You are currently browsing the tag archive for the ‘Ram Box’ tag.

2013 Ram 1500 New York Auto Show World Debut

2013 Ram 1500 New York Auto Show World Debut

  • Best-in-class fuel economy
  • New 3.6-liter Pentastar V-6 engine (Ward’s Automotive 10 Best Engines) features 42 percent more horsepower, 13 percent more torque and at least 20 percent better fuel economy when compared to the previous 3.7-liter V-6 powertrain
  • 5.7-liter HEMI® V-8 with Fuel Saver Technology and variable-valve timing provides 395 horsepower, 407 lb.-ft. of torque and best-in-class fuel economy for V-8 trucks (at least 10 percent better fuel economy when compared to 2012 V-8 powertrain)
  • Class-exclusive eight-speed automatic transmission (TorqueFlite 8), standard equipment with 3.6-liter V-6 Pentastar, doubles the amount of gears compared to previously available four-speed automatic transmission to greatly improve fuel economy
  • New eight-speed also available with the 5.7-liter V-8 HEMI – the Company’s first application with a V-8 (TorqueFlite 8 late availability)
  • New TorqueFlite 8 operated by an innovative dash-mounted, rotary e-shift design
  • First-in-segment Fuel Saving Technology: eight-speed automatic transmission, stop-start, thermal management system, pulse-width modulation and active aerodynamics, including grille shutters and air suspension
  • Class-exclusive air suspension enhances fuel economy, improves ride control and off-road capability along with improved ingress/egress and loading, and features automatic load leveling
  • New exterior design cues including all-new grille/fascia, improved quad projection headlamps and LED front turn signals and taillamps
  • Best-in-class aerodynamics, coefficient of drag (Cd) at 0.363
  • New, upgraded interior features include: standard and premium vehicle information center, passive entry, Keyless Enter ’n Go, steering wheel and controls, wood accents, updated door panels, instrument panel, interior colors and premium materials
2013 Ram 1500 New York Auto Show World Debut

2013 Ram 1500 New York Auto Show World Debut

  • All-new, next-generation Uconnect® Access debuts on the 2013 Ram 1500
  • Uconnect Access combines a new lineup of smart Media Centers with a powerful new wireless platform
  • With Uconnect Access, Ram 1500 owners will have alternative ways to access new connected services and applications via the vehicle’s 8.4-inch touchscreen display or the web
  • Next generation Uconnect system is designed to be forward-thinking, providing the freedom to upgrade to the latest features and services
  • Voice-recognition technology, steering wheel controls, touchscreen displays and traditional controls provide Ram 1500 customers with a variety of ways to interact with their mobile phones, music, navigation system and applications
  • Ram 1500 now available with a premium, customizable, full-color 7-inch vehicle information center
  • Addition of Powernet vehicle architecture system allows new content with improved data speeds
  • Chrysler Group offers Ram 1500 customers expanded Sirius XM Radio channel lineup, with exclusive programming including new SiriusXM Latino channels, an automotive industry first
  • Sprint selected as the strategic partner to bring wireless connectivity and service delivery to the vehicle
  • New remote central locking RamBox® cargo management system and tailgate combined with door locks
  • New rain sensing wipers, SmartBeam® headlamps, power folding mirrors and power sliding rear window with defrost
  • Best-in-class powertrain warranty – 5 years/100,000 miles

Read the rest of this entry »

Advertisements
New for 2012-  The 60-inch RamBox

New for 2012- The 60-inch RamBox

  • Ram expands innovative RamBox® system to accommodate 6-foot-4-inch bed lengths
  • RamBox now available in all trim levels and Ram HD models

September 29, 2011 , Dallas – The Ram Truck brand has developed a new version of the unique RamBox® cargo management system to fit Ram pickup trucks with 6-foot-4-inch bed lengths. The addition of a 6-foot-4-inch RamBox model dramatically expands the feature’s availability to include the majority of Ram truck models.

Now, in addition to the 5-foot-7-inch RamBox, which was previously available only on Ram 1500 Crew Cab models, buyers can opt for RamBox on Ram pickups with 6-foot-4-inch bed lengths, including Ram 1500 regular cab and Quad Cab® models and Ram 2500 and 3500 (single rear wheel) Crew Cab and Mega Cab models.

