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From the Chrysler LLC Blog: The Fiat 500‘s already a bundle of fun, now you can shop for accessories, even another Fiat 500 using a new app for iPad called FIAT Source. Info on that, plus news of an award for Ram truck and a new ad campaign for Jeep® that features a model never before highlighted in a Jeep ad campaign. That’s all in this week’s Under the Pentastar.

2011 Jeep Grand Cherokee Overland Summit

2011 Jeep Grand Cherokee Overland Summit

As always, click on any of the photos in the post to see more images of Chrysler Dodge Jeep Ram Vehicles. Thanks again for checking out Chrysler Catchall!

  • New advertising campaign for the Jeep® Grand Cherokee’s begins today with print, broadcast and digital efforts
  • The 2011 Jeep Grand Cherokee has received 30 awards from prominent automotive journalist associations, print/on-line/television media outlets and industry organizations
  • 2011 Jeep Grand Cherokee delivers ultimate combination of real-world 4×4 capability, on-road refinement, fuel efficiency, premium craftsmanship, safety, technology and innovation

July 18, 2011 , Auburn Hills, Mich. – Since its introduction, the 2011 Jeep® Grand Cherokee has captured 30 awards from an array of opinion-leading publications, television and on-line media outlets, journalist associations and industry organizations making it the most awarded SUV ever. The Jeep brand is celebrating the vehicle’s award-worthy success by kicking off an all-new advertising campaign today that will feature, for the first time, the Jeep Grand Cherokee Overland Summit model. The 2011 Jeep Grand Cherokee continues to evolve and carve out a refined and unique place in the automotive marketplace, the numerous awards and claims are proof that this legendary icon only continues to improve.

“When the 2011 Jeep Grand Cherokee debuted, it made a tremendous impact not only in the full size SUV category but, within the automotive marketplace, its success has been broadly acknowledged. It is a vehicle that has proven the test of time and has continued to elevate its game to compete not only within its traditional SUV segment but beyond. The Jeep Grand Cherokee continues to deliver a unique blend of on-road refinement, superb craftsmanship, world-class design, improved fuel economy, innovative features, legendary real-world 4×4 capability and great value.”

-Mike Manley, President and CEO
Jeep Brand, Chrysler Group LLC

The advertising campaign begins with the return of the USA Today cover wrap – a full four-page advertisement that was an integral part of the launch of the vehicle one year ago. This year’s ad lauds the 2011 Jeep Grand Cherokee as “The Most Awarded SUV Ever.”

Television commercials highlight the awarded Jeep Grand Cherokee Overland Summit model with its leather interior testing that is better than the Lexus RX350, as well as the vehicle’s impressive 500-mile-per-tank driving range that delivers better highway fuel economy than the Honda Pilot EX – taking a new approach to celebrating this highly lauded vehicle.

Broadcast commercials include the following:

Jeep Grand Cherokee "Tee Time" Commercial

Jeep Grand Cherokee "Tee Time" Commercial

“Tee Time”

The 2011 Jeep Grand Cherokee maintains a best-in-class driving range of more than 500-miles per tank, enabling its drivers and passengers to travel from Pebble Beach to Los Angeles on a single tank. This humorous spot teases that even though your Jeep Grand Cherokee can make that long stretch without filling up, we’re not sure that can be said about its owner.

Jeep Grand Cherokee "Sandbox" Commercial

Jeep Grand Cherokee "Sandbox" Commercial

“Sandbox”

The luxurious interior of the 2011 Jeep Grand Cherokee has everything it needs to play in the same sandbox as other luxury SUVs. With the Selec-Terrain™ Vehicle Management System, other luxury SUVs do not have the true “capability” to play in our sandbox.

Jeep Grand Cherokee "Lower" Commercial

Jeep Grand Cherokee "Lower" Commercial

“Lower”

Thanks to the advanced technology found in the 2011 Jeep Grand Cherokee with the Quadra Lift™ Air Suspension System, you can clearly raise your standards while lowering fuel consumption.

Jeep Grand Cherokee "Luxury For All" Commercial

Jeep Grand Cherokee "Luxury For All" Commercial

“Luxury for All”

The luxurious interior of the Jeep Grand Cherokee for rear seat passengers is a story all of its own. The Jeep brand designed and crafted the vehicle with such attention to detail to ensure that luxury was something everyone would notice. As a result, the Jeep grand Cherokee Overland Summit model was named one of Wards’s “10 Best Interiors” this year.

