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Mopar Logo

Mopar Logo

  • The Mopar® ‘Top Eliminator’ program recognizes the most skilled Mopar enthusiasts and their modified Mopar vehicles
  • Fan voting for 10 finalists in ‘Top Eliminator’ online competition runs from Oct. 15–21
  • Mopar ‘Top Eliminator’ online winner to be announced Oct. 22

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2012 Dodge Challenger SRT8 392 and 2012 Dodge Charger SRT8

2012 Dodge Challenger SRT8 392 and 2012 Dodge Charger SRT8

July 3, 2012 , Auburn Hills, Mich. – Chrysler Group LLC’s Street and Racing Technology (SRT) brand is hitting the road with its second annual “SRT Tour” featuring the entire 2012 vehicle lineup–including the 2012 Chrysler 300 SRT8, Dodge Challenger SRT8 392, Dodge Charger SRT8 and Jeep Grand Cherokee SRT8–visiting more than 30 locations over the next three months.

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Jeep '€œPower by Design'

Jeep ‘€œPower by Design’

  • Jeep® brand to host online contest that enables consumers to customize and create a USA Basketball-themed 2012 Jeep Wrangler
  • Winner will see their personally customized 2012 Jeep Wrangler on display in Washington, D.C. at a Jeep – USA Basketball exhibition game
  • Grand prize winner will receive a trip to a USA Basketball exhibition game in Washington, D.C. as well as the vehicle they customized

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Chrysler Group LLC Launches New Commercial Vehicle Website and Contest for Small Businesses

Chrysler Group LLC Launches New Commercial Vehicle Website and Contest for Small Businesses

  • New Chrysler Commercial Vehicles website debuts for small businesses
  • Contest begins today; two grand prize winners get a Chrysler Group vehicle
  • New commercial blog debuts with small business content
  • New ‘Chrysler For Work’ social media platforms launch on YouTube and Twitter
  • Chrysler Group small business sales up 36 percent this year through April

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Kerry Boston finding the buried Yeti

Kerry Boston finding the buried Yeti

Kerry Boston from Spokane, Wash. is the grand prize winner of a 2012 Jeep Wrangler Arctic Edition

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  • Grand Prize winner will receive a 2012 Jeep® Wrangler Arctic edition
  • Six sweepstake contestants will attend the ‘2012 Winter X Games 16’ held January 26-29 in Aspen, Colo.
  • Participants can enter the ‘Jeep Arctic Yeti Dig’ sweepstakes via the Jeep Brand’s Facebook, Twitter or Blog sites
2012 Jeep Wrangler Unlimited Arctic

2012 Jeep Wrangler Unlimited Arctic

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2012 Chrysler 300 SRT8

2012 Chrysler 300 SRT8

Mike Driehorst- October 11, 2011 10:09 AM- White is the most popular color for new vehicles. That’s according to a story last week by The Detroit Bureau (quoting from a PPG survey), as well as current data on new Chrysler, Jeep®, Dodge, Ram and SRT 2011 and 2012 model year vehicle sales.

But the Chrysler Group‘s Communications Facebook Page and Chrysler Twitter communities have slightly different preferences for their new vehicle colors. We’ll give you those stats, but first let’s look at those doing the buying.

From The Detroit Bureau‘s car color story:

“At 21%, white not only rolled into the top spot but displaced the perennial favorite, silver, which slipped just a micron behind black….With white, black and silver all coming in at over 20%, the rest of the spectrum had to pick up the scraps.”

Dodge Challenger 392

Dodge Challenger 392

Our customers agree. According to sales data, their color preferences for 2011 and 2012 model year vehicles ranked:

  • Bright White Clear Coat
  • Brilliant Black Crystal Pearl Coat
  • Bright Silver Metallic Clear Coat
  • Black Clear Coat
  • Deep Cherry Red Crystal Pearl Coat

For this post, I didn’t gather numbers but you can see that, as in the national survey, white, black and silver are in a pretty close race for most popular color honors.

