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“Under the Pentastar” is a quick video recap of significant events at Chrysler Group LLC over the past week. This week’s stories include: Top Safety Picks, Sterling Heights Assembly investment, Chrysler Group’s 2010 sustainability report and Jeep Grand Cherokee SRT8 building wrap.

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  • New body shop adds more than one million square-feet to current footprint
  • Facility will build future products, beginning in 2013
  • Body shop to include state-of-the-art technology
  • Company’s total investment in U.S. facilities grows to nearly $3.5 billion since June 2009
Chrysler Group LLC Sterling Heights Assembly Plant

Chrysler Group LLC Sterling Heights Assembly Plant

October 18, 2011 , Auburn Hills, Mich. – Chrysler Group LLC announced today that it will invest $165 million to add a new one million square-foot body shop to its Sterling Heights (Mich.) Assembly Plant. This follows an announcement in December 2010 that the Company would invest nearly $850 million in a new paint shop for the plant and brings Chrysler Group’s total investment in its U.S. facilities to nearly $3.5 billion since June 2009.

“Today marks another milestone in the rags to riches story of the Sterling Heights Assembly Plant. A plant that was slated to close nearly two years ago will now be a state-of-the-art facility that will play an integral role in the success of this company by building the next generation of all-new vehicles.”

-Scott Garberding,
Senior Vice President and Head of Manufacturing
Chrysler Group LLC

Chrysler Group LLC Sterling Heights Assembly Plant

Chrysler Group LLC Sterling Heights Assembly Plant

The investment includes the construction of the new body shop as well as the installation of equipment and conveyors that will be some of the most advanced in the industry.

In December 2010, Chrysler Group announced that it would invest nearly $850 million in the construction of an all-new, state-of-the-art 425,000 square-foot paint shop. In addition, some of the $850 million will be invested in the local stamping facilities in Warren and Sterling Heights.

“Last year, Chrysler made the decision to continue operating the Sterling Heights Assembly Plant indefinitely, maintaining good manufacturing jobs in Michigan and securing the future for more than 1,200 employees. Today, the plant is thriving with 900 new employees and additional investment that recognizes the commitment and dedication of this highly skilled workforce toward building a successful Chrysler Group.”

-General Holiefield,
Vice President, UAW/Chrysler Department

Chrysler Group LLC Sterling Heights Assembly Plant

Chrysler Group LLC Sterling Heights Assembly Plant

Since June 2009, Chrysler Group has invested nearly $3.5 billion in its U.S. facilities and has made significant progress toward building a successful enterprise, including:

Chrysler Group LLC Sterling Heights Assembly Plant

Chrysler Group LLC Sterling Heights Assembly Plant

About the Sterling Heights Assembly Plant

The Sterling Heights Assembly Plant was built in 1953 as a jet engine plant and was operated by the Army as the Michigan Ordinance Missile Plant with Chrysler serving as contractor building Redstone and Jupiter missiles. It was converted to an automobile plant in 1980 by Volkswagen and purchased by Chrysler Corporation in 1983.

Production of Chrysler LeBaron GTS and Dodge Lancer began in September 1984. Dodge Shadow and Plymouth Sundance production began in 1985, and Dodge Daytona production began in 1991. Through the end of the 1991 model year, the facility had produced nearly 1.3 million vehicles. Production of the 2001 Dodge Stratus and Chrysler Sebring sedans began in the fall of 2000, followed by the Chrysler Sebring Convertible. The all-new 2007 Chrysler Sebring Sedan launched in August 2006, followed by the all-new 2008 Dodge Avenger and 2008 Chrysler Sebring Convertible. The new 2011 Chrysler 200, featured in the award-winning Super Bowl spot with Eminem, and Dodge Avenger began production in December 2010. The Chrysler 200 Convertible launched in February 2011.

About Chrysler Group LLC

Chrysler Group LLC, formed in 2009 from a global strategic alliance with Fiat S.p.A., produces Chrysler, Jeep®, Dodge, Ram, SRT, Fiat and Mopar vehicles and products. With the resources, technology and worldwide distribution network required to compete on a global scale, the alliance builds on Chrysler Group’s culture of innovation, first established by Walter P. Chrysler in 1925, and Fiat’s complementary technology that dates back to its founding in 1899.

