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2012 Dodge Challenger SRT8 392 and 2012 Dodge Charger SRT8
July 3, 2012 , Auburn Hills, Mich. – Chrysler Group LLC’s Street and Racing Technology (SRT) brand is hitting the road with its second annual “SRT Tour” featuring the entire 2012 vehicle lineup–including the 2012 Chrysler 300 SRT8, Dodge Challenger SRT8 392, Dodge Charger SRT8 and Jeep Grand Cherokee SRT8–visiting more than 30 locations over the next three months.
Jeep ‘Power by Design’
- Jeep® brand to host online contest that enables consumers to customize and create a USA Basketball-themed 2012 Jeep Wrangler
- Winner will see their personally customized 2012 Jeep Wrangler on display in Washington, D.C. at a Jeep – USA Basketball exhibition game
- Grand prize winner will receive a trip to a USA Basketball exhibition game in Washington, D.C. as well as the vehicle they customized
Chrysler Group LLC Launches New Commercial Vehicle Website and Contest for Small Businesses
- New Chrysler Commercial Vehicles website debuts for small businesses
- Contest begins today; two grand prize winners get a Chrysler Group vehicle
- New commercial blog debuts with small business content
- New ‘Chrysler For Work’ social media platforms launch on YouTube and Twitter
- Chrysler Group small business sales up 36 percent this year through April
Kerry Boston finding the buried Yeti
Kerry Boston from Spokane, Wash. is the grand prize winner of a 2012 Jeep Wrangler Arctic Edition
- Grand Prize winner will receive a 2012 Jeep® Wrangler Arctic edition
- Six sweepstake contestants will attend the ‘2012 Winter X Games 16’ held January 26-29 in Aspen, Colo.
- Participants can enter the ‘Jeep Arctic Yeti Dig’ sweepstakes via the Jeep Brand’s Facebook, Twitter or Blog sites
2012 Jeep Wrangler Unlimited Arctic
2012 Chrysler 300 SRT8
Mike Driehorst- October 11, 2011 10:09 AM- White is the most popular color for new vehicles. That’s according to a story last week by The Detroit Bureau (quoting from a PPG survey), as well as current data on new Chrysler, Jeep®, Dodge, Ram and SRT 2011 and 2012 model year vehicle sales.
But the Chrysler Group‘s Communications Facebook Page and Chrysler Twitter communities have slightly different preferences for their new vehicle colors. We’ll give you those stats, but first let’s look at those doing the buying.
From The Detroit Bureau‘s car color story:
“At 21%, white not only rolled into the top spot but displaced the perennial favorite, silver, which slipped just a micron behind black….With white, black and silver all coming in at over 20%, the rest of the spectrum had to pick up the scraps.”
Dodge Challenger 392
Our customers agree. According to sales data, their color preferences for 2011 and 2012 model year vehicles ranked:
- Bright White Clear Coat
- Brilliant Black Crystal Pearl Coat
- Bright Silver Metallic Clear Coat
- Black Clear Coat
- Deep Cherry Red Crystal Pearl Coat
For this post, I didn’t gather numbers but you can see that, as in the national survey, white, black and silver are in a pretty close race for most popular color honors.
From the Chrysler Communications Facebook and Chrysler Twitter communities, we received more than 60 replies, with at least a few people offering up two answers to the question (first posted Wednesday): If you bought a new car/truck/SUV, etc., right now, what color would it be?
Three people said white.
2011 Dodge Durango R/T
However, echoing closely to national survey and our own customers, black came out on top with 16 votes. That was closely followed by red with 15. No other color was close: orange (including Mango Tango) tallied nine votes, green tallied seven votes and blue pulled in six supporters.*
Other favorites included gray, silver, yellow, tan/light brown and fuscia.
If you want to add your colored two cents, please leave a comment.
As always, click on any of the images in the post to see more photos of Chrysler Dodge Jeep Ram Vehicles. Thanks again for checking out Chrysler Catchall!
