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2012 Jeep Wrangler and Jeep Wrangler Unlimited

2012 Jeep Wrangler and Jeep Wrangler Unlimited

From $18 grab handles to a $12,000 industry-first off-road Jeep® camper trailer, Mopar® will offer a loaded menu of accessories

  • Winch-capable steel bumper provides more clearance
  • Build-your-own steel half-door kit
  • Complete list of accessories at www.Mopar.com

October 3, 2011 , Auburn Hills, Mich. – After introducing industry-first camper trailers for Jeep® vehicles, Mopar® will now offer Jeep Wrangler owners more than 250 other ways to customize and personalize their ride.

Jeep Wrangler owners spend hundreds of dollars on Mopar accessories to further enhance the performance and appearance of their vehicle. Unlike other aftermarket offerings, all Mopar parts and accessories are quality-tested to meet the strict capability and durability requirements of Jeep.”

-Pietro Gorlier, President and CEO of Mopar
Chrysler Group’s service, parts and customer-care brand

Following are Mopar’s top 15 accessories for the new 2012 Jeep Wrangler:

2012 Mopar Jeep Wrangler Wheels

2012 Mopar Wheels

Wheels: Classic Five-hole and Classic Five-spoke wheels feature minimal off-set change to allow larger tires to be fitted without tire rub:

  • 17-inch x 8.5-inch Silver Classic Five-hole, MSRP $259, part number P5155977
  • 17-inch x 8.5-inch Black Classic 5 Five-hole, MSRP $259, part number P5155978
  • 17-inch x 8.5-inch Silver Classic Five-spoke, MSRP $259, part number P5155981
  • 17-inch x 8.5-inch Dark Argent Classic Five-spoke, MSRP $259, part number P5155982
2012 Mopar Winch-capable Steel Bumper

2012 Mopar Winch-capable Steel Bumper

Winch-capable Steel Bumper: This solid bumper provides more clearance than the stock plastic bumper and includes a mount for a winch. It features production tow hooks and is fully tested to work with Jeep Wrangler’s air bag. MSRP $612, part number 82211715ac. Mopar also offers a companion rear bumper with built-in tow eyes. MSRP $558, part number 82209744ad.

2012 Mopar Black-tube Side Steps

2012 Mopar Black-tube Side Steps

Black-tube Side Steps: Strong black-tube side steps, with a rubber step pad, are made of aluminum and mount using existing holes. MSRP $330, Part Number 82210561AD (two-door), and MSRP $398, part number 82210562AD (four-door).

2012 Mopar Spare Tire-mounted Bike Carrier

2012 Mopar Spare Tire-mounted Bike Carrier

Spare Tire-mounted Bike Carrier: Removable rack holds two bikes on the rear-mounted spare tire. MSRP $169, part number TSPME963.

2012 Mopar Uconnect® Web

2012 Mopar Uconnect® Web

Uconnect® Web: Each passenger my separately access the Web on the go. In-vehicle router receives 3G broadband Internet, allowing access to social media, trail maps, e-mail, online games, music and more. The system works with Wi-Fi-enabled devices. A subscription is required and sold separately. MSRP $399, part number 82211856AC.

2012 Mopar Half Door Kit

2012 Mopar Half Door Kit

Half-door Kit: Mopar now offers a kit to build steel half-doors on Jeep Wrangler. This kit contains all of the necessary parts to build a pair of steel half-doors ready for painting. Front doors, MSRP $1,100, part number 82212124; rear doors MSRP: $1,150, part number 82212123. Doors will need paint and trim kit, which are sold separately by color. Soft upper portion is available and sold separately.

2012 Mopar Seat Covers

2012 Mopar Seat Covers

Seat Covers: Tailored for a perfect fit, these covers protect original upholstery and don’t block seat controls. Covers are easily removable and washable. Front-seat covers should not be installed on seats with side air bags.