Ram also will offer the RamBox option on the ST price class, making the feature available on all trim levels.

“The 6-foot-4-inch RamBox is the definition of ‘more of a good thing. We have dramatically expanded RamBox availability and given it an outstanding price. Having convenient, secure storage for your gear – whether it’s worksite tools, sporting equipment or a few cases of refreshments for the team – makes RamBox one of the greatest innovations that you’ll find on a pickup truck.”

-Fred Diaz, President and CEO
Ram Truck Brand and Chrysler de Mexico
Chrysler Group LLC

2012 Ram 2500HD with 6-foot-4-inch RamBox

2012 Ram 2500HD with 6-foot-4-inch RamBox

Today’s announcement means that the RamBox option is now available on more than 80 percent of all Ram pickups.

The new RamBox trucks with 6-foot-4-inch bed measures 60 inches in length versus 50.5 inches for the 5-foot-7-inch model – an increase of 18 percent. Interior volume grows proportionately, from 7.3 cubic feet to 8.6 cubic feet.

With the added length and volume, the new RamBox can hold long-handled shovels, one-piece fishing rods and up to 140 beverage cans.

For 2012, buyers will find that RamBox pricing has not increased. In fact, Ram has reduced the price of both 6-foot-4-inch and 5-foot-7-inch RamBoxes by 32 percent to an attractive $1,295.

About RamBox

RamBox provides secure storage options for tradesmen, craftsmen, sportsmen, athletes and outdoorsmen. RamBox can store golf clubs, fishing rods, sports gear, tool boxes and more.

RamBox is a segment-exclusive cargo management system that includes three key elements:

  • Two weatherproof, lockable, drainable, lighted storage bins that run the length of the pickup bed and are as wide as the wheel well, creating a total of 8.6 cubic feet of space. The side bins are large enough to hold items including: a set of golf clubs, helmets, toolboxes, kayak paddles, fishing rods, chainsaws or beverage cans and ice. RamBox side bins create storage along each side of the pickup bed space previously left untouched due to wheel-well intrusion. RamBox bins fit the length of the pickup bed and incorporate the space over each wheel well to secure cargo within a lit, lockable and drainable container. Lids include swing hinges with intermediate and full-open positions that lift the lid 90 degrees perpendicular to each side.
  • An adjustable bed divider/extender that fits on the lowered tailgate and adds 2 feet of additional length to secure longer loads. The bed divider creates individual compartments in the pickup bed to separate payload equipment such as tools or equipment. It can be conveniently stowed in the front of the bed when not in use;
  • And a cargo rail system with sliding, adjustable cleats for infinitely adjustable tie-down versatility.
2012 Ram Power Wagon with 6-foot-4-inch RamBox

2012 Ram Power Wagon with 6-foot-4-inch RamBox

About the Ram Truck Brand

The Ram Truck brand continues to establish its own identity and clearly define its customer since its launch as a standalone vehicle brand. Creating a distinct brand for Ram trucks has allowed the brand to concentrate on how core customers use their trucks and what new features they’d like to see. Whether focusing on a family that uses its half-ton truck day in and day out, a hard-working Ram Heavy Duty owner or a business that depends on its commercial vehicles every day, Ram has the truck market covered.

The 2011 Ram 1500 was named a Consumers Digest Best Buy and AUTOMOBILE Magazine All-Star. Ram 1500‘s smooth-riding suspension and 20 mpg, 390 horsepower HEMI® V-8 are just two of the reasons it beat the competition. Ram 1500 also was named the Truck of Texas by the Texas Auto Writers Association in 2011.

The Ram Truck brand has the most innovative lineup of full-size trucks on the market. Ram Truck has emerged as a full-size truck leader by investing substantially in new products, infusing them with great looks, refined interiors, durable engines and features that further enhance their capabilities.

Ram trucks now boast these segment exclusives:

  • Coil-spring rear suspension on Ram 1500 for best-in-class ride and handling
  • Available RamBox lockable and lighted bedside storage
  • In-floor storage on all Ram Crew Cabs
  • The largest cab in the market – Ram HD Mega Cab
  • Standard six-speed manual transmission on all diesel models

Truck customers, from half-ton to commercial, have a demanding range of needs and require their vehicles to provide high levels of capability. Ram trucks are designed to deliver a total package.