2011 Ram 1500 Tradesman
Search Engine West Winners Bruce and Matthew Armbrust
September 13, 2011 , Auburn Hills, Mich. – An adventurous outdoorsy father and son from Nevada proved that family teamwork and hiking trips pay off, as they were the first to find one of three 2012 Dodge Journey vehicles hidden across America in the Dodge brand’s “Search Engine for the Real World” giveaway.
Bruce Armbrust and his 9-year-old son, Matthew, of Gardnerville, Nev., worked together to track down the Dodge Journey in Hope Valley, Calif.
“With all its AWD and roominess, the Dodge Journey is the perfect vehicle for our family,” said Bruce Armbrust. “We love the great outdoors and taking road trips, which means the storage space in the Journey will be put to good use.”
Dodge launched the new television and digital advertising campaign Friday, Sept. 9, positioning the 2012 Dodge Journey as the “Search Engine for the Real World,” the perfect vehicle for people looking for adventure. The campaign encourages people to get out and explore the real world instead of just reading about it online and has an added twist: a chance to win one of three Dodge Journeys left hidden across America – one each in the West, Midwest and East.
As part of the campaign, TV spots show a Dodge Journey on trips across America and end with the viewer being told that the vehicle they’ve just seen headed somewhere beautiful is, in fact, still sitting in that real world location waiting to be discovered. The first person to find the Dodge Journey, wins it.
The contest now moves to the second location somewhere in the Midwest with a new television and digital spot debuting Sept. 17, followed by the East spot on Sept. 24* for the third location. If viewers look closely, each frame of these 30-second spots contain clues to the location of the hidden Dodge Journey vehicles. The contest ends Sept. 27.
The Armbrust family saw the first TV spot, “Search Engine,” Friday night while watching a college football game and recognized some of the scenery, in part due to the family’s interest in hiking, geocaching and taking road trips. They immediately went to Dodge’s YouTube Page to see the spot again and even headed out on the road that night for a first look. Saturday morning, they tuned into the Dodge YouTube channel again to see the “West” spot and view a 24/7 live camera feed streamed on the vehicle.
Clue videos, the live feed and participant’s comments in the social media stream about shadow and sun positions, ultimately helped narrow down the hunt. By Saturday morning, Bruce Armbrust set out with his son to explore the world wide world and discovered the vehicle 16 hours after they saw the first TV spot.
“The minute we saw the commercial, Matthew and I were determined to find and win the Journey,” added Armbrust. “We are proud to replace our other vehicle, which is on its last leg, with a brand new 2012 Dodge Journey.”
Nearly 52,000 people tuned into the live video stream on Saturday spending an average of 21-minutes on the site. Additionally, since the campaign’s launch, there have been nearly 250,000 comments on the YouTube/Dodge social media stream from people logging in via Facebook, Twitter and YouTube.
*Due to fan feedback, the launch dates of the next two Dodge Journey giveaways were moved from Friday to Saturday to allow more people to participate over the weekend.
2011 Dodge Journey
About Dodge Journey
Completely redesigned in 2011, the Dodge Journey is the only crossover in America to offer the choice of a four-cylinder or V-6 engine, five- or seven-passenger seating and front- or all-wheel drive. Journey also treats all of its passengers to premium soft-touch materials on the inside and an available 283 horsepower Pentastar V-6 with best-in-class driving range and up to 25 mpg highway. Add in segment-exclusive second-row in-floor storage bins and hidden storage within the front passenger seat and you have a vehicle that can take you anywhere as you explore all that America has to offer.
The Dodge Journey gets a new simplified model lineup for 2012 and adds an American Value Package with a starting U.S. MSRP of $18,995, which makes it the most affordable mid-size crossover in America and the most affordable seven-passenger vehicle in America with a starting U.S. MSRP of $19,990. With more than 40 safety and security features, the Journey has been an Insurance Institute for Highway Safety (IIHS) Top Safety Pick for three consecutive years. Journey also features the latest and greatest in vehicle connectivity and customization with the Uconnect® Touch 8.4 radio, which features an 8.4-inch touchscreen.