The comprehensive campaign will complement the broadcast creative and speak to the luxurious interior of the Overland Summit and the 500-mile driving range of the new Pentastar V-6 engine. Media placement elements include network and cable television teamed with a full digital and social media strategy and CRM efforts. Creative efforts were developed by Global Hue, Southfield, Mich., the Jeep brand’s lead advertising agency.

To see more commercials and read about the 2011 Jeep Grand Cherokee, visit the Jeep brand website and Jeep brand Facebook page.

Sandbox

Jeep Grand Cherokee "Sandbox" Commercial

The all-new 2011 Jeep Grand Cherokee has captured the following awards:

  • 4×4 Australia Magazine: 4×4 of the Year
  • Auto123.com: Mid-size Utility of the Year
  • Auto Bild allrad: Best Imported 4×4 (between 40,000 and 60,000 Euros)
  • AutoPacific’s Vehicle Satisfaction Awards: Premium Mid-size SUV category
  • AutoWeek: Best of the Best 2011 Truck
  • Car and Driver: 2011 Editors’ Choice Awards/Mid-size SUVs
  • Car and Driver: Best Performer – Interior Sound Level
  • Car Middle East Magazine: Family Car of the Year
  • Consumers Digest: Best Buy
  • Decisive Media: Urban Wheel award – 2011 Urban Truck of the Year
  • Detroit News: Truck of the Year
  • Four Wheeler magazine: Four Wheeler of the Year
  • Insurance Institute for Highway Safety (IIHS): Top Safety Pick
  • Internet Truck of the Year (2011)
  • Kelley Blue Book: 2011 Top 10 Family Cars
  • Motoring 2011: 2011 SUV/SUV Over $40,000 award
  • Motorweek: Drivers’ Choice Award
  • msn.Autos: Safest Cars in America/Safest Sport Utility Vehicle
  • New England Motor Press Association: Official Winter Vehicle of New England
  • Northwest Automotive Press Association: Best SUV
  • Northwest Automotive Press Association: Best Off-road SUV
  • Playboy: Best SUV
  • Popular Mechanics: Automotive Excellence award – Off-road Ability
  • Ruedas ESPN: Best SUV
  • Rocky Mountain Automotive Press Association: Best SUV
  • Society of Plastics Engineers: Environmental Innovation award
  • Texas Auto Writers Association: SUV of Texas
  • Texas Auto Writers Association: Full-size SUV of Texas
  • Ward’s: 10 Best Interiors
  • Utah Rides: 2011 Truck/SUV of the Year
Jeep Grand Cherokee "Tee Time" Commercial

Jeep Grand Cherokee "Tee Time" Commercial

2011 Jeep Grand Cherokee

Nearly two decades ago, Jeep invented the premium SUV segment with the introduction of the Jeep Grand Cherokee. More than 4 million sales later, Jeep improves the formula and delivers the ultimate combination of Jeep 4×4 capability and on-road refinement with the all-new 2011 Jeep Grand Cherokee.

The all-new Jeep Grand Cherokee boasts premium on-road performance while maintaining the Jeep brand‘s legendary four-wheel-drive, torque-on-demand two-speed transfer case and towing capability. Capability features include a choice of three 4×4 systems, a new Jeep Selec-Terrain™ system and a new Jeep Quadra-Lift™ air suspension system. New front and rear independent suspension systems deliver premium on-road handling and comfort.

The 2011 Jeep Grand Cherokee delivers improved fuel economy (up to 23 mpg) and a driving range of more than 500 miles, courtesy of Chrysler Group’s all-new 3.6-liter Pentastar V-6 engine.

Jeep Grand Cherokee’s unique combination also includes a stunning new design, a world-class interior cabin, more than 45 safety and security features, and a variety of advanced technology features.

Jeep Grand Cherokee "Tee Time" Commercial

Jeep Grand Cherokee "Tee Time" Commercial

Jeep Brand

Built on 70 years of legendary heritage, Jeep is the authentic SUV with class-leading capability, craftsmanship and versatility for people who seek extraordinary journeys. The Jeep brand delivers an open invitation to live life to the fullest by offering a full line of vehicles that continue to provide owners with a sense of security to handle any journey with confidence.

The Jeep vehicle lineup consists of the Compass, Grand Cherokee, Liberty, Patriot, Wrangler and Wrangler Unlimited. To meet consumer demand around the world, all six Jeep models are sold outside North America – and all are available in right-hand drive versions and with gasoline and diesel powertrain options. Chrysler Group LLC sells and services vehicles in approximately 120 countries around the world.

