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Frame from “How to Change Cars Forever”, Dodge Dart's first commercial

Frame from “How to Change Cars Forever”, Dodge Dart’s first commercial

  • ‘How to Change Cars Forever’ 90-second spot debuts July 10 during Major League Baseball All-Star Game telecast on Fox network
  • Ad introduces ‘New Rules’ tagline
  • Brand continues to build momentum for Dodge Dart during summer months as vehicles arrive in showrooms across America
  • High-impact marketing launch begins in the fall
The 2012 SRT8 Family

The 2012 SRT8 Family

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Ram's Hispanic Advertising Campaign

Ram's Hispanic Advertising Campaign

  •  Most comprehensive campaign to date runs in 15 top Hispanic markets
  • ‘A Todo, Con Todo’ message captures consumer mindset and true essence of Ram – to everything, with everything
  • Bi-lingual Ram Truck owners provide real life testimonials
  • Ads created in Spanish and English available for media download at

September 29, 2011 , Auburn Hills, Mich. – The Ram Truck brand is connecting with the Hispanic community through a new advertising campaign focusing on the important values of hard work, dedication, and commitment to family and community. “A Todo, Con Todo” is the brand’s most comprehensive Hispanic campaign to date and is the first Ram brand Hispanic campaign to include television, radio, print, newspapers and digital media. It will run in the 15 top Hispanic markets and was produced in both Spanish and English languages.

“’A Todo, Con Todo’ captures the consumer mindset and true essence of Ram – to everything, with everything. Owning and using a Ram truck is a way of life for our Latino consumers. It is used equally as hard for work and play and, like the brand itself, there’s a deep sense of pride in getting the job done, better and smarter, thanks to an uncompromising toughness.”

-Fred Diaz, President and CEO
Ram Truck Brand and Chrysler de Mexico
Chrysler Group LLC

Ram's Hispanic Advertising Campaign

Ram's Hispanic Advertising Campaign

The campaign, which debuts Oct. 3, features the true stories of Arturo Barcelo and Ascension Banuelos, bi-lingual Ram truck owners from Texas who are successful in work and life. They speak honestly and unscripted about what values are important to them and how the Ram truck is an extension of their lives. Barcelo owns a home improvement construction company in Dallas and drives a Ram 1500. Banuelos owns a Ram 3500 and manages a horse training ranch in Jacksboro (Texas).

“Because Arturo and Ascension are actual Ram owners, they deliver genuine and authentic dialog emphasizing important Hispanic values such as dedication and respect. Artistically filming them in their real work environments emotionally connects with consumers while providing compelling benefits and features unique to Ram.”

-Olivier Francois
Chief Marketing Officer and Brand Marketing Communications
Chrysler Group LLC

Large pickup trucks are one of the top selling segments among Latinos and the Ram 1500 and Ram 2500 are among the best performing Chrysler Group nameplates with Hispanic consumers.

Ram's Hispanic Advertising Campaign

Ram's Hispanic Advertising Campaign

The campaign launches with a mix of brand- and product-focused 30-second TV spots, 60-second radio ads, and print ads. The ads will be placed on Hispanic television networks and stations, such as Telemundo and Univision; in national Hispanic magazines including Hispanic Business, ESPN La Revista and Automundo; and in Spanish language local newspapers and radio stations in 15 markets including Albuquerque, Miami, Phoenix, New York, Los Angeles, Denver and nine Texas communities. The ads will also run on in-language websites.

The Ram Truck brand’s ongoing commitment to the Latino market extends beyond the new advertising campaign. A Spanish-language brand website,, launched September 2 and Ram is partnering with Yahoo! En Espanol to launch a first-ever Mexican regional music channel later this year.

The campaign was created by the Dallas-based Richards/Lerma agency, the Hispanic marketing arm of the Ram brand’s agency-of-record, The Richards Group.

It was filmed in Texas.

Campaign ads are available for media download at

Ram's Hispanic Advertising Campaign

Ram's Hispanic Advertising Campaign

Television Spots – Ram Truck Light Duty

Work Horse – focuses on Arturo Barcelo at work and his commitment and mutual respect for his team. The spot also showcases the Ram truck’s durability, as illustrated by the suspension and dependability.

Well Done – emphasizes Barcelo’s hard work and focus on doing things right; his truck is a testimony to his ability to make the right choices and decisions for his business and team. His trust in Ram and the principles for hard work have helped be successful in his career.

Office –highlights the spacious, luxurious and refined interior of the Ram truck which gives Barcelo credibility with his clients.

