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2012 Jeep Wrangler Unlimited Freedom Edition

2012 Jeep Wrangler Unlimited Freedom Edition

  • New Jeep Wrangler Freedom edition harkens back to Jeep brand’s military roots
  • Red, White and Blue Jeep Wrangler Freedom edition now available in Jeep showrooms
  • All 2012 Jeep Wrangler models powered by 3.6-liter V-6 engine producing 285 horsepower, with fuel economy up to 21 mpg
  • $250 from each Jeep Wrangler Freedom edition sold to be donated to military charities
  • Chrysler Group LLC offers a $500 cash allowance to eligible consumers through its ‘Military Bonus Consumer Cash’ program
  • Jeep Wrangler sales up 34 percent in 2012 with all-time record in May
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2012 Chrysler 300 SRT8

2012 Chrysler 300 SRT8

Mike Driehorst- October 11, 2011 10:09 AM- White is the most popular color for new vehicles. That’s according to a story last week by The Detroit Bureau (quoting from a PPG survey), as well as current data on new Chrysler, Jeep®, Dodge, Ram and SRT 2011 and 2012 model year vehicle sales.

But the Chrysler Group‘s Communications Facebook Page and Chrysler Twitter communities have slightly different preferences for their new vehicle colors. We’ll give you those stats, but first let’s look at those doing the buying.

From The Detroit Bureau‘s car color story:

“At 21%, white not only rolled into the top spot but displaced the perennial favorite, silver, which slipped just a micron behind black….With white, black and silver all coming in at over 20%, the rest of the spectrum had to pick up the scraps.”

Dodge Challenger 392

Dodge Challenger 392

Our customers agree. According to sales data, their color preferences for 2011 and 2012 model year vehicles ranked:

  • Bright White Clear Coat
  • Brilliant Black Crystal Pearl Coat
  • Bright Silver Metallic Clear Coat
  • Black Clear Coat
  • Deep Cherry Red Crystal Pearl Coat

For this post, I didn’t gather numbers but you can see that, as in the national survey, white, black and silver are in a pretty close race for most popular color honors.

From the Chrysler Communications Facebook and Chrysler Twitter communities, we received more than 60 replies, with at least a few people offering up two answers to the question (first posted Wednesday): If you bought a new car/truck/SUV, etc., right now, what color would it be?

Three people said white.

2011 Dodge Durango R/T

2011 Dodge Durango R/T

However, echoing closely to national survey and our own customers, black came out on top with 16 votes. That was closely followed by red with 15. No other color was close: orange (including Mango Tango) tallied nine votes, green tallied seven votes and blue pulled in six supporters.*

Other favorites included gray, silver, yellow, tan/light brown and fuscia.

If you want to add your colored two cents, please leave a comment.

As always, click on any of the images in the post to see more photos of Chrysler Dodge Jeep Ram Vehicles. Thanks again for checking out Chrysler Catchall!

2011 Ram 1500 Tradesman

2011 Ram 1500 Tradesman

Lenny Kravitz and the 2011 Jeep Wrangler

Lenny Kravitz and the 2011 Jeep Wrangler

May 13, 2011 , Auburn Hills, Mich. – The Jeep® brand today announced that four-time Grammy award winning artist, Lenny Kravitz, will be featured in a national broadcast advertising campaign for the 2011 Jeep Wrangler which will include a new track, “Rock Star City Life,” from his highly anticipated ninth studio album, “Black and White America.”

2011 Jeep Wrangler Call of Duty® Black Ops Edition

2011 Jeep Wrangler Call of Duty® Black Ops Edition

“The Jeep brand is pleased to feature Lenny Kravitz and his music in the advertising campaign for the 2011 Jeep Wrangler. Not only is Kravitz an outstanding singer, songwriter and performer, he is a long-time Jeep owner and fan of the brand. Kravitz shares and understands the core values of the Jeep brand that include an authentic style, a no holds barred-adventurous approach to life, as well as mastering the ability to withstand the test of time.”

-Mike Manley

Jeep Brand President
and CEO, Chrysler Group LLC

2011 Jeep Wrangler

2011 Jeep Wrangler

The 2011 Jeep Wrangler campaign will launch with two new broadcast commercials, “Extraordinary Adventure Swamp” and “Swamp Thing” on May 12. Both commercials will debut “Rock Star City Life,” a track from Kravitz’s upcoming album, “Black and White America.” In “Extraordinary Adventure” viewers will watch Kravitz as his journey unfolds, showcasing the unique capability of the vehicle and illustrating that adventure is never ordinary in a Jeep Wrangler.

“In my experience this is the perfect partnership for me,” said Lenny Kravitz. “The Jeep Wrangler is a rugged classic. I’ve been driving the same one for 16 years and I refuse to get rid of it – If it ain’t broke, don’t fix it.”

2011 Jeep Wrangler Interior

2011 Jeep Wrangler Interior

Additional commercials for the 2011 Jeep Wrangler will also debut exclusively on the Jeep brand’s social media outlets throughout June.

The Wrangler campaign was created in partnership with Global Hue, Southfield, Mich. and is scheduled to debut May 12. Global Hue is the Lead Agency of Record for the Jeep brand. Their most recent work includes the advertising campaign, “Bloodline,” for the 2011 Jeep Compass. Bloodline featured the off-spring of legendary and famous parents who carved their own path which aligned with the creative platform for the 2011 Jeep Compass.

You can check out the “Adventure Swamp” Commercial for the 2011 Jeep Wrangler starring Lenny Kravitz below. As always, click any of the images in the post to see more photos of Chrysler Dodge Jeep Ram Vehicles! Thanks again for checking out Chrysler Catchall!

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