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Under The Pentastar

Under The Pentastar

“Under the Pentastar” is a weekly recap of some of the major stories at Chrysler Group LLC. This week’s edition has Dodge Dart‘s latest “New Rules” television commercials, Dodge‘s new Blacktop special edition packages, Chrysler Group and Ram Truck brand help out with Hurricane Sandy relief, and Brad Keselowski chases the NASCAR Sprint Cup.

As always, click on any of the images in the post to see more photos of Chrysler Jeep Dodge Ram Vehicles. Click here to Subscribe to feed.

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Under The Pentastar

Under The Pentastar

“Under the Pentastar” is a weekly recap of some of the major stories at Chrysler Group LLC. This week’s stories include: The launch of a new national advertising campaign for Ram 1500, a 15-story Ram wrap on Chrysler World Headquarters, and words of wisdom from Chrysler Group LLC Chairman and CEO Sergio Marchionne on the creative process and mentality that led to the two acclaimed TV commercials that ran in the NFL Championship games in 2011 and 2012.

As always, click on any of the images in the post to see more photos of Chrysler Jeep Dodge Ram Vehicles. Click here to Subscribe to feed.

Click on the buttons below to share socially. Thanks again for checking out Chrysler Catchall!

Under The Pentastar

Under The Pentastar

“Under the Pentastar” is a weekly recap of some of the major stories at Chrysler Group LLC. This week’s stories include an inventive look at Fiat’s “Immigration” to the “New World”; Dodge is victorious twice in Motorsports action; and the mile-high National Hot Rod Association (NHRA) Nationals are set to get under way in suburban Denver, Colo.

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Under The Pentastar

Under The Pentastar

“Under the Pentastar” is a weekly recap of some of the major stories at Chrysler Group LLC. This week’s stories include the “New Rules” Dodge Dart commercial, SRT Viper GTS-R returns to the track, Jeep® hosts a special basketball clinic and Chrysler Group LLC teams up with the Detroit Symphony Orchestra to celebrate its third anniversary.

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  • New spot, ‘Elegance,’ begins to air Thursday, November 17 on national broadcast and cable networks
  • Features all-new limited edition ‘2012 Fiat 500 by Gucci,’ arriving to FIAT Studios in Q1 2012

November 17, 2011 , Auburn Hills, Mich. – The FIAT brand is debuting its first commercial for the all-new 2012 Fiat 500 by Gucci featuring actress, entertainer, philanthropist and entrepreneur, Jennifer Lopez. Set to Lopez’s song “Until It Beats No More,” from her new album, “Love?”(Island Def Jam), the commercial will be shown on national and cable networks on Thursday, November 17th.

The commercial, titled “Elegance,” is voiced-over by Lopez and highlights the style, elegance and originality of Fiat 500 by Gucci limited edition, as Lopez drives through the streets of New York City. In true Gucci style, the commercial beautifully captures the elegance of the New York City skyline, while highlighting the precise and uniquely innovative Gucci details featured in the car.

“The 500 by Gucci is stylish and innovative; it’s effortless elegance for the urban driver. To bring this simple premise to life, FIAT has again turned to Jennifer Lopez, this time to help catapult the iconic vehicle into the fashion world. Lopez perfectly embodies the spirit of the Fiat 500 by Gucci, as she is living proof that effortless elegance can only be achieved through hard work.”

Olivier Francois
Head of FIAT Brand and Chief Marketing Officer
Chrysler Group LLC

FIAT 500 Elegance

FIAT 500 Elegance

The new commercial not only highlights the engineering and performance of the 2012 Fiat 500 by Gucci but also truly captures the stylish functionality of the limited edition vehicle. From the foreshadowing flash of the Gucci insignia on the rear bumper, to the red/green/red Gucci web stripe across the power-retractable cloth top and the interlocking “GG” on the shift knob, the ad tells the story of the model’s elegance, originality and performance seamlessly.

“The collaboration between FIAT and Gucci bring together two of Italy’s most respected brands. Inspired by FIAT’s rich heritage and design and customized by Gucci Creative Director Frida Giannini, the vehicle makes the perfect modern travel statement,” Francois said.

A 60-second and a 30-second version of ‘Elegance,’ can be viewed above or at the FIAT brand Facebook page and on the FIAT brand YouTube channel. The commercial was created in partnership with Doner of Detroit.

The 2012 Fiat 500 by Gucci models will be available exclusively at FIAT Studios nationwide in Q1 2012. The model starts at $23,500 (excludes destination, taxes, title and registration fees). For more information, visit http://www.fiatusa.com/gucci.com.

In September, the FIAT brand announced its collaboration with Lopez, which included placement of the 2012 Fiat 500 Cabrio in Lopez’s new music video, “Papi,” a 30-second trailer of the video and the first ever Fiat commercial featuring Lopez, both of which aired on local and national broadcast networks.