  • Front set, MSRP $280, part number 82212596
  • Rear bench (for two-door), MSRP $199, part number 82212595
  • Rear set (four-door), MSRP $249, part number 82212599
2012 Mopar Heavy-duty All-weather Floor Mats

2012 Mopar Heavy-duty All-weather Floor Mats

Heavy-duty All-weather Floor Mats: Black custom-fit rubber mats are molded and feature the Jeep logo. Deep grooves help prevent water, snow and mud from getting on to the carpet. MSRP $48, part number 82210164aC (two-door): MSRP $76, part number 82210166aC (four-door).

2012 Mopar Door-sill Guards

2012 Mopar Door-sill Guards

Door-sill Guards: Guards protect door sills from scratches and are made of brushed stainless steel or in a black-tread design. Both include the Jeep logo.

  • Two-door Stainless Steel, MSRP $76, part number 82210108
  • Two-door Black Tread Design, MSRP: $26, part number 82210104
  • Four-door Stainless Steel, MSRP: $121, part number 82210142
  • Four-door Black Tread Design, MSRP: $43, part number 82210106
2012 Mopar Trek Top

2012 Mopar Trek Top

Trek Top: This innovative top fits on a Jeep Wrangler without the use of top bows or hardware. The top conforms to the sport bar and is quick on and off. MSRP $450, part number B5680435 (two-door); MSRP $545, part number: B5680535 (four-door).

2012 Mopar Jeep Tent

2012 Mopar Jeep Tent

Jeep Tent: New tent features 10-feet -by -10-feet of floor space and an additional 6-foot-by-6-foot screen room. The tent connects to the vehicle by attaching around the rear door, creating space for sleeping. MSRP $355, part number 82212604.

2012 Mopar Cab Covers

2012 Mopar Cab Covers

Cab Covers: Covers are available in two materials: heat-reflective silver to minimize heat gained in a parked vehicle and black for all-purpose use.

  • Silver (two-door), MSRP $140, part number 82210322AB
  • Black (two-door), MSRP $149, part number 82210321
  • Silver (four-door), MSRP $145, part number 82210324ab
  • Black (four-door), MSRP: $155, part number 82210323

Security Locks: With production ignition key, secure hood and fuel cap.

  • Hood lock, MSRP $158, part number: 82210464ab
  • Fuel-cap lock, MSRP $75, part number: 68030940AA

Hood Lift: Gas-charged struts raise and hold the hood in the open position. No hood prop needed. MSRP $120, part number 82212798.

Spare-tire Covers: Mopar offers nearly 20 spare-tire covers for just about any Jeep vehicle. MSRP ranges from $54-$70.

New 2012 Jeep Wrangler

Jeep Wrangler the most capable and recognized vehicle in the world – becomes even more capable both on- and off-road for 2012, courtesy of an all-new, more fuel efficient and more powerful 3.6-liter V-6 engine, and a new five-speed automatic transmission – both of which it shares with the award-winning Jeep Grand Cherokee.

Chrysler Group’s 3.6-liter Pentastar V-6 engine winner of the prestigious Ward’s 10 Best Engines award – delivers 285 horsepower (209 kW) and 260 (353 N∙m) lb.-ft. of torque, while delivering up to 21 miles per gallon highway in the 2012 Jeep Wrangler. The improvement, when compared with the previous 3.8-liter V-6 engine, is 40 percent in horsepower and 10 percent in torque.

Additionally, for refined shifting and greater performance, Jeep Wrangler migrates from a four-speed to a new five-speed automatic transmission. The 2012 Jeep Wrangler also features the company’s first application of a manual transmission to the Pentastar V-6.

Jeep continues to refine the successful Wrangler formula by combining legendary, benchmark capability with an interior that delivers rich styling with significantly upgraded touch surfaces, occupant comfort and versatility, and a premium appearance courtesy of a body-color hard top for the popular Sahara and Rubicon models.

