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2011 Dodge Challenger with Mopar Drag Pak

2011 Dodge Challenger with Mopar Drag Pak

April 8, 2011 , Auburn Hills, Mich. – Less than one month after making its competition debut, the 2011 Mopar® Challenger V-10 Drag Pak is already rewriting the NHRA record books.

Dave Thomas, of Westchester, Pa., powered his 2011 Mopar Challenger V-10 Drag Pak to a record-setting 9.43-second elapsed time (ET) at 143.90 mph during a test session on Thursday, April 7 at the NHRA Division 1 National Open event at Atco (N.J.) Raceway (the test session allowed for record attempts). Thomas captured both the ET and mph records in the AA/SA class just two weeks after taking ownership of his Mopar Drag Pak, and with only a few passes under his belt in the new V-10-powered beast.

“In less than one month of competition, our 2011 Mopar Challenger V-10 Drag Pak has made its presence known in the NHRA Sportsman ranks,” said Pietro Gorlier, President and CEO of Mopar, Chrysler Group’s service, parts and customer-care brand. “Mopar is the only source for racers who want to purchase a factory-built, V-10-powered race-ready package car.”

2011 Mopar® Challenger V-10 Drag Pak

2011 Mopar® Challenger V-10 Drag Pak

“The first run we made in the car was last Sunday,” said Thomas, who backed up his record with a 9.46 ET run. “We only had eight passes in the car prior to our first run down the track yesterday, which was the record-setter. I know I could have gone quicker. On the second run, the car left good but I let off at the end of the pass.”

“It’s a spectacular car,” added Thomas, who has been racing since 1971, in vehicles including a HEMI® Plymouth Barracuda. “We basically added weight bars to make minimum weight, and that was it. On its first-ever run, the car went a 9.79 at 137 mph. It’s a turn-key operation. There are no headaches involved in setting it up at all. You just get in there and drive it. It’s neat that the factory can make something like this.”

2011 Mopar® Challenger V-10 Drag Pak

2011 Mopar® Challenger V-10 Drag Pak

The 2011 Mopar Challenger V-10 Drag Pak, the first and only 500-plus cubic-inch V-10 drag race package car, was unveiled at the Dodge Viper Owners Invitational in October 2010. Based on the 2011 Dodge Challenger and finished in a Stock Eliminator and Super Stock configuration, the vehicle features competition wheels and tires, a Mopar solid rear axle with performance gear ratio, a 2-speed drag race transmission with integrated roll control, a complete competition fuel system with fuel cell, and a complete interior with gauge package.

2011 Mopar® Challenger V-10 Drag Pak

2011 Mopar® Challenger V-10 Drag Pak

The race-ready package car made its competition debut when Frank Teuton Jr. entered his Mopar V-10 Drag Pak at the NHRA Gatornationals less than a month ago. Frank’s brother, Joseph Teuton, took the car to its first class (AA/SA) win at the JEGS Cajun SPORTSnationals on March 18.

For complete information on the Mopar Challenger V-10 Drag Pak, including ordering information, visit http://www.mopar.com or your local Chrysler Dodge Jeep Ram dealer.

I’ve also included one of the new Chrysler 200 Commercials released today. You can check that out below. As always, click any of the images in the post to see more pics of Chrysler Dodge Jeep Ram vehicles! Thanks again for checking out Chrysler Catchall!

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Multi-tiered Campaign Includes Major Advertising and Brand Promotions for Universal’s Upcoming Action-Thriller

April 1, 2011 , Universal City, Calif. and Auburn Hills, Mich. – The Dodge brand has teamed up with Universal Pictures for a multi-tiered partnership to support Universal’s upcoming action-thriller Fast Five and the 2011 Dodge Charger, it was announced today. The latest installment in Universal’s blockbuster franchise, Fast Five, will be released in theaters April 29. Dodge supplied multiple 2010 and 2011 Dodge Charger vehicles used in chase scenes throughout the movie and is sponsoring a Dodge/Fast Five advertisement that will air for the first time tomorrow during the coveted Final Four advertising space.