FIAT 500 Elegance

FIAT 500 Elegance

About Jennifer Lopez

Actress, entertainer, film, TV and producer, fashion designer, entrepreneur and humanitarian Jennifer Lopez has been called one of the most powerful and celebrated celebrities in entertainment.

She has sold over 55 million records worldwide and starred in multiple box office No. 1 films, including “Monster-In-Law” and “The Wedding Planner.” In 2001, “The Wedding Planner” was the nation’s top-grossing film, while her album, “J.Lo,” was No. 1 on the Billboard Top 200 Chart. The two simultaneous No. 1 honors made Lopez the first woman in history to have a No. 1 movie and album in the same week.

About the FIAT Brand

The FIAT brand stands for discovery through passionate self-expression. It encourages people to be in charge of their lives, live confidently and celebrate the smallest of things with infectious excitement. That philosophy is embodied by the North American introduction of the iconic Fiat 500 or Cinquecento – a small car that lives big. Italian at heart and rooted in a rich heritage, the 500 is synonymous with modern simple design blending form, function and a pride of ownership that is genuine.

Reminiscent of the original Cinquecento, the 2012 Fiat 500 and Fiat 500c (Cabrio) build on the vehicle’s global popularity. Since its initial launch in 2007, more than 500,000 Fiat 500 vehicles have been sold in more than 80 countries around the world. The model’s unquestionable popularity is the result of the Fiat 500’s great ability to deliver unmatched personalization options with advanced solutions in terms of quality, engine and passenger comfort. In addition to success on the sales front, the Fiat 500 has earned more than 60 international awards, including being named the 2008 European Car of the Year, 2009 World Car Design of the Year and Best New Engine of 2010 (FIAT MultiAir® Turbo).

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FIAT 500 Elegance

FIAT 500 Elegance

Red Wings Edition Ram 1500 Express

Red Wings Edition Ram 1500 Express

  • Ram named ‘Official Truck of the Red Wings’ for 2011-12 NHL season.
  • Red Wings forward Johan Franzen and goalie Jimmy Howard featured in campaign

November 15, 2011 , Auburn Hills, Mich. – Chrysler Group LLC’s Ram Truck brand, Great Lakes Business Center and Southeast Michigan Ram dealers have expanded their partnership with the Detroit Red Wings, one of America’s most successful professional sports franchises.

The business center and local Chrysler, Jeep®, Dodge and Ram dealers are enhancing their Red Wings partnership this year with new elements inside and outside the Joe Louis Arena. Ram has been named the “Official Truck of the Red Wings” and to celebrate, local Ram dealers are selling a limited number of special Red Wings Edition Ram trucks.

The trucks are based off the newly introduced Ram 1500 Express 4X4 Crew Cab model and include Red Wings logoed front-seat headrests, optional Red Wings embroidered leather seats, “Detroit Red Wings Edition” graphics on the tailgate and rear bed sides, and other features. Colors available are red, white, and black.

As another new element of the expanded partnership, Red Wings forward Johan Franzen is featured in television spots and billboards, and goalie Jimmy Howard is featured in a Ram mural inside the Wings’ home, Joe Louis Arena.

Jimmy Howard Mural

Jimmy Howard Mural

“The Red Wings and Ram share the same values of hard work, toughness, and the determination to win. It is this passion that the brand captures in new creative elements produced specifically for our partnership and built off of Ram’s successful Guts Glory campaign.”

John Plecha
Director of the Great Lakes Business Center

In the TV spot, “Ram vs. Mule,” the power and toughness of Franzen – nicknamed “Mule” – is compared to that of the Ram truck as both face off on center ice.

In the mural, a determined Howard is pictured under the Guts Glory headline wearing a special Ram branded goalie mask. The mural was painted live at Joe Louis Arena Nov. 9 – 12 by renowned hockey artist David Arriggo of Toronto. The one-of-a-kind hand-painted mask will be auctioned for charity later this year.

“As the Official Truck of the Red Wings, Ram understands the value of activation at every level of the sponsorship. We are proud of the relationship and appreciate the energy Ram brings to our team.”

Tom Wilson
Olympia Entertainment President

Ram vs. Mule

Ram vs. Mule TV Spot

Out-of-arena Campaign Elements

Television – 30-second spot
A 30-second Ram TV spot titled “Ram vs. Mule” opens at center ice of Joe Louis Arena with a Ram 1500 parked to the left of the center line and Franzen standing to the right. After an opening title that says Ram vs. Mule, the camera cuts back and forth between Franzen and the Ram truck as the voiceover describes common qualities they share such as Ram great on snow/ Mule great on ice, handles hostile road conditions/handles hostile road games, menacing grille/menacing grille and even a bit about how they both have serious contracts. It’s all a fun play on their names that ends with a beauty shot of the Ram 1500 and a voiceover and title that names the Ram 1500 as “The Official Truck of Hockeytown.”