2012 Jeep Wrangler interior highlights include a recently redesigned instrument panel and storage areas with improved ergonomics and upgraded materials. A lockable console and upgraded door armrest areas boast comfortable touch points, while a redesigned center stack is easier to reach and operate. Heated and power mirrors are available, and drivers and passengers enjoy enhanced visibility courtesy of large rear windows.

Mopar-First Features

Mopar has introduced numerous industry-first features including:

  • Camper trailers: first to introduce off-road camper trailers
  • Vehicle-information smartphone apps: first to introduce smartphone vehicle-information applications, a new channel of communication with consumers
  • Electronic owner manuals: first to introduce traditional owner manuals in a DVD and brief user-guide format
  • Electronic Vehicle Tracking System (EVTS): first to introduce new vehicle tracking system that sends owner a text when vehicle is driven too fast or too far based on set parameters
  • 2011 Challenger Drag Pak: first to introduce a 500-plus cubic-inch V-10 drag-race package car
  • WiFi: first to offer customers the ability to make their vehicle a wireless hot spot
  • Brand-specific customer-care telephone lines: first to offer Sunday service hours to customers
  • WiTECH: first to support vehicle diagnosis and software updates leveraging off-the-shelf personal computers and a dedicated wireless tool network

About the Mopar Brand

Mopar is Chrysler Group LLC’s service, parts and customer-care brand.

Mopar distributes approximately 280,000 parts and accessories in more than 90 countries and is the source for all original-equipment parts for Chrysler, Jeep, Dodge and Ram vehicles. Mopar parts are unique in that they are engineered and tested with the same teams that create factory-authorized vehicle specifications for Chrysler, Jeep, Dodge and Ram vehicles – a direct connection that no other aftermarket parts company can provide. A complete list of Mopar accessories and performance parts is available at http://www.mopar.com.

More than 70 Years of Mopar

When Chrysler bought Dodge in 1928, the need for a dedicated parts manufacturer, supplier and distribution system to support the growing enterprise led to the formation of the Chrysler Motor Parts Corporation (CMPC) in 1929.

Mopar (a simple contraction of the words Motor and PARts) was trademarked for a line of antifreeze products in 1937. It also was widely used as a moniker for the CMPC. The Mopar brand made its mark in the 1960s—the muscle-car era. The Chrysler Corporation built race-ready Dodge and Plymouth “package cars” equipped with special high-performance parts. Mopar carried a line of “special parts” for super stock drag racers and developed its racing parts division called Mopar Performance Parts to enhance speed and handling for both road and racing use.

As always, click on any of the images in the post to see more photos of Chrysler Dodge Jeep Ram vehicles. Thanks again for checking out Chrysler Catchall!

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Ram's Hispanic Advertising Campaign

Ram's Hispanic Advertising Campaign

  •  Most comprehensive campaign to date runs in 15 top Hispanic markets
  • ‘A Todo, Con Todo’ message captures consumer mindset and true essence of Ram – to everything, with everything
  • Bi-lingual Ram Truck owners provide real life testimonials
  • Ads created in Spanish and English available for media download at www.media.chrysler.com.

September 29, 2011 , Auburn Hills, Mich. – The Ram Truck brand is connecting with the Hispanic community through a new advertising campaign focusing on the important values of hard work, dedication, and commitment to family and community. “A Todo, Con Todo” is the brand’s most comprehensive Hispanic campaign to date and is the first Ram brand Hispanic campaign to include television, radio, print, newspapers and digital media. It will run in the 15 top Hispanic markets and was produced in both Spanish and English languages.

“’A Todo, Con Todo’ captures the consumer mindset and true essence of Ram – to everything, with everything. Owning and using a Ram truck is a way of life for our Latino consumers. It is used equally as hard for work and play and, like the brand itself, there’s a deep sense of pride in getting the job done, better and smarter, thanks to an uncompromising toughness.”