Uconnect 8.4 in the 2011 Dodge Journey
About Dodge
Dodge is a full line of cars, crossovers, minivans and SUVs that are sporty, functional and innovative. With nearly 100 years of heritage, the brand has a history of providing its customers excellent quality, innovation and value. Dodge is building on the momentum of introducing six all-new or significantly redesigned products, solidifying its message that Dodge offers an excellent value for American families looking for top performance in all the places that matter – from power off the line and handling in the corners to high-quality, dependable vehicles that deliver unmatched functionality and excellent fuel economy in everyday driving situations. In fact, Dodge now offers six vehicles that deliver 25 mpg on the highway, while retaining that distinctive Dodge innovation and style. With the all-new Dodge Durango and Dodge Charger and significantly revamped Grand Caravan, Journey, Avenger and Challenger, Dodge also now has one of the youngest dealer showrooms in the country with more new product coming.
Giveaway Rules
The contest is open to legal residents of the 50 United States and the District of Columbia, 18 years and older. No purchase is necessary. Participants must have a valid driver’s license and auto insurance prior to the Sept. 10 contest start date. Three 2012 Dodge Journey grand prizes, one per hidden location, will be awarded plus $7,000 each to help cover associated taxes. Contest ends 09/27/11. For official rules, details, and prize descriptions, visit Dodge’s YouTube Page.
As always, click on any of the images in the post to see more photos of Chrysler Dodge Jeep Ram Vehicles. Thanks again for checking out Chrysler Catchall!
Automotive Dealer Marketing Heavyweight TK Carsites brings us this incredibly large and informative infographic on the death and rebirth of the automotive industry in the last several years. It shows the effects that a recession and high gas prices have had on the habits of the automotive buying public, felt both in the new and pre-owned segments.
As you’ll see below, Chrysler had the second largest increase for new car sales for 2009-2010. They also saw an increase in US vehicle sales in 2010 for the first time since 2005. Many believe that the automotive industry has taken their hits and have viewed these setbacks as an opportunity for growth, and have since embraced new territory previously uncharted in the industry. The advance of Social Marketing, with a big push from companies like TK Carsites, have helped propel automakers and dealers into the until now unknown reaches of Dealership Facebook pages, Twitter accounts, and WordPress Blogs (Such as Chrysler Catchall.)
The automotive industry is (finally) doing what we as consumers have always hoped they would do, LISTEN TO US! The automakers and dealerships are communicating with customers on Twitter, actually engaging them and answering questions, as well as taking both positive and negative feedback. The lines of communication are now open and the industry is listening! For example, Jeep’s Facebook page reached a million “Likes” early this year. That’s a million people who get updates from Jeep in their personal feed, right there next to their drinkin’ buddy Jimmy and their cousin Bill. If that doesn’t stand up and make you listen, I don’t what will!
The Automotive Industry is on it’s way back, and it’s not showing any signs of slowing! Thanks again for checking out Chrysler Catchall!
Click the infographic below to see it full size!
The Death and Rebirth of the Automotive Industry
Sergio Marchionne, CEO of Chrysler Group LLC
At Chrysler Group, CEO Sergio Marchionne definitely influences those of us who work for him. But, apparently, we’re not alone.
Today, TIME Magazine named Sergio Marchionne among the 100 Most Influential people in the world. You can click to see the full ranking and information about each inluencer at TIME’s Website. You can see Marchionne’s information here.
“The TIME 100 is not a list of the most powerful people in the world, it’s not a list of the smartest people in the world, it’s a list of the most influential people in the world. They’re scientists, they’re thinkers, they’re philosophers, they’re leaders, they’re icons, they’re artists, they’re visionaries. People who are using their ideas, their visions, their actions to transform the world and have an effect on a multitude of people.”
–Richard Stengel
TIME Managing Editor
Over on Twitter, you can catch TIME’s tweets about its 100 most influential list by following the #TIME100 hashtag.
As always, click on the photo above to see photos of Chrysler Dodge Jeep Ram vehicles. Thanks again for checking out Chrysler Catchall!