From the Chrysler Communications Facebook and Chrysler Twitter communities, we received more than 60 replies, with at least a few people offering up two answers to the question (first posted Wednesday): If you bought a new car/truck/SUV, etc., right now, what color would it be?

Three people said white.

2011 Dodge Durango R/T

2011 Dodge Durango R/T

However, echoing closely to national survey and our own customers, black came out on top with 16 votes. That was closely followed by red with 15. No other color was close: orange (including Mango Tango) tallied nine votes, green tallied seven votes and blue pulled in six supporters.*

Other favorites included gray, silver, yellow, tan/light brown and fuscia.

If you want to add your colored two cents, please leave a comment.

As always, click on any of the images in the post to see more photos of Chrysler Dodge Jeep Ram Vehicles. Thanks again for checking out Chrysler Catchall!

2011 Ram 1500 Tradesman

2011 Ram 1500 Tradesman

Search Engine West Winners Bruce and Matthew Armbrust

Search Engine West Winners Bruce and Matthew Armbrust

September 13, 2011 , Auburn Hills, Mich. – An adventurous outdoorsy father and son from Nevada proved that family teamwork and hiking trips pay off, as they were the first to find one of three 2012 Dodge Journey vehicles hidden across America in the Dodge brand’s “Search Engine for the Real World” giveaway.

Bruce Armbrust and his 9-year-old son, Matthew, of Gardnerville, Nev., worked together to track down the Dodge Journey in Hope Valley, Calif.

“With all its AWD and roominess, the Dodge Journey is the perfect vehicle for our family,” said Bruce Armbrust. “We love the great outdoors and taking road trips, which means the storage space in the Journey will be put to good use.”

Dodge launched the new television and digital advertising campaign Friday, Sept. 9, positioning the 2012 Dodge Journey as the “Search Engine for the Real World,” the perfect vehicle for people looking for adventure. The campaign encourages people to get out and explore the real world instead of just reading about it online and has an added twist: a chance to win one of three Dodge Journeys left hidden across America – one each in the West, Midwest and East.

As part of the campaign, TV spots show a Dodge Journey on trips across America and end with the viewer being told that the vehicle they’ve just seen headed somewhere beautiful is, in fact, still sitting in that real world location waiting to be discovered. The first person to find the Dodge Journey, wins it.

The contest now moves to the second location somewhere in the Midwest with a new television and digital spot debuting Sept. 17, followed by the East spot on Sept. 24* for the third location. If viewers look closely, each frame of these 30-second spots contain clues to the location of the hidden Dodge Journey vehicles. The contest ends Sept. 27.

The Armbrust family saw the first TV spot, “Search Engine,” Friday night while watching a college football game and recognized some of the scenery, in part due to the family’s interest in hiking, geocaching and taking road trips. They immediately went to Dodge’s YouTube Page to see the spot again and even headed out on the road that night for a first look. Saturday morning, they tuned into the Dodge YouTube channel again to see the “West” spot and view a 24/7 live camera feed streamed on the vehicle.

Clue videos, the live feed and participant’s comments in the social media stream about shadow and sun positions, ultimately helped narrow down the hunt. By Saturday morning, Bruce Armbrust set out with his son to explore the world wide world and discovered the vehicle 16 hours after they saw the first TV spot.

“The minute we saw the commercial, Matthew and I were determined to find and win the Journey,” added Armbrust. “We are proud to replace our other vehicle, which is on its last leg, with a brand new 2012 Dodge Journey.”

Nearly 52,000 people tuned into the live video stream on Saturday spending an average of 21-minutes on the site. Additionally, since the campaign’s launch, there have been nearly 250,000 comments on the YouTube/Dodge social media stream from people logging in via Facebook, Twitter and YouTube.