-Fred Diaz, President and CEO
Ram Truck Brand and Chrysler de Mexico
Chrysler Group LLC

Ram's Hispanic Advertising Campaign

Ram's Hispanic Advertising Campaign

The campaign, which debuts Oct. 3, features the true stories of Arturo Barcelo and Ascension Banuelos, bi-lingual Ram truck owners from Texas who are successful in work and life. They speak honestly and unscripted about what values are important to them and how the Ram truck is an extension of their lives. Barcelo owns a home improvement construction company in Dallas and drives a Ram 1500. Banuelos owns a Ram 3500 and manages a horse training ranch in Jacksboro (Texas).

“Because Arturo and Ascension are actual Ram owners, they deliver genuine and authentic dialog emphasizing important Hispanic values such as dedication and respect. Artistically filming them in their real work environments emotionally connects with consumers while providing compelling benefits and features unique to Ram.”

-Olivier Francois
Chief Marketing Officer and Brand Marketing Communications
Chrysler Group LLC

Large pickup trucks are one of the top selling segments among Latinos and the Ram 1500 and Ram 2500 are among the best performing Chrysler Group nameplates with Hispanic consumers.

Ram's Hispanic Advertising Campaign

Ram's Hispanic Advertising Campaign

The campaign launches with a mix of brand- and product-focused 30-second TV spots, 60-second radio ads, and print ads. The ads will be placed on Hispanic television networks and stations, such as Telemundo and Univision; in national Hispanic magazines including Hispanic Business, ESPN La Revista and Automundo; and in Spanish language local newspapers and radio stations in 15 markets including Albuquerque, Miami, Phoenix, New York, Los Angeles, Denver and nine Texas communities. The ads will also run on in-language websites.

The Ram Truck brand’s ongoing commitment to the Latino market extends beyond the new advertising campaign. A Spanish-language brand website, http://es.ramtrucks.com, launched September 2 and Ram is partnering with Yahoo! En Espanol to launch a first-ever Mexican regional music channel later this year.

The campaign was created by the Dallas-based Richards/Lerma agency, the Hispanic marketing arm of the Ram brand’s agency-of-record, The Richards Group.

It was filmed in Texas.

Campaign ads are available for media download at http://www.media.chrysler.com.

Ram's Hispanic Advertising Campaign

Ram's Hispanic Advertising Campaign

Television Spots – Ram Truck Light Duty

Work Horse – focuses on Arturo Barcelo at work and his commitment and mutual respect for his team. The spot also showcases the Ram truck’s durability, as illustrated by the suspension and dependability.

Well Done – emphasizes Barcelo’s hard work and focus on doing things right; his truck is a testimony to his ability to make the right choices and decisions for his business and team. His trust in Ram and the principles for hard work have helped be successful in his career.

Office –highlights the spacious, luxurious and refined interior of the Ram truck which gives Barcelo credibility with his clients.

Mileage (Spanish and English) – highlights the Ram 1500’s cost and fuel efficiency, saving Barcelo time and money that, in turn, make him more competitive for his clients.

Television Spots – Ram Truck Light Duty

Honesty (Spanish and English) – features the testimonial of Ascension Banuelos while showing the use of his Ram truck at work. The spot talks about how honesty and respect will open doors for any opportunity, values that parallel those of the Ram brand.

Radio and Print

Two radio spots and three print ads focus on various Ram truck features and product benefits including available 5.7-liter HEMI® V-8 engine, 20 miles per gallon fuel economy, class-exclusive multi-link suspension, elegant and spacious interior, and five-year, 100,000-mile powertrain limited warranty.

Ram's Hispanic Advertising Campaign

Ram's Hispanic Advertising Campaign

About the Ram Truck Brand

The Ram Truck brand continues to establish its own identity and clearly define its customer since its launch as a standalone vehicle brand. Creating a distinct brand for Ram trucks has allowed the brand to concentrate on how core customers use their trucks and what new features they’d like to see. Whether focusing on a family that uses its half-ton truck day in and day out, a hard-working Ram Heavy Duty owner or a business that depends on its commercial vehicles every day, Ram has the truck market covered.