Mileage (Spanish and English) – highlights the Ram 1500’s cost and fuel efficiency, saving Barcelo time and money that, in turn, make him more competitive for his clients.

Television Spots – Ram Truck Light Duty

Honesty (Spanish and English) – features the testimonial of Ascension Banuelos while showing the use of his Ram truck at work. The spot talks about how honesty and respect will open doors for any opportunity, values that parallel those of the Ram brand.

Radio and Print

Two radio spots and three print ads focus on various Ram truck features and product benefits including available 5.7-liter HEMI® V-8 engine, 20 miles per gallon fuel economy, class-exclusive multi-link suspension, elegant and spacious interior, and five-year, 100,000-mile powertrain limited warranty.

Ram's Hispanic Advertising Campaign

Ram's Hispanic Advertising Campaign

About the Ram Truck Brand

The Ram Truck brand continues to establish its own identity and clearly define its customer since its launch as a standalone vehicle brand. Creating a distinct brand for Ram trucks has allowed the brand to concentrate on how core customers use their trucks and what new features they’d like to see. Whether focusing on a family that uses its half-ton truck day in and day out, a hard-working Ram Heavy Duty owner or a business that depends on its commercial vehicles every day, Ram has the truck market covered.

The 2011 Ram 1500 was named a Consumers Digest Best Buy and AUTOMOBILE Magazine All-Star. Ram 1500‘s smooth-riding suspension and 20 mpg, 390 horsepower HEMI® V-8 are just two of the reasons it beat the competition. Ram 1500 also was named the Truck of Texas by the Texas Auto Writers Association in 2011.

The Ram Truck brand has the most innovative lineup of full-size trucks on the market. Ram Truck has emerged as a full-size truck leader by investing substantially in new products, infusing them with great looks, refined interiors, durable engines and features that further enhance their capabilities. Ram trucks now boast these segment exclusives:

  • Coil-spring rear suspension on Ram 1500 for best-in-class ride and handling
  • Available RamBox lockable and lighted bedside storage
  • In-floor storage on all Ram Crew Cabs
  • The largest cab in the market – Ram HD Mega Cab
  • Standard six-speed manual transmission on all diesel models

Truck customers, from half-ton to commercial, have a demanding range of needs and require their vehicles to provide high levels of capability. Ram trucks are designed to deliver a total package.

As always, click on any of the images in the post to see more photos of Chrysler Dodge Jeep Ram Vehicles. Thanks again for checking out Chrysler Catchall!

Search Engine West Winners Bruce and Matthew Armbrust

Search Engine West Winners Bruce and Matthew Armbrust

September 13, 2011 , Auburn Hills, Mich. – An adventurous outdoorsy father and son from Nevada proved that family teamwork and hiking trips pay off, as they were the first to find one of three 2012 Dodge Journey vehicles hidden across America in the Dodge brand’s “Search Engine for the Real World” giveaway.

Bruce Armbrust and his 9-year-old son, Matthew, of Gardnerville, Nev., worked together to track down the Dodge Journey in Hope Valley, Calif.

“With all its AWD and roominess, the Dodge Journey is the perfect vehicle for our family,” said Bruce Armbrust. “We love the great outdoors and taking road trips, which means the storage space in the Journey will be put to good use.”

Dodge launched the new television and digital advertising campaign Friday, Sept. 9, positioning the 2012 Dodge Journey as the “Search Engine for the Real World,” the perfect vehicle for people looking for adventure. The campaign encourages people to get out and explore the real world instead of just reading about it online and has an added twist: a chance to win one of three Dodge Journeys left hidden across America – one each in the West, Midwest and East.

As part of the campaign, TV spots show a Dodge Journey on trips across America and end with the viewer being told that the vehicle they’ve just seen headed somewhere beautiful is, in fact, still sitting in that real world location waiting to be discovered. The first person to find the Dodge Journey, wins it.

The contest now moves to the second location somewhere in the Midwest with a new television and digital spot debuting Sept. 17, followed by the East spot on Sept. 24* for the third location. If viewers look closely, each frame of these 30-second spots contain clues to the location of the hidden Dodge Journey vehicles. The contest ends Sept. 27.

The Armbrust family saw the first TV spot, “Search Engine,” Friday night while watching a college football game and recognized some of the scenery, in part due to the family’s interest in hiking, geocaching and taking road trips. They immediately went to Dodge’s YouTube Page to see the spot again and even headed out on the road that night for a first look. Saturday morning, they tuned into the Dodge YouTube channel again to see the “West” spot and view a 24/7 live camera feed streamed on the vehicle.