2012 Ram 2500HD with 6-foot-4-inch RamBox

2012 Ram 2500HD with 6-foot-4-inch RamBox

Check out the video below for a walk around on one of the new 6.7L Cummins Turbo Diesel powered 2012 Ram 3500 Outdoorsman, Featuring the new longer RamBox at around 2:51. As always, click on any of the images in the post to see more photos of Chrysler Dodge Jeep Ram Vehicles. Thanks again for checking out Chrysler Catchall!

2011 Ram Outdoorsman

2011 Ram Outdoorsman

Brand introduces new tagline, ‘Guts. Glory. Ram.’

June 13, 2011 , Auburn Hills, Mich. – Taking place in a Western-themed setting, the Ram Truck brand’s new national advertising campaign focuses on the proven capability and superiority of the entire product line and introduces the brand’s new tagline – “Guts. Glory. Ram.” The new advertising campaign encompasses broadcast, print, digital and CRM initiatives.

“The Ram Truck brand has always had the guts to perform and innovate – today, it continues to live by those rules and conducts. The brand’s outstanding craftsmanship and beliefs are delivered in this campaign by using the rustic ‘Old West’ as the perfect juxtaposition of past and present American values; a time when hard working and well-crafted man-made machines were a must.”

-Olivier Francois
Lead Executive Marketing
Chrysler Group LLC

2012 Ram 5500 with Boxtruck Body Upfit

2012 Ram 5500 with Boxtruck Body Upfit

“The advertising campaign for the Ram Truck brand is grounded in the fundamental principles of truth, honesty and integrity, which reflects the hardworking values of our customers. The new tagline ‘Guts. Glory. Ram.’ pays homage to the history of Ram Truck Brand and represents the hard work and dedication placed in the design, engineering and production of each and every Ram truck.”

-Fred Diaz
President and CEO
Ram Truck Brand and Chrysler de Mexico, Chrysler Group LLC

Chrysler Group consistently looks at demonstrating each brand and its vehicle capabilities in a unique and entertaining manner to capture viewer attention and increase brand awareness,” said Francois. “In the case of Ram Truck, the objective is to tell the story of the truck’s superior capabilities and benefits.”

2011 Ram 3500

2011 Ram 3500

Television

Everything from the location, wardrobe and set design featured in the TV campaign was thoughtfully selected in order to convey the authenticity of the era and to ensure that each of the characters were portrayed as tough, gritty and believable. Throughout the campaign Ram is positioned as the cowboy’s faithful companion.

“Code of the West”

Featuring the entire brand lineup and setting the theme for the entire Ram Truck campaign, Code of the West was designed to reinforce owner pride as well as brand consideration. Refreshingly different, this TV spot entices the viewer to see the Ram Truck brand in a new way.

“Cummins Standoff”

Highlighting the heavy-duty heritage of the proven Cummins engine, this 30-second spot takes the viewer right into Ram Truck’s Western world to convey the proven nature of the Cummins engine.

“RamBox Locking”

What does one do when the bad guys roll into town? Warn the town, protect the family, hide away in a secret place and store the valuables – and, there is no better place for the town’s courageous blacksmith to stow his precious tools than in his lockable and waterproof RamBox.

“Letterpress”

Filmed from inside an actual letterpress, mechanics and precision are conveyed as the application of letters and ink are styled and forged with strength and set with great attention to detail – a similar process that stirs inside the soul of Ram.

2011 Ram 2500

2011 Ram 2500

Online and Social Media

The accompanying Ram Truck web site (http://www.ramtrucks.com/gutsglory) demonstrates the proven capabilities of the product lineup with video testimonials delivered by real Ram Truck customers. These real stories are carried over to the brand’s social media sites including the Ram Facebook page and Ram Zone blog.

To see more photos of Chrysler Dodge Jeep Ram Vehicles, simply click on any of the images in the post. Thanks again for checking out Chrysler Catchall!

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 187 other followers

Chrysler Catchall On Flickr

Chrysler on Twitter

This site is sponsored by:

READ: Full Disclosure

Contributors to the Chrysler Catchall blog are being compensated for the content they develop.
Advertisements
%d bloggers like this: