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December 29th, 2011 | Ram Zone – No group of people knows Cummins-powered Ram Trucks better than the over 400 attendees of the 2011 Turbo Diesel Register (TDR) Rally at the Cummins MidRange Engine Plant in Walesboro, Indiana.

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The 2012 SRT8 Family

The 2012 SRT8 Family

July 15, 2011 , Auburn Hills, Mich. – Chrysler Group LLC has officially elevated its in-house performance division – the Street and Racing Technology (SRT®) team – to a separate company brand that promises to maintain its successful formula to design, engineer and build benchmark American high-performance vehicles for Chrysler, Jeep® and Dodge.

The launch of SRT as the company’s performance brand comes as three additional vehicles are set to rejoin the 2012 Dodge Challenger SRT8® in the expanding SRT lineup. Making their returns to the vehicle lineup are the 2012 Dodge Charger SRT8, 2012 Chrysler 300 SRT8 and 2012 Jeep Grand Cherokee SRT8.

All four new SRT vehicles share a common powerplant – the new 6.4-liter (392 cubic-inch) HEMI® V-8 engine that features more horsepower and more torque than ever before across a significantly wider rpm range, while intake and exhaust technologies lead to improved fuel efficiency.

The 6.4L HEMI 392

The 6.4L (392 cubic-inch) HEMI® V-8 Engine

SRT lives on as the in-house performance team of the Chrysler Group that adheres to our five existing performance hallmarks centered around building the best high-performance vehicles for the Chrysler, Jeep and Dodge brands. Being a separate brand will allow our team to expand the dedicated engineering and marketing resources for specific performance vehicles. We will look to delight SRT customers and evolve our business model with the performance enthusiast in mind. The SRT vehicle lineup will continue to make the latest in contemporary luxury features available to our customers, while carefully integrating active and passive safety features. We strive to never lose focus on driver involvement and vehicle character while maintaining each of the vehicle brand’s key design differentiators.”

-Ralph Gilles
President and CEO, SRT Brand and Motorsports

2012 Dodge Charger SRT8

2012 Dodge Charger SRT8

Every SRT vehicle is developed using five specific performance hallmarks, including:

Awe-inspiring powertrains

High horsepower and torque ratings are a prerequisite in the high-performance automotive world. SRT engineers work to extract maximum power and fuel efficiency from each engine regardless of displacement, to meet the demands of today’s performance customer. Proven transmissions reliably put the power to the pavement, while at the same time incorporate the latest fuel-saving technology.

Outstanding ride, handling and capability

Every SRT vehicle is built to excel on both road courses and road trips as a result of countless miles of real-world testing to ensure masterful handling on complex circuits and city streets alike. Each tire and wheel package is carefully selected to guarantee any SRT vehicle can hold its own on and off the race track.

2012 Dodge Challenger SRT8 392

2012 Dodge Challenger SRT8 392

Benchmark braking

SRT vehicles are well known for their world-class braking. SRT uses some of the best performing components so drivers never have to worry about having safe and consistent stopping power quickly at hand.

Aggressive and functional exteriors

Auto enthusiasts can spot an SRT vehicle from far away. So designers and engineers work together, whether in the studio or the wind tunnel, to ensure each performance target objective is met, while maintaining specific brand styling cues and character lines. All the design elements on the exterior are functional. Since SRT vehicles are drag limited, they are designed to be stable at very high speeds with a goal to achieve the least amount of lift as possible, while being efficient at touring speeds.

Race-inspired and high-performance interiors

The interiors of SRT vehicles are specifically designed with only high-quality materials, leather and fabrics while promoting passenger comfort with an aggressive feel. Confidence-inspiring steering wheels, stylish ambient lighting along with the latest in intelligent performance hardware and sound systems transform the interior of all SRT vehicles into an upscale space at any speed.

“This is a momentous time in the history of SRT as we expand our vehicle lineup from one vehicle within one brand to four vehicles within three Chrysler Group brands,” Gilles added. “I honestly can’t wait for our performance customers to get behind the wheel of our new lineup of SRT vehicles – they’re going to be impressed.”

2012 Chrysler 300 SRT8

2012 Chrysler 300 SRT8

SRT history

Formed in 2002 as one of the industry’s leading in-house automotive performance groups, SRT’s original premise, which is still followed today, was to create the Chrysler Group‘s boldest, most distinctive vehicles that delivered benchmark performance.

Original team members were recruited from the established Dodge Viper development team that had already been building the ultimate American supercar for more than 10 years, along with Dodge motorsports and the Mopar® engineering teams.

The man at the helm when SRT started in 2002, Dan Knott, credits its early success directly to this “team of die-hard performance enthusiasts leading the engineering efforts.”

The 2003 Dodge Viper SRT10® was a natural fit to carry the flag as the first official SRT vehicle with its all-new, 500 horsepower 8.3-liter V-10 engine.