*Due to fan feedback, the launch dates of the next two Dodge Journey giveaways were moved from Friday to Saturday to allow more people to participate over the weekend.

2011 Dodge Journey

2011 Dodge Journey

About Dodge Journey

Completely redesigned in 2011, the Dodge Journey is the only crossover in America to offer the choice of a four-cylinder or V-6 engine, five- or seven-passenger seating and front- or all-wheel drive. Journey also treats all of its passengers to premium soft-touch materials on the inside and an available 283 horsepower Pentastar V-6 with best-in-class driving range and up to 25 mpg highway. Add in segment-exclusive second-row in-floor storage bins and hidden storage within the front passenger seat and you have a vehicle that can take you anywhere as you explore all that America has to offer.

The Dodge Journey gets a new simplified model lineup for 2012 and adds an American Value Package with a starting U.S. MSRP of $18,995, which makes it the most affordable mid-size crossover in America and the most affordable seven-passenger vehicle in America with a starting U.S. MSRP of $19,990. With more than 40 safety and security features, the Journey has been an Insurance Institute for Highway Safety (IIHS) Top Safety Pick for three consecutive years. Journey also features the latest and greatest in vehicle connectivity and customization with the Uconnect® Touch 8.4 radio, which features an 8.4-inch touchscreen.

Uconnect 8.4 in the 2011 Dodge Journey

Uconnect 8.4 in the 2011 Dodge Journey

About Dodge

Dodge is a full line of cars, crossovers, minivans and SUVs that are sporty, functional and innovative. With nearly 100 years of heritage, the brand has a history of providing its customers excellent quality, innovation and value. Dodge is building on the momentum of introducing six all-new or significantly redesigned products, solidifying its message that Dodge offers an excellent value for American families looking for top performance in all the places that matter – from power off the line and handling in the corners to high-quality, dependable vehicles that deliver unmatched functionality and excellent fuel economy in everyday driving situations. In fact, Dodge now offers six vehicles that deliver 25 mpg on the highway, while retaining that distinctive Dodge innovation and style. With the all-new Dodge Durango and Dodge Charger and significantly revamped Grand Caravan, Journey, Avenger and Challenger, Dodge also now has one of the youngest dealer showrooms in the country with more new product coming.

Giveaway Rules

The contest is open to legal residents of the 50 United States and the District of Columbia, 18 years and older. No purchase is necessary. Participants must have a valid driver’s license and auto insurance prior to the Sept. 10 contest start date. Three 2012 Dodge Journey grand prizes, one per hidden location, will be awarded plus $7,000 each to help cover associated taxes. Contest ends 09/27/11. For official rules, details, and prize descriptions, visit Dodge’s YouTube Page.

As always, click on any of the images in the post to see more photos of Chrysler Dodge Jeep Ram Vehicles. Thanks again for checking out Chrysler Catchall!

Sergio Marchionne, CEO of Chrysler Group LLC

Sergio Marchionne, CEO of Chrysler Group LLC

At Chrysler Group, CEO Sergio Marchionne  definitely influences those of us who work for him. But, apparently, we’re not alone.

Today, TIME Magazine named Sergio Marchionne among the 100 Most Influential people in the world. You can click to see the full ranking and information about each inluencer at TIME’s Website. You can see Marchionne’s information here.

“The TIME 100 is not a list of the most powerful people in the world, it’s not a list of the smartest people in the world, it’s a list of the most influential people in the world. They’re scientists, they’re thinkers, they’re philosophers, they’re leaders, they’re icons, they’re artists, they’re visionaries. People who are using their ideas, their visions, their actions to transform the world and have an effect on a multitude of people.”

Richard Stengel
TIME Managing Editor

Over on Twitter, you can catch TIME’s tweets about its 100 most influential list by following the #TIME100 hashtag.

As always, click on the photo above to see  photos of Chrysler Dodge Jeep Ram vehicles. Thanks again for checking out Chrysler Catchall!

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