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Under The Pentastar

Under The Pentastar

“Under the Pentastar” is a weekly recap of some of the major stories at Chrysler Group LLC. This week’s stories include: The Belvidere Assembly Plant in Belvidere, Illinois, celebrates the launch of the 2013 Dodge Dart; Chrysler Chairman and CEO Sergio Marchionne named Large Tier Manufacturer of the Year by the Michigan Manufacturers Association; Brad Keselowski captures the number one spot in the NASCAR Sprint Cup Series Aaron 499 race at Talladega Super Speedway over the weekend; Chrysler employees in Kokomo, Indiana, rolled up their sleeves to help paint and plant flowers at Howard Haven in Kokomo, home to senior and disabled residents.

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Under The Pentastar

Under The Pentastar

“Under the Pentastar” is a weekly recap of some of the major stories at Chrysler Group LLC. This week’s stories include: April sales, no summer shutdown for some plants, Chrysler moves in, new Dart building wrap, and Chrysler remembers Dan Knott.

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Under The Pentastar

Under The Pentastar

“Under the Pentastar” is a weekly recap of some of the major stories at Chrysler Group LLC. This week, Chrysler Group presents four new television commercials as part of “It’s Halftime in America” campaign; in California it was a love fest for the Chrysler and Dodge brands at the Seventh annual Spring Festival of LXs; and Jeep® and Mopar® have created six new vehicles for the 46th annual Easter Jeep Safari in Moab, Utah.

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Sergio Marchionne, CEO of Chrysler Group LLC

Sergio Marchionne, CEO of Chrysler Group LLC

  • Distinguished list includes employers engaged in developing, recruiting and hiring talented students pursuing technical careers at the nation’s minority-serving institutions
  • Second consecutive year Chrysler Group has been selected for the list
"It's Halftime In America" Commercial

"It's Halftime In America" Commercial

  • Chrysler Group is the top automotive winner in YouTube’s Ad Blitz 2012 Contest
  • More than 17 million views for ‘It’s Halftime in America’ on the Chrysler Group YouTube channel
  • Fiat brand’s ‘Seduction’ ad pulls in more than 4 million views, earning the brand more than 7 million total views

“Under the Pentastar” is a weekly recap of some of the major stories at Chrysler Group LLC. In this week’s edition we recap the buzz over Chrysler Group’s halftime commercial in the 2012 NFL Championship Game, “It’s Halftime in America,” strong words from Chairman and CEO Sergio Marchionne to dealers about improving customer service, and major awards handed out to Jeep and Dodge vehicles from the floor of the Chicago Auto Show.

Thanks again for checking out Chrysler Catchall!

“Under the Pentastar” is a weekly recap of some of the major stories at Chrysler Group LLC. In this week’s extended edition we recap the introduction of the 2013 Dodge Dart at the North American International Auto Show, the appearance of a concept minivan and two Mopar-ized vehicles. We also look at Chrysler Group‘s first participation at the Consumer Electronics Show with a Uconnect demonstration trailer. We finish up with wise words from Chrysler Group LLC Chairman and CEO Sergio Marchionne at the Automotive News World Congress in Detroit.

Thanks again for checking out Chrysler Catchall!

“Under the Pentastar” is a quick video recap of significant events at Chrysler Group LLC over the past week. The top stories from Chrysler Group LLC for the week ending December 2, 2011, include: Big November sales, Wrangler Rubicon Four Wheeler of the year, Automotive News All-Stars and Santa’s new ride.

“Under the Pentastar” is a quick video recap of significant events at Chrysler Group LLC over the past week.In this week’s edition we look at strong July sales, new ad campaigns for the Dodge Durango and Fiat 500, an Emmy nod for the Super Bowl commercial and words from Sergio Marchionne on progress the company has made in the past 19 months.

“Under the Pentastar” is a quick video recapping important happenings around the company over the past week. This week’s stories include:

And in other news, straight from the mouth of Chrysler themselves:

“Some people say that size doesn’t matter. Through most of its history, Chrysler Group (and its previous iterations) has rarely been the biggest automaker.

That’s okay because as CEO Sergio Marchionne said May 24 at our Sterling Heights (MI) Assembly Plant, the company’s vision and aspiration is not to be the biggest automaker, “just the best.”

Sergio Marchionne announcing Chrysler's Pay Back

Sergio Marchionne at Sterling Heights on May 24th, 2011

Still, it was nice to hear all the good noise made in the May sales stories last week about our fantastic sales for May — when practically every other OEM declined or was flat. We were among the Big 3 again. While we don’t know what the future holds, all of Chrysler Group is hard at work to continue the growth we’ve seen the past year.

2011 Dodge Durango Crew

2011 Dodge Durango Crew

And, that growth — looking at gains, not raw numbers — is where Chrysler Group is leading the industry in a handful of segments. Those segments are:

Through the end of May, we’ve been growing and improving — faster than the U.S. auto industry has combined. And, in cases like Compact SUVs, Jeep® brand is driving the growth.

The two tables below look at the five segments noted above. The first table compares May 2011 to May 2010, and the second one compares the first five months of 2011 to the first five months of 2010. The data is from our Demand & Order Management group. You can find similar information at places like the Wall Street Journal’s Market Data Center.”

To see more photos of Chrysler Dodge Jeep Ram Vehicles, simply click any of the images in the post. Thanks again for checking out Chrysler Catchall!

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