The next vehicle to wear the SRT treatment was the Dodge Neon and its transformation into the SRT4 was groundbreaking. It instantly became the quickest car under $20,000 and made the import tuning crowd take serious notice.

2012 Dodge Challenger SRT8 392

2012 Dodge Challenger SRT8 392

In total, there have been 10 Chrysler Group nameplates designed and engineered specifically to wear the SRT badge, including:

• Chrysler 300 and 300C SRT8

• Chrysler Crossfire SRT6®

• Dodge SRT4®

• Dodge Ram SRT10®

• Dodge Viper SRT10, Viper SRT10 ACR and Viper SRT10 ACR-X

• Dodge Magnum SRT8

• Dodge Charger SRT8

• Dodge Caliber SRT4

• Dodge Challenger SRT8 and Challenger SRT8 392

• Jeep Grand Cherokee SRT8

2012 Jeep Grand Cherokee SRT8

2012 Jeep Grand Cherokee SRT8

The roots leading up to SRT being established in 2002 can be traced back to the 1989 North American International Auto Show in Detroit, where Dodge amazed crowds with the sleek Viper concept car. The vehicle’s simplistic yet muscular shape paired with an extreme performance 8.0-liter V-10 engine instantly thrust the Viper into the spotlight. The public raved and the Viper was quickly approved for production.

With the dawn of the V-10 powered supercar emerged a group of devoted engineers. Team Viper worked to hone the supercar for the street and racing, which would lead to endurance race victories in the late 1990s.

Meanwhile, a separate, dedicated team completed work on the 1993 Plymouth Prowler concept car. When the first Prowler rolled off the assembly line four years later, Chrysler integrated the two specialty groups into a single entity: Special Vehicle Engineering. At last, Chrysler’s elite teams worked together under a single roof to create eye-catching niche vehicles.

The 6.4L (392 cubic-inch) HEMI® V-8 Engine

The 6.4L (392 cubic-inch) HEMI® V-8 Engine

In 2002, Chrysler announced the creation of the Performance Vehicle Operations (PVO) group. The newly formed group leveraged existing resources to improve Chrysler’s high-performance vehicle focus.

All PVO creations began to wear the SRT badge with the unveiling of the Viper V-10-powered Dodge Ram SRT-10 concept, flanked on the floor at the 2002 North American International Auto Show in Detroit by the Dodge SRT-4 concept and Viper SRT-10.

In 2004, Chrysler renamed the PVO development team SRT.

Check out the video below that shows the 2012 SRT8 Vehicles in action. The guys in the Dodge‘s even break the tires loose a little bit for you! As always, click any of the images in the post to see more photos of Chrysler Dodge Jeep Ram Vehicles. Thanks again for checking out Chrysler Catchall!

“Under the Pentastar” is a quick video recapping important happenings around the company over the past week. This week’s stories include: Top sales for May, Presidential visit to Toledo Assembly Plant and Ram tearing up TORC.

TORC racing at  Red Bud

TORC racing at Red Bud

Speaking of Ram‘s tearin’ up the TORC, I’ve included some photos of the RAM/MOPAR trucks in action at last week’s race at Red Bud. As always, click any of the photos to see more images of Chrysler Dodge Jeep Ram vehicles. Thanks again for checking out Chrysler Catchall!

TORC racing at  Red Bud

TORC racing at Red Bud

Ram Runner at Red Bud

Ram Runner at Red Bud

Ram Runner at Red Bud

Ram Runner at Red Bud


May 25, 2011 12:13 AM- Mike Driehorst- It’s a day 23 months in the making, six years ahead of schedule, and a day during which Chrysler Group CEO Sergio Marchionne spoke both praise and caution.

Sergio Marchionne announcing Chrysler's Pay Back

Sergio Marchionne announcing Chrysler's Pay Back

And, the highlight transpired at 10:13 a.m. when Marchionne received confirmation from Citigroup that company’s wire and bank transfer of payments to the U.S., Canada and Ontario governments were received and Chrysler Group’s $6.7 billion loan was paid in full, with interest.

Marchionne spoke to Chrysler Group employees at the company’s headquarters at noon (above), and then headed to the Sterling Heights (MI) Assembly Plant for the 2 p.m. public portion of what he called the company’s “Independence Day.”

Sergio Marchionne with Ron A. Bloom and Brian Deese

Sergio Marchionne with Ron A. Bloom and Brian Deese

He was joined there by Assistant to President Obama for Manufacturing Policy Ron Bloom, and Vice President and Director, UAW Chrysler Department General Holiefield. Senior Vice President and Head of Manufacturing Scott Garberding made opening remarks.

During his comments, Marchionne said the “joy” of June 10, 2009, when the loan were made, “was conditioned by the sense of responsibility we all shared.