The 2011 Ram 1500 was named a Consumers Digest Best Buy and AUTOMOBILE Magazine All-Star. Ram 1500‘s smooth-riding suspension and 20 mpg, 390 horsepower HEMI® V-8 are just two of the reasons it beat the competition. Ram 1500 also was named the Truck of Texas by the Texas Auto Writers Association in 2011.

The Ram Truck brand has the most innovative lineup of full-size trucks on the market. Ram Truck has emerged as a full-size truck leader by investing substantially in new products, infusing them with great looks, refined interiors, durable engines and features that further enhance their capabilities. Ram trucks now boast these segment exclusives:

  • Coil-spring rear suspension on Ram 1500 for best-in-class ride and handling
  • Available RamBox lockable and lighted bedside storage
  • In-floor storage on all Ram Crew Cabs
  • The largest cab in the market – Ram HD Mega Cab
  • Standard six-speed manual transmission on all diesel models

Truck customers, from half-ton to commercial, have a demanding range of needs and require their vehicles to provide high levels of capability. Ram trucks are designed to deliver a total package.

As always, click on any of the images in the post to see more photos of Chrysler Dodge Jeep Ram Vehicles. Thanks again for checking out Chrysler Catchall!

Ram Trucks- "Guts and Glory"

Ram Trucks- "Guts and Glory"

August 9, 2011 , Auburn Hills, Mich. –

WHAT: Fred Diaz, President and CEO Ram Truck Brand and Chrysler de Mexico, Chrysler Group LLC, and Marissa Hunter, Head of Advertising – Ram Truck Brand, discuss the brand’s “Code of the West” advertising campaign and answer questions in a live web chat.

Ram Trucks- "Guts and Glory"

Ram Trucks- "Guts and Glory"

Participants will see a sneak preview of two new “Code of the West” spots set to debut in the fall.

Taking place in a Western-themed setting, the Ram Truck brand’s “Code of the West” national advertising campaign focuses on the proven capabilities and superiority of the entire product line and introduces the brand’s new tagline, “Guts. Glory. Ram.”

WHEN: Thursday, August 11 at 10 a.m. ET

HOW: In order to view the event, go to http://blog.chryslerllc.com/blog.do?p=entry&id=1502

Ram Trucks- "Guts and Glory"

Ram Trucks- "Guts and Glory"

As always, click on any of the photos in the post to see more images of Chrysler Dodge Jeep Ram Vehicles. You can also check out the other Ram Brand Guts and Glory Commercials below. Thanks again for checking out Chrysler Catchall!

April 29, 2011 , Auburn Hills, Mich. – Mopar®, Chrysler Group LLC’s service, parts and customer-care brand, today served up 12 gift ideas for mom and mom’s ride.

“From safety kits to our industry-first Electronic Vehicle Tracking System, we have something for every Mopar mother out there. In addition, we offer more than 100,000 parts and accessories for Chrysler, Jeep®, Dodge, and Ram vehicles at our Mopar eStore where customers may simply order from their computer and have items shipped to their doorstep.”

Tricia Hecker
Head of Mopar Marketing

Following are Mopar’s 12 gift ideas for Mother’s Day:

For Moms Looking for Safety and Security Features:

Roadside Safety Kit

Roadside Safety Kit

1. Roadside Safety Kit: A valuable asset for any roadside emergency. Kit includes safety flashlight, fleece blanket, six-gauge jumper cables, safety triangle, flat and Phillips screwdrivers, pliers, two bungee cords and gloves. (Part No. 82211983, MSRP: $103.00)

Mopar Electronic Vehicle Tracking System (EVTS)

Mopar Electronic Vehicle Tracking System (EVTS)

2. Mopar Electronic Vehicle Tracking System (EVTS): Time is of the essence when it comes to stolen-vehicle recovery. Mopar’s Electronic Vehicle Tracking System (EVTS) works 24/7 with nationwide coverage to keep track of your vehicle. This GPS-enabled real-time tracking system includes a $1,000 Theft Protection Warranty and is transferable. Optional upgrade plans provide Emergency Service Dispatch and OnCallTM on-board panic button. Features such as setting speed and distance parameters with text alerts, unlimited online tracking, and full concierge service are also offered. (MSRP: $459, Part No. 82212457)