Headquartered in Auburn Hills, Mich., Chrysler Group’s product lineup features some of the world’s most recognizable vehicles, including the Chrysler 300, Jeep Wrangler, Dodge Challenger and Ram 1500. Fiat contributes world-class technology, platforms and powertrains for small- and medium-size cars, allowing Chrysler Group to offer an expanded product line including environmentally friendly vehicles.

As always, click on any of the images in the post to see more photos of Chrysler Dodge Jeep Ram Vehicles. Thanks again for checking out Chrysler Catchall!

“Under the Pentastar” is a quick video recap of significant events at Chrysler Group LLC over the past week. This week’s edition includes Sterling Heights Assembly Plant paint shop groundbreaking, Fiat 500 called best new car under $18,000 by kbb.com, Mopar tracking system honored and Consumer Reports rates eight Chrysler Group vehicles.

2011 Dodge Challenger

2011 Dodge Challenger

In other news,  the 2011 Chrysler Town & Country and the 2011 Dodge Challenger ranked highest in their segments in the J.D. Power and Associates 2011 U.S. Initial Quality Study (IQS).

The Chrysler Town & Country ranked highest in initial quality in the minivan segment and the Dodge Challenger ranked highest in the mid-size sporty car segment.

2011 Chrysler Town & Country

2011 Chrysler Town & Country

Three other Chrysler Group vehicles were highlighted by J.D. Power and Associates for ranking among the top three vehicles of their competitive class: Dodge Durango in the mid-size crossover/SUV category, Dodge Grand Caravan in the minivan category and Ram Dakota in the mid-size pickup segment.

“Having five vehicles rank at or near the top of their segments is the result of a lot of hard work and long hours dedicated to updating our product line. Most automakers, including Chrysler Group, find it challenging to maintain quality levels when launching vehicles with a significant amount of new content. It’s a big accomplishment for our employees and supplier partners to achieve these initial quality results when so many of our 2011 model year launches coincided with the IQS survey period.”

-Doug Betts
Senior Vice President, Quality
Chrysler Group

2011 Dodge Durango RT

2011 Dodge Durango RT

J.D. Power and Associates surveyed owners of new 2011 model year vehicles that were registered between the months of November 2010 through February 2011. IQS measures new vehicle quality at 90 days of ownership.

In the past year, Chrysler Group has launched 16 new or significantly improved vehicles.

2011 Dodge Grand Caravan RT Man Van

2011 Dodge Grand Caravan RT Man Van

“We’ve made steady gains, improving reliability by 58 percent in the past four years, according to our internal warranty data,” Betts said. “We still have more work to do as we continue to improve the quality of all our products.”

As always, click on any of the pics in the post to see more photos of Chrysler Dodge Jeep Ram Vehicles. Thanks again for checking out Chrysler Catchall!

Chrysler Group LLC celebrated the extension of production, the addition of a second shift and an $850 million investment at an event yesterday at its Sterling Heights (Mich.) Assembly Plant. The celebration also marked the start of production of the all-new 2011 Chrysler 200 and Dodge Avenger.

“Today is a historic day for this facility. Not more than 18 months ago, it was slated to close at the end of this year,” said Sergio Marchionne, Chrysler Group LLC CEO. “Now, this plant will not only remain open beyond 2012 and retain jobs, but with the help of the State of Michigan and the City of Sterling Heights, we will make a significant investment in this facility to make it competitive with the best in the industry.

“And with the commitment, dedication and support of our UAW partners and employees, we will continue our product onslaught with the launch of the 2011 Chrysler 200 and Dodge Avenger, vehicles that we are confident will receive the proper recognition in the marketplace.”

So far the new Chrysler Dodge Jeep Ram Vehicles have received rave reviews from the likes of Four WheelerOff-Road Adventures, Road and Track, Car and Driver, and more. Chrysler Group LLC has listened to its critics and they like what they see! Keep the new vehicles coming!

Below are some photos of the Sterling Heights (Mich.) Assembly Plant. Click any of the images below to see more.

Chrysler Group LLC Sterling Heights Assembly Plant

Chrysler Group LLC Sterling Heights Assembly Plant

Chrysler Group LLC Sterling Heights Assembly Plant

Chrysler Group LLC Sterling Heights Assembly Plant

Chrysler Group LLC Celebrates Sterling Heights (Mich.) Assembly Plant Investment and Extension of Production

Chrysler Group LLC Celebrates Sterling Heights (Mich.) Assembly Plant Investment and Extension of Production

Chrysler Group LLC Sterling Heights Assembly Plant

Chrysler Group LLC Sterling Heights Assembly Plant

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