Fast Five Charger Commercial

Fast Five Charger Commercial

“The Dodge brand is proud to partner with Universal Pictures on Fast Five. We enjoyed being a part of the production process and working with the cast and crew, and it clearly comes through in the film. The chase scenes in this installment of Fast Five are over-the-top and adrenaline-filled, and Dodge fans will be thrilled by the performance of the Dodge Charger.”

Ralph Gilles, President and CEO
Dodge Brand, Chrysler Group LLC.

 

“As Dodge cars are the ones driven by our hero, Dom Toretto, Dodge has been a part of The Fast and the Furious franchise from the beginning. We’re happy that Dodge has leveraged this organic integration to become the largest promotional partner the film franchise has ever seen. It is a natural fit between one of the great American car companies and the latest chapter in the best driving/action film series of all time.”

Stephanie Sperber
Universal Partnerships and Licensing President

 

Fast Five Charger Commercial

Fast Five Charger Commercial

Elements of the Partnership Include:

Fast Five Charger Commercial – Supporting the theme of “car chases make movies better,” Dodge will unveil a new 30- and 60-second advertisement on national television April 2 during the Final Four basketball tournaments. The ad features an Elizabethan-era mother lecturing her daughter about sullying the family name by carrying on in a relationship with Cornelius, an un-scrubbed son of a blacksmith’s apprentice, all the while driving “fast and furiously” as they are being tailed. The scene ends with the mother outrunning Cornelius, revealing the tagline “Car Chases Make Movies Better.

No. 7 Fast Five Dodge Charger R/T NASCAR Debut – Making its debut at the Martinsville Speedway on Sunday, April 3, will be the No. 7 Fast Five Dodge Charger R/T driven by NASCAR Sprint Cup Series driver, Robby Gordon. The No. 7 Fast Five Dodge Charger R/T Dodge will race throughout the month of April during NASCAR races at Texas Motor Speedway, Talladega Superspeedway and Richmond International Raceway.

As part of the partnership with Robby Gordon Motorsports, the first 200 fans to register at http://www.dodgemotorsports.com or http://www.speedenergy.com will receive a special Fast Five movie viewing with Robby Gordon on Saturday, April 30, in Richmond, VA. Fans will receive a commemorative ticket and photo opportunity with Gordon at a private meet and greet session prior to the movie. All 200 fans also will be automatically registered in a grand prize drawing that includes four VIP credentials to the NASCAR Sprint Cup Series race on April 30 at 7:30 pm, honorary pit crewmember status and a $200 shopping spree to the Robby Gordon Motorsports souvenir trailer.

Fast Five Charger Commercial

Fast Five Charger Commercial

Fast Five Global Premiere – Dodge is sponsoring the global premiere of the film, which takes place in Rio de Janeiro (the location where the film is set) on April 15. During that time, Dodge will host a 10-city live simulcast of the red carpet arrivals from Rio de Janeiro followed by a special advance screening of Fast Five. This is the first simulcast for an international premiere.

Fast Five Sweepstakes – Beginning Tuesday, April 5, Dodge fans will have an opportunity to win one of five custom Fast Five 2011 Dodge Charger R/T models by entering the Fast Five Sweepstakes. To enter, consumers may visit www.Dodge.com/FastFive to receive a sweepstakes entry by completing the registration form and answering a Dodge Charger trivia question. Consumers may enter up to one time per day throughout the duration of the sweepstakes. Entrants may earn an additional sweepstakes entry by Tweeting the Dodge brand promotional message and sweepstakes link to their Twitter followers. The sweepstakes runs through Sunday, April 30.

Fast Five Gear – Fans may also sport new Fast Five gear that is available at www.Dodge.com/Life estore including T-shirts, baseball caps and messenger bags in various sizes.

New Dodge.com/FastFive Website – Fans may check out the www.Dodge.com/FastFive website. Visitors will have access to behind-the-scenes footage and interviews with the cast of Fast Five. As well, President and CEO, Dodge Brand, Ralph Gilles, discusses the use of the Dodge Charger in Fast Five.

Fast Five Charger Commercial

Fast Five Charger Commercial

To see more pictures of the Iconic 2011 Dodge Charger or Any of the Chrysler Dodge Jeep Ram Vehicles, simply click any of the images in the post! Thanks again for checking out Chrysler Catchall!

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