For Moms on the Go:

Mopar Portable Navigation System

Mopar Portable Navigation System

3. Mopar Portable Navigation System: This Garmin nüvi® 3760T is an ultra-thin navigator with üRoute™ technology with trafficTrends™ and myTrends.™ Automatic self-learning, with arrival-time estimate. Features on the multi-touch dual-orientation 4.3-inch wide-screen glass display include lane assist with junction view, Bluetooth® wireless, FM lifetime traffic, pre-loaded street maps for North America, spoken street names, Where am I?, photo navigation, ecoRoute,™ pedestrian navigation options, and hands-free calling capabilities. (Part No. 82212492, MSRP: $399.00)

Uconnect WEB

Uconnect WEB

4. Uconnect™ WEB: Uconnect Web’s in-car router receives 3G broadband Internet, allowing passengers to surf the Web, social-network, look up directions, check e-mail, play online games, or download music. Works with any Wi-Fi-enabled device. No cell cards or software required. Subscription required; sold separately. (Part No. 82211856AB, MSRP: $499.00)

DVD Rear-Seat Video Headphones

DVD Rear-Seat Video Headphones

5. DVD Rear-Seat Video Headphones: Wireless headphones available for various DVD systems in a variety of makes and models. (Part numbers vary, MSRP: $69.00 – $149.00)

Slush Mats

Slush Mats

6. Slush Mats: Heavy-duty mats feature deep grooves that help prevent water, snow, and mud from spilling onto the floor. Available in a variety of vehicle interior colors. (Part numbers vary, MSRP: $43.00 – $162.00)

Sport Utility Bars

Sport Utility Bars

7. Sport Utility Bars: These heavy-duty bars increase a vehicle’s cargo capacity and accommodates all of Mopar’s sports and cargo carriers. (Part numbers vary, MSRP: $210 – $403)

Roof Box Cargo Carrier

Roof Box Cargo Carrier

8. Roof Box Cargo Carrier: Keeps cargo dry and secure. Tough, locking thermoplastic carrier features quarter turn installation and gas-cylinder opening system. Attaches to Sport Utility Bars. (Part umbers vary, MSRP: $516-532)

For Mom’s Looking for Luxury:

Katzkin Leather Interiors

Katzkin Leather Interiors

9. Katzkin Leather Interiors: Katzkin offers premium leather-trimmed packages with embroideries, piping, two-tones, suede and much more in many different colors. Ask your Chrysler, Dodge, Jeep or Ram dealership for more information.

Premium Carpet Floor Mats

Premium Carpet Floor Mats

10. Premium Carpet Floor Mats: Plush carpet mats feature rubber-nibbed backing with driver-side retention to help keep them in place. Available in a variety of interior colors with a variety of vehicle or brand logos. (Part numbers vary, MSRP: $35.00 – $118.00)

Kicker® Premium Audio Systems

Kicker® Premium Audio Systems

11. Kicker® Premium Audio Systems: Speakers, subwoofers and amplifiers are designed specifically for each vehicle, maximizing the sound experience. KICKER parts install easily; just bolt and plug them in. No cutting or soldering required. See your Chrysler, Dodge, Jeep or Ram dealership for more information.

Chrome Door Sill Guards

Chrome Door Sill Guards

12. Chrome Door Sill Guards: Add a touch of stainless steel style while protecting a vehicle’s interior door sills from scratches. Chrome Door Sill Guards are available in both non-illuminated and illuminated for a variety of vehicles with a variety of logos. (Part numbers vary, MSRP: $25.00 – $454.00)

As always, click on any of the photos in the post to see more photos of Chrysler Dodge Jeep Ram Vehicles. Thanks again for checking out Chrysler Catchall!

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