500’s great ability to deliver unmatched personalization options with advanced solutions in terms of quality, engine and passenger comfort. In addition to success on the sales front, the Fiat 500 has earned more than 60 international awards, including being named the 2008 European Car of the Year, 2009 World Car Design of the Year and Best New Engine of 2010 (FIAT MultiAir® Turbo).

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FIAT 500 Elegance

FIAT 500 Elegance

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