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2011 Jeep Grand Cherokee 70th Anniversary Edition

2011 Jeep Grand Cherokee 70th Anniversary Edition

October 24, 2011 1:02 AM- Jeep® brand, the company that created the SUV segment — decades before anyone heard of the term — and its sibling Dodge, did a little Texas two-step around other SUV manufacturers this weekend during the annual Texas Auto Writers Association’s Texas Truck Rodeo.

The Detroit-built 2012 Jeep Grand Cherokee (above) defended its SUV of Texas honor.

Jeep Grand Cherokee has once again demonstrated its superior levels of performance, quality, interior craftsmanship, and reliability that make it an award-winning SUV,” said TAWA President Mike Herzing. “Grand Cherokee is clearly the SUV of Texas.”

Also for the second year in a row, Toledo, Ohio-made 2012 Jeep Wrangler Unlimited (below) was named the Mid-size SUV of Texas.

2012 Jeep Wrangler and Jeep Wrangler Unlimited

2012 Jeep Wrangler and Jeep Wrangler Unlimited

New for 2011 is the TAWA Luxury of SUV of Texas award, won by the 2012 Jeep Grand Cherokee Overland Summit.

Not to be out-done by its siblings, the 2012 Dodge Durango (below), built at the same Detroit plant as the Grand Cherokee, earned an award:

“The 2012 Dodge Durango made quite an impression at this year’s TAWA Truck Rodeo,” Herzing said. “With its spacious and refined interior, impressive driving dynamics, and class-leading towing capability, it’s only fitting that the Dodge Durango is named the 2012 Full-Size SUV of Texas.”

2011 Dodge Durango Crew

2011 Dodge Durango Crew

This weekend, 57 TAWA members were given two days of on- and off-road evaluation time with a variety of vehicles from major auto manufacturers. Consideration was given to everything from exterior styling and off-road capability, to the vehicles’ overall utility, value and fuel efficiency. At the end of the two-day evluation, TAWA members voted for their top choices in number Texas Truck Rodeo categories.

As always, click on any of the images in the post to see more photos of Chrysler Dodge Jeep Ram Vehicles. Thanks again for checking out Chrysler Catchall!

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“Under the Pentastar” is a quick video recap of significant events at Chrysler Group LLC over the past week. This week’s stories include: Top Safety Picks, Sterling Heights Assembly investment, Chrysler Group’s 2010 sustainability report and Jeep Grand Cherokee SRT8 building wrap.

  • New body shop adds more than one million square-feet to current footprint
  • Facility will build future products, beginning in 2013
  • Body shop to include state-of-the-art technology
  • Company’s total investment in U.S. facilities grows to nearly $3.5 billion since June 2009
Chrysler Group LLC Sterling Heights Assembly Plant

Chrysler Group LLC Sterling Heights Assembly Plant

October 18, 2011 , Auburn Hills, Mich. – Chrysler Group LLC announced today that it will invest $165 million to add a new one million square-foot body shop to its Sterling Heights (Mich.) Assembly Plant. This follows an announcement in December 2010 that the Company would invest nearly $850 million in a new paint shop for the plant and brings Chrysler Group’s total investment in its U.S. facilities to nearly $3.5 billion since June 2009.

“Today marks another milestone in the rags to riches story of the Sterling Heights Assembly Plant. A plant that was slated to close nearly two years ago will now be a state-of-the-art facility that will play an integral role in the success of this company by building the next generation of all-new vehicles.”

-Scott Garberding,
Senior Vice President and Head of Manufacturing
Chrysler Group LLC

Chrysler Group LLC Sterling Heights Assembly Plant

Chrysler Group LLC Sterling Heights Assembly Plant

The investment includes the construction of the new body shop as well as the installation of equipment and conveyors that will be some of the most advanced in the industry.

In December 2010, Chrysler Group announced that it would invest nearly $850 million in the construction of an all-new, state-of-the-art 425,000 square-foot paint shop. In addition, some of the $850 million will be invested in the local stamping facilities in Warren and Sterling Heights.

“Last year, Chrysler made the decision to continue operating the Sterling Heights Assembly Plant indefinitely, maintaining good manufacturing jobs in Michigan and securing the future for more than 1,200 employees. Today, the plant is thriving with 900 new employees and additional investment that recognizes the commitment and dedication of this highly skilled workforce toward building a successful Chrysler Group.”

-General Holiefield,
Vice President, UAW/Chrysler Department

Chrysler Group LLC Sterling Heights Assembly Plant

Chrysler Group LLC Sterling Heights Assembly Plant

Since June 2009, Chrysler Group has invested nearly $3.5 billion in its U.S. facilities and has made significant progress toward building a successful enterprise, including:

Chrysler Group LLC Sterling Heights Assembly Plant

Chrysler Group LLC Sterling Heights Assembly Plant

About the Sterling Heights Assembly Plant

The Sterling Heights Assembly Plant was built in 1953 as a jet engine plant and was operated by the Army as the Michigan Ordinance Missile Plant with Chrysler serving as contractor building Redstone and Jupiter missiles. It was converted to an automobile plant in 1980 by Volkswagen and purchased by Chrysler Corporation in 1983.

Production of Chrysler LeBaron GTS and Dodge Lancer began in September 1984. Dodge Shadow and Plymouth Sundance production began in 1985, and Dodge Daytona production began in 1991. Through the end of the 1991 model year, the facility had produced nearly 1.3 million vehicles. Production of the 2001 Dodge Stratus and Chrysler Sebring sedans began in the fall of 2000, followed by the Chrysler Sebring Convertible. The all-new 2007 Chrysler Sebring Sedan launched in August 2006, followed by the all-new 2008 Dodge Avenger and 2008 Chrysler Sebring Convertible. The new 2011 Chrysler 200, featured in the award-winning Super Bowl spot with Eminem, and Dodge Avenger began production in December 2010. The Chrysler 200 Convertible launched in February 2011.

About Chrysler Group LLC

Chrysler Group LLC, formed in 2009 from a global strategic alliance with Fiat S.p.A., produces Chrysler, Jeep®, Dodge, Ram, SRT, Fiat and Mopar vehicles and products. With the resources, technology and worldwide distribution network required to compete on a global scale, the alliance builds on Chrysler Group’s culture of innovation, first established by Walter P. Chrysler in 1925, and Fiat’s complementary technology that dates back to its founding in 1899.

Headquartered in Auburn Hills, Mich., Chrysler Group’s product lineup features some of the world’s most recognizable vehicles, including the Chrysler 300, Jeep Wrangler, Dodge Challenger and Ram 1500. Fiat contributes world-class technology, platforms and powertrains for small- and medium-size cars, allowing Chrysler Group to offer an expanded product line including environmentally friendly vehicles.

As always, click on any of the images in the post to see more photos of Chrysler Dodge Jeep Ram Vehicles. Thanks again for checking out Chrysler Catchall!

“Under the Pentastar” is a quick video recap of significant events at Chrysler Group LLC over the past week. Stories in this week’s edition include new incentives, Toledo Assembly Complex statement, back-to-school with the Fiat 500, Chrysler Canada Family Day and a glorious weekend for NASCAR’s Dodge Boys.

Thanks again for checking out Chrysler Catchall!

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