Radio – 60-second spots
“Ode to Hockeytown” captures the sights and sounds inside Joe Louis Arena and why Ram is proud to be a part of Hockeytown. “Road Warrior” refers to the tenacity of Ram trucks and the Detroit Red Wings stating “whether you’re miles away from civilization or inches away from the glass, Ram trucks and the Red Wings make the road their home.” The ads are narrated by Sam Elliott, the voice of Ram.

The "Ram Meet Mule" Billboard

The "Ram Meet Mule" Billboard

Billboard –
Ram Meet Mule” proclaims Ram the Official Truck of the Detroit Red Wings with an image of Franzen standing on the ice in front of the Red Wings Ram Edition 1500.

Newspaper –
Ram: Official Truck of the Detroit Red Wings” print ads will run throughout December on the back sports pages of the Detroit Free Press, Detroit News, Oakland Press and Macomb Daily newspapers.

"Good Things Come in Eights" Arena Curtain

"Good Things Come in Eights" Arena Curtain

In-arena Campaign Elements

Additional expanded in-arena campaign elements include a second mural – with the headline “Good Things Come in Eights” promoting the 390 horsepower HEMI® V8 Red Wings Edition Ram and referencing the days when the Red Wings won the Stanley Cup championship in eight games – concourse curtains of the Ram truck grille, in-game virtual signage and in-ice Ram logos, exclusive Ram sponsorship of the popular “Score-O” intermission promotion and the “Stars of the Game” feature, and fan-engagement promotions throughout the season. There will also be a 30-second big screen video encouraging fan participation and involvement through intermission chants around “HEMI. POWERED. HOCKEY.”

The television, billboard and newspaper ads were created in partnership with Doner, Detroit. The radio spots, murals, program advertising, arena video and other in-arena elements were created in partnership with The Richards Group in Dallas.

Joe Louis Arena Curtain

Joe Louis Arena Curtain

About Ram Truck Brand

The Ram Truck brand continues to establish its own identity and clearly define its customer since its launch as the newest Chrysler Group LLC vehicle brand. Creating a stand-alone brand for Ram trucks has allowed the brand to concentrate on how core customers use their trucks and what new features they’d like to see. Whether focusing on a family that uses its half-ton truck day in and day out, a hard-working Ram Heavy Duty owner or a business that depends on its commercial vehicles every day, Ram has the truck market covered.

For 2011, the Ram Truck brand added the hardest-working Ram trucks — the Ram 3500, 4500 and 5500 Chassis Cab trucks — to its already award-winning truck lineup which includes the rugged and reliable Dakota, the Ram Cargo Van, Ram 1500 – the most-awarded Ram truck ever – and Ram 2500/3500 Heavy Duty pickups.

The 2011 Ram 1500 was named a Consumers Digest Best Buy and AUTOMOBILE Magazine All-Star. Ram 1500‘s smooth-riding suspension and 20 mpg, 390 hp HEMI V8 are just two of the reasons it beat the competition. Ram 1500 was also named the Truck of Texas by the Texas Auto Writers Association (TAWA).

Ram vs Mule TV Spot

Ram vs. Mule TV Spot

About Detroit Red Wings

The Detroit Red Wings hockey club, an Original Six member of the National Hockey League and 11-time Stanley Cup Champion, was purchased by Michael and Marian Ilitch in 1982. Other Ilitch companies in the food, sports and entertainment industries include: Little Caesars Pizza, Blue Line Foodservice Distribution, Ilitch Holdings, Inc., Olympia Entertainment, Olympia Development, Little Caesars Pizza Kits Fundraising Program, Champion Foods and Uptown Entertainment. Michael Ilitch owns the Detroit Tigers. Marian Ilitch owns the MotorCity Casino Hotel. For more information, visit www.DetroitRedWings.com.

As always, click on any of the images in the post to see more photos of Chrysler Dodge Jeep Ram Vehicles. Thanks again for checking out Chrysler Catchall!

2011 Dodge Journey “Search Engine for the Real World”

2011 Dodge Journey “Search Engine for the Real World”

September 9, 2011 , Auburn Hills, Mich. – A new advertising campaign for the 2012 Dodge Journey that encourages people to get out and explore the world instead of just reading about it, has an added twist: a chance to win one of three Journey vehicles left hidden across America.

Television and digital spots begin Sept. 9, positioning the Dodge Journey as the “Search Engine for the Real World,” the perfect vehicle for people looking for adventure, flexibility and affordability. The campaign takes viewers on a tour of some of America’s most picturesque landscapes while showcasing the Dodge Journey’s unrivaled versatility.