As always, click on any of the images in the post to see more photos of Chrysler Dodge Jeep Ram Vehicles. Thanks again for checking out Chrysler Catchall!

2011 Jeep Grand Cherokee Overland Summit

2011 Jeep Grand Cherokee Overland Summit

May 19, 2011 , Auburn Hills, Mich. – The Chrysler brand today was named the “Top Popular Brand” in AutoPacific’s 15th annual Vehicle Satisfaction Awards. In addition, the new 2011 Chrysler Town & Country and the all-new 2011 Jeep® Grand Cherokee were named winners in the “Minivan” and “Premium Mid-size SUV” categories, respectively.

2011 Chrysler Town & Country

2011 Chrysler Town & Country

AutoPacific’s Vehicle Satisfaction Award is an industry benchmark for measuring how satisfied an owner is with his/her new vehicle. This study by the Southern California-based automotive research firm summarizes the results of over 68,000 new vehicle owners.

“Vehicles that score highest in the Vehicle Satisfaction Awards are delivering value and satisfaction across a wide range of attributes, performing well in 48 separate categories that objectively measure the ownership experience. The new Chrysler Town & Country and Jeep Grand Cherokee demonstrate that Chrysler’s new approach to product execution is resonating with buyers.”

George Peterson
President of AutoPacific

2011 Jeep Grand Cherokee Overland

2011 Jeep Grand Cherokee Overland

For 2011, every Chrysler brand vehicle is new or significantly refreshed, resulting in beautifully-crafted vehicles with new powertrains, upgraded suspensions and world-class interiors and an exhilarating driving experience.

Chrysler is honored the satisfaction experienced by our owners with their new Chrysler vehicle resulted in winning the ‘Top Popular Brand’ in AutoPacific’s Vehicle Satisfaction Awards. Chrysler is passionate about building vehicles that customers are proud to own, and this award, based on owner feedback, reinforces the 2011 Chrysler lineup does just that.”

Olivier Francois
CEO-Chrysler Brand

2011 Chrysler Town & Country

2011 Chrysler Town & Country

Accolades continue to mount for the Jeep brand’s premium SUV, as the 2011 Jeep Grand Cherokee receives the highest spot in vehicle satisfaction for the “Premium Mid-size SUV” category.

“The AutoPacific Vehicle Satisfaction Award is another important accolade for the all-new Jeep Grand Cherokee, and the 30th award the vehicle has captured. Few vehicles ever reach this level of recognition. At Jeep, we are delighted that consumers, as well as influential opinion leaders, are recognizing Grand Cherokee’s exceptional blend of on-road refinement, legendary real-world capability, craftsmanship, premium design, safety, efficiency and value.”

-Mike Manley
President and CEO – Jeep Brand, Chrysler Group LLC

Jeep Grand Cherokee Moparized for Moab

Jeep Grand Cherokee Moparized for Moab

As always, click any of the images in the post to see more photos of Chrysler Dodge Jeep Ram Vehicles. Thanks again for Checking out Chrysler Catchall!

April 15, 2011 7:43 AM Whew! It’s been a busy week at Chrysler Group….and our own Ed Garsten wraps it up for you Under the Pentastar:

Next-Gen Dodge Viper Testing

Next-Gen Dodge Viper Testing

In other Chrysler Group news, the long, cold and snowy winter presented a perfect environment for the ultimate American-built sports car and icon of the Dodge brand’s performance car lineup to prepare for its imminent return. Using a 2010 chassis as a test subject, SRT engineers expanded the development scope for the next generation Dodge Viper to include stability control tuning for the first time. The development comes just in time for the next “Super Car Olympics,” sure to take place late in 2012 when the all-new performance icon returns.
As always, click any of the images in the post to see more photos of Chrysler Dodge Jeep Ram Vehicles. Thanks again for checking out Chrysler Catchall!

It was a good week at Chrysler Dodge Jeep Ram Dealers and for Chrysler Group.  Ed Garsten wraps up company highlights in this week’s edition of Under the Pentastar:

And just for fun, we’re throwing in some pictures of Jeep Grand Cherokees, Liberty’s, Patriots, Wranglers and Compasses playing in the snow, because really, who doesn’t love to play in the fresh snow? As always, click on any of the images to see more. Thanks for checking out Chrysler Catchall!

2011 Jeep Grand Cherokee Overland Summit

2011 Jeep Grand Cherokee Overland Summit

2011 Jeep Wrangler

2011 Jeep Wrangler

2011 Jeep Compass

2011 Jeep Compass

2011 Jeep Liberty Jet

2011 Jeep Liberty Jet

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