Sergio Marchionne with General Holiefield and Bill Parker

Sergio Marchionne with General Holiefield and Bill Parker

“Not just for the privilege we had been given of helping get an American icon back on its feet, but more importantly for our moral obligation to justify the support that American and Canadian taxpayers had given us.

“We knew we had to live up to the expectations of those who had made sacrifices on our behalf.”

As he has done so in the past, Marchionne cautioned about celebrating too much:

Sergio Marchionne with Tony Al-Abawi, SHAP Team Leader

Sergio Marchionne with Tony Al-Abawi, SHAP Team Leader

“Today is a major milestone for Chrysler Group, but our work is by no means finished….

“Repayment of the government loans closes an important chapter in our history, but we still have a great deal left to accomplish before regaining our rightful place in the automotive landscape.”

Sergio Marchionne and others tour SHAP

Sergio Marchionne and others tour SHAP

ChryslerPayback facts

  • Chrysler Group made final payments Tuesday of $7.6 billion for the outstanding loans from U.S. and Canadian taxpayers (via their respective governments).
  • Payments consisted of $5.9 billion to the U.S. Treasury and $1.7 billion to Export Development Canada
  • In total, Chrysler Group paid U.S. Treasury $6.5 billion and the Export Development Canada $2.0 billion, including interest and additional consideration
  • Total loan pay off was $6.7 billion plus $1.8 billion of interest and other considerations. That’s a loan + interest totalling $8.5 billion.
  • U.S. and Canada governments made $1.8 billion on the deal
  • Paid in full more than six years ahead of payment schedule
  • Loans by U.S. and Canadian governments combined with strategic alliance with Fiat leads to:
  • 16 all-new or significantly refreshed vehicles currently in dealerships;
  • more than $3 billion in facility upgrades; and
  • increased employment with the hiring of 6,000 Chrysler Group employees
  • The new financing will save Chrysler Group an estimated $350 million a year in interest expenses.
  • In June 2009, Chrysler Group borrowed $5.1 billion from the U.S. Treasury and $1.6 billion from Export Development Canada.
  • $2.6 billion from the original loan facilities was undrawn and the facilities will be cancelled
Check out the videos below to see some of the speeches from yesterday. As always, click any of the images in the post to see more photos of Chrysler Dodge Jeep Ram vehicles. Thanks again for checking out Chrysler Catchall!

“Under the Pentastar” is a quick video recapping important happenings around the company over the past week.

This week’s video leads off with a recap of the announcement that Chrysler Group plans to repay their $7.5 billion dollar debt to the US and Canadian governments next week; followed by the exciting news that Chrysler Brand was named “Top Popular Brand” in the 2011 AutoPacific Vehicle Satisfaction Awards, Lenny Kravitz is starring in the all new Jeep Wrangler Broadcast Campaign; and finally, Jamawn (Jay) Woods of Sterling Heights Assembly Plant was honored for his success on the reality show “America’s Next Great Restaurant”.

Thanks again for Checking out Chrysler Catchall!

Last thursday we finally had a break from the non stop rain we’ve had up here in Little Falls, MN and finally had a chance to get the HD cameras out to film the first segment of the “Brandl Beat” brought to you by Brandl Motors. We’ll be giving you a look inside some of the new vehicles coming in, with some some fun stuff tossed in along the way.

2011 Chrysler 300 at Brandl Motors

2011 Chrysler 300 at Brandl Motors

First up is the 2011 Chrysler 300c. Gary Posch gives you the rundown on this new ride and goes over some of the new and improved features offered on the new 300. Check out the video above and let us know what you think in the comment box below, or in the comments on YouTube.

2011 Chrysler 300 BM at Brandl Motors

2011 Chrysler 300 BM at Brandl Motors

Also for today is another serving of Chrysler’s “Under the Pentastar.” In this week’s episode, Betty Newman recaps major developments in Chrysler Group LLC’s efforts to repay the U.S. and Canadian governments, a visit to a Detroit Jeep plant by U.S. Treasury Secretary Tim Geithner, and the sale of the GEM electric vehicle unit.

2011 Chrysler 300 at Brandl Motors

2011 Chrysler 300 at Brandl Motors

Thanks again for checking out Chrysler Catchall! As always, click any of the photos in the post to see more images of Chrysler Dodge Jeep Ram Vehicles!

2011 Dodge Durango Drive Away

2011 Dodge Durango Drive Away

Nearly 200 all-new, 2011 Dodge Durango SUVs — a 2011 North America Truck of the Year finalist — took to the streets of Detroit Thursday morning during a Chrysler Dodge Jeep Ram dealer event. More than 150 dealerships were represented during the Dodge meeting at the MGM Grand Hotel.

The 2011 Dodge Durango is built at the Jefferson North Assembly Plant, Detroit.

Before the dealers took possession of their Durangos, we talked to some. See below for their reactions. Click on the photo above to see more pictures of the 2011 Dodge Durango.

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