“The Dodge Journey is the ‘Swiss Army knife’ of vehicles. America’s most versatile crossover is also now the most affordable in its class, starting at $18,995 MSRP. Part compact car, due to its affordable pricing, part SUV with available all-wheel drive, and part van with available seven-passenger seating, the Journey offers best-in-class versatility, driving range and value, allowing Journey drivers to explore all that America has to offer.”

Reid Bigland
President and CEO – Dodge Brand, Chrysler Group LLC

The initial 30-second TV spot, “Search Engine,” shows a montage of three Dodge Journeys on various adventures across America – kayakers headed out for a trip, a group of friends on a road trip and a family ready to camp. The spot ends with the viewer being told the vehicle they’ve just seen headed somewhere beautiful is in fact still sitting in that final real world location waiting to be discovered. The first person to find the Dodge Journey, wins it.

In all, three vehicles are positioned in the continental United States waiting to be found, one each in the West, Midwest and East.

Subsequently, three additional TV spots – “West Coast” (debuting Sept. 10), “Midwest” (debuting Sept. 16) and “East” (debuting Sept. 23) – will each reveal details on where one of the Dodge Journey vehicles is headed and where it can be found. If viewers look close enough, in nearly every frame of each of these 30-second spots are clues to the Dodge Journey vehicle’s ultimate destination. The more consumers get to know about the Dodge Journey and its features, the more clues they’ll uncover about where one is waiting to be discovered.

2011 Dodge Journey “Search Engine for the Real World”

The campaign extends to Dodge’s YouTube Channel as consumers unlock clues from additional videos and watch a 24/7 live camera feed of the hidden Dodge Journey vehicles. The live feed will reveal additional clues and provide consumers a chance to watch along as a lucky person discovers each of the three Dodge Journeys.

The contest ends Sept. 27. (The “Search West” 2011 Dodge Journey has already been found. Check out the video below. The next Journey goes live on 9.16.11!

About Dodge Journey

Completely redesigned in 2011, the Dodge Journey is the only crossover in America to offer the choice of a four-cylinder or V-6 engine, five- or seven-passenger seating and front- or all-wheel drive. Journey also treats all of its passengers to premium soft-touch materials on the inside and an available 283 horsepower Pentastar V-6 with best-in-class driving range and up to 25 mpg highway. Add in segment-exclusive second-row in-floor storage bins and hidden storage within the front passenger seat and you have a vehicle that can take you anywhere as you explore all that America has to offer.

The Dodge Journey gets a new simplified model lineup for 2012 and adds an American Value Package with a starting U.S. MSRP of $18,995, which makes it the most affordable mid-size crossover in America and the most affordable seven-passenger vehicle in America with a starting U.S. MSRP of $19,990. With more than 40 safety and security features, the Journey has been an Insurance Institute for Highway Safety (IIHS) Top Safety Pick for three consecutive years. Journey also features the latest and greatest in vehicle connectivity and customization with the Uconnect® Touch 8.4 radio, which features an 8.4-inch touchscreen.

2011 Dodge Journey “Search Engine for the Real World”

2011 Dodge Journey “Search Engine for the Real World”

About Dodge

Dodge is a full line of cars, crossovers, minivans and SUVs that are sporty, functional and innovative. With nearly 100 years of heritage, the brand has a history of providing its customers excellent quality, innovation and value. Dodge is building on the momentum of introducing six all-new or significantly redesigned products, solidifying its message that Dodge offers an excellent value for American families looking for top performance in all the places that matter – from power off the line and handling in the corners to high-quality, dependable vehicles that deliver unmatched functionality and excellent fuel economy in everyday driving situations. In fact, Dodge now offers six vehicles that deliver 25 mpg on the highway, while retaining that distinctive Dodge innovation and style. With the all-new Dodge Durango and Dodge Charger and significantly revamped Grand Caravan, Journey, Avenger and Challenger, Dodge also now has one of the youngest dealer showrooms in the country with more new product coming.

2011 Dodge Journey “Search Engine for the Real World”

2011 Dodge Journey “Search Engine for the Real World”

Giveaway Rules

The contest is open to legal residents of the 50 United States and the District of Columbia, 18 years and older. No purchase is necessary. Participants must have a valid driver’s license and auto insurance prior to the Sept. 10 contest start date. Three 2012 Dodge Journey grand prizes, one per hidden location, will be awarded plus $7,000 each to help cover associated taxes. Contest ends 09/27/11. For official rules, details, and prize descriptions, visit Dodge’s YouTube Page.

Check out Dodge‘s video below for more details on how to play yourself. As always, click on any of the images in the post to see more photos of Chrysler Dodge Jeep Ram Vehicles. Thanks again for checking out Chrysler Catchall!

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