Clue videos, the live feed and participant’s comments in the social media stream about shadow and sun positions, ultimately helped narrow down the hunt. By Saturday morning, Bruce Armbrust set out with his son to explore the world wide world and discovered the vehicle 16 hours after they saw the first TV spot.

“The minute we saw the commercial, Matthew and I were determined to find and win the Journey,” added Armbrust. “We are proud to replace our other vehicle, which is on its last leg, with a brand new 2012 Dodge Journey.”

Nearly 52,000 people tuned into the live video stream on Saturday spending an average of 21-minutes on the site. Additionally, since the campaign’s launch, there have been nearly 250,000 comments on the YouTube/Dodge social media stream from people logging in via Facebook, Twitter and YouTube.

*Due to fan feedback, the launch dates of the next two Dodge Journey giveaways were moved from Friday to Saturday to allow more people to participate over the weekend.

2011 Dodge Journey

2011 Dodge Journey

About Dodge Journey

Completely redesigned in 2011, the Dodge Journey is the only crossover in America to offer the choice of a four-cylinder or V-6 engine, five- or seven-passenger seating and front- or all-wheel drive. Journey also treats all of its passengers to premium soft-touch materials on the inside and an available 283 horsepower Pentastar V-6 with best-in-class driving range and up to 25 mpg highway. Add in segment-exclusive second-row in-floor storage bins and hidden storage within the front passenger seat and you have a vehicle that can take you anywhere as you explore all that America has to offer.

The Dodge Journey gets a new simplified model lineup for 2012 and adds an American Value Package with a starting U.S. MSRP of $18,995, which makes it the most affordable mid-size crossover in America and the most affordable seven-passenger vehicle in America with a starting U.S. MSRP of $19,990. With more than 40 safety and security features, the Journey has been an Insurance Institute for Highway Safety (IIHS) Top Safety Pick for three consecutive years. Journey also features the latest and greatest in vehicle connectivity and customization with the Uconnect® Touch 8.4 radio, which features an 8.4-inch touchscreen.

Uconnect 8.4 in the 2011 Dodge Journey

Uconnect 8.4 in the 2011 Dodge Journey

About Dodge

Dodge is a full line of cars, crossovers, minivans and SUVs that are sporty, functional and innovative. With nearly 100 years of heritage, the brand has a history of providing its customers excellent quality, innovation and value. Dodge is building on the momentum of introducing six all-new or significantly redesigned products, solidifying its message that Dodge offers an excellent value for American families looking for top performance in all the places that matter – from power off the line and handling in the corners to high-quality, dependable vehicles that deliver unmatched functionality and excellent fuel economy in everyday driving situations. In fact, Dodge now offers six vehicles that deliver 25 mpg on the highway, while retaining that distinctive Dodge innovation and style. With the all-new Dodge Durango and Dodge Charger and significantly revamped Grand Caravan, Journey, Avenger and Challenger, Dodge also now has one of the youngest dealer showrooms in the country with more new product coming.

Giveaway Rules

The contest is open to legal residents of the 50 United States and the District of Columbia, 18 years and older. No purchase is necessary. Participants must have a valid driver’s license and auto insurance prior to the Sept. 10 contest start date. Three 2012 Dodge Journey grand prizes, one per hidden location, will be awarded plus $7,000 each to help cover associated taxes. Contest ends 09/27/11. For official rules, details, and prize descriptions, visit Dodge’s YouTube Page.

As always, click on any of the images in the post to see more photos of Chrysler Dodge Jeep Ram Vehicles. Thanks again for checking out Chrysler Catchall!

August 24th, 2011 | Ram Zone- It was 1989 when brothers Mark and Terry Drury got the crazy idea to start making their own turkey hunting videos. Quickly they were expanding into the realm of deer hunting, and not long after they were adapting to DVD and television. Soon they launched their popular TV shows Wildlife Obsession and Bow Madness on The Outdoor Channel.

This year as a proud sponsor, the Ram Truck brand is bringing support and faithful trucks to Wildlife Obsession and Bow Madness, so you can watch Mark and Terry put their Ram trucks on the line as they hunt their prey. We are excited to be a sponsor and see what the upcoming seasons bring. Follow the guys on Facebook and happy hunting!

2011 Ram Outdoorsman

2011 Ram Outdoorsman

As always, click on any of the images in the post to see more photos of Chrysler Dodge Jeep Ram Vehicles. Thanks again for checking out Chrysler Catchall!

It sure was a sparkling week for Chrysler Group…and our own Pete Misiak collects the accolades Under the Pentastar:

Thanks again for checking out Chrysler Catchall!

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