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Ram Trucks- "Guts and Glory"

Ram Trucks- "Guts and Glory"

August 9, 2011 , Auburn Hills, Mich. –

WHAT: Fred Diaz, President and CEO Ram Truck Brand and Chrysler de Mexico, Chrysler Group LLC, and Marissa Hunter, Head of Advertising – Ram Truck Brand, discuss the brand’s “Code of the West” advertising campaign and answer questions in a live web chat.

Ram Trucks- "Guts and Glory"

Ram Trucks- "Guts and Glory"

Participants will see a sneak preview of two new “Code of the West” spots set to debut in the fall.

Taking place in a Western-themed setting, the Ram Truck brand’s “Code of the West” national advertising campaign focuses on the proven capabilities and superiority of the entire product line and introduces the brand’s new tagline, “Guts. Glory. Ram.”

WHEN: Thursday, August 11 at 10 a.m. ET

HOW: In order to view the event, go to http://blog.chryslerllc.com/blog.do?p=entry&id=1502

Ram Trucks- "Guts and Glory"

Ram Trucks- "Guts and Glory"

As always, click on any of the photos in the post to see more images of Chrysler Dodge Jeep Ram Vehicles. You can also check out the other Ram Brand Guts and Glory Commercials below. Thanks again for checking out Chrysler Catchall!

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Jeep Wrangler JK-8 Independence

Jeep Wrangler JK-8 Independence

At the 2011 Moab Easter Jeep Safari preview Thursday morning, Mopar® brand unveiled a new JK-8 kit that will allow four-door Jeep® Wrangler owners to transform their ride into a Wrangler pickup.

With “excitement” in the marketpalce for pickup trucks, and more than 500,000 Jeep Wrangler vehicles on the road, Mopar CEO Pietro Gorlier said the kit will meet a this growing demand.

Wrangler JK8 Independence

Wrangler JK8 Independence

Head of Mopar Sales & Marketing Jim Sassorossi  said the JK-8 kit also was “inspired” from Jeep enthusiasts’ reaction to past pickup trucks, like the Jeep Scrambler CJ-8 from the mid 1980s, the Jeep Nukizer unveiled last year, and the J-8 military Jeep currently in operation.

Sassorossi said DIYers can transfrom their four-door Wrangler using the JK-8 kit in as little as a weekend. (Though, Sassorossi said they’d have to hurry to do so.) Or, Wrangler owners can have a dealer do it. During the Easter Jeep Safari preview, the JK-8 kit was showcased with a Wranger JK-8 Independence.

Wrangler JK8 Independence Bed

Wrangler JK8 Independence Bed

Sassorossi said Mopar is still getting feedback from its dealer network on pricing, and looking for more feedback from the 2011 Moab Easter Jeep Safari before finalizing all details — with planned release during late summer.

The bed length (right) is 50 inches and the width between wheel wells is 44 inches. The Mopar team created body panels to cover the second-row entrance and removed all of the interior parts behind the front seats—transforming the vehicle into a two-seater with just enough room for gear inside, and a pickup style bed to be used for outside cargo.

JK-8 drivetrain is fitted with a Mopar/Dynatrac ProRock 44 front axle and stock Dana 44 rear axle, both spun with 4.88 gears. Linking the axles to the frame is a 4.5-inch long-arm suspension kit and 37-inch BF Goodrich Mud Terrain KM2 tires make the connection to the ground.

JK-8 kit includes bed floor, inner/outer body panels, half hard top (works with Freedom Top panels), and a new bulkhead.

I’ve also included some photos below from the 2011 Moab Easter Jeep Safari Preview. Mopar kitted out a handful of Jeeps as well as setup one of the new Ram 1500’s with the Mopar Ram Runner Package. Check out Chrysler Media’s Blog Post for more info about the Special Moparized Jeeps and Ram. As always, click any of the photos to see more photos of Chrysler Dodge Jeep Ram Vehicles.

Mopar Ram Runner

Mopar Ram Runner

Jeep Compass Canyon

Jeep Compass Canyon

Jeep Grand Cherokee

Jeep Grand Cherokee

Jeep Wrangler "Pork Chop"

Jeep Wrangler "Pork Chop"

Jeep Wrangler Renegade

Jeep Wrangler Renegade

Built For Export 2011 Jeep Cherokee

Built For Export 2011 Jeep Cherokee

Jeep Wrangler Blue Crush

Jeep Wrangler Blue Crush

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