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Chrysler Group LLC Launches New Commercial Vehicle Website and Contest for Small Businesses

Chrysler Group LLC Launches New Commercial Vehicle Website and Contest for Small Businesses

  • New Chrysler Commercial Vehicles website debuts for small businesses
  • Contest begins today; two grand prize winners get a Chrysler Group vehicle
  • New commercial blog debuts with small business content
  • New ‘Chrysler For Work’ social media platforms launch on YouTube and Twitter
  • Chrysler Group small business sales up 36 percent this year through April

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Baja2011: Kent Kroeker and Alan Roach

Baja2011: Kent Kroeker and Alan Roach

November 23, 2011 , Auburn Hills, Mich. – Just two-and-a-half weeks after Mopar® introduced the new 800 horsepower V-10 Competition Race Engine for drag racing at the 2011 Specialty Equipment Market Association (SEMA) show in Las Vegas, the off-road racing derivative of the crate engine made its debut in the 44th Tecate SCORE Baja 1000, Nov. 18–19, powering Kent Kroeker and Alan Roach to the Class 8 win in the famed event.

Kroeker, owner of Kroeker Off-Road Engineering (KORE), shared the driving duties of the Ram 1500 with the Mopar V-10 Competition Off-Road Race Engine under the hood, with Roach, who hails from Escondido, Calif. The pair covered the distance of nearly 700 miles through the rugged desert of Mexico’s Baja California Peninsula in just over 20 hours to record the Class 8 victory. Kroeker began the race and drove through the San Felipe loop, with Roach then taking the wheel for the remainder of the distance.

“What an amazing debut for the Mopar V-10 Competition Off-Road Race Engine to win at Baja. Our off-road engineers have been working very hard on this engine and it certainly passed its first test with flying colors.”

Pietro Gorlier
President and CEO of Mopar

The 2011 Tecate SCORE Baja 1000 drew a total of 278 starters from 34 states and 16 different countries, in more than 30 different classes. The Class 8 division that Kroeker and Roach competed in with the Mopar V-10 Competition Off-Road Race Engine is comprised of full-size, two-wheel drive trucks.

“Winning the Baja 1000 means laser-focused excellence that can’t be demonstrated any other way. The performance of the new Mopar V-10 was superb. We were the only vehicle in the Baja 1000 using Mopar power. Mopar engineers sculpted its characteristics around my description of what is needed to win in long-distance desert racing.”

Kent Kroeker

Kroeker and his team put the Ram 1500 for Baja together in six weeks, as both the truck and the Mopar V-10 Competition Off-Road Race Engine made their competitive debut at what is considered the most grueling event in off-road racing.

Kroeker and KORE were instrumental in the development and creation of the Mopar Ram Runner, which was introduced at the 2010 Moab Jeep® Safari. The Mopar Ram Runner served as the Official Pace Truck of the Traxxas TORC (The Off-Road Championship) Series this season, where Mopar-powered Ram Truck drivers dominated, winning 27 total races and claiming the championship in all three PRO classes. With the debut of the Mopar V-10 Competition Off-Road Race Engine, the evolution of the Mopar off-road racing program continues.

The 800 horsepower Mopar V-10 Competition Off-Road Race Engine is hand assembled to exacting standards by race engine builders and features an aluminum block with aluminum cylinder heads. The Mopar V-10 Competition Engine is designed for the rigors of off-road racing and pulls 695 lb. ft. of torque with an operating range of up to 7,000 rpm. The race-calibrated engine includes a forged steel crankshaft with forged steel connecting rods and forged aluminum pistons with a compression ratio of 12.5:1. All rotating components have been balanced for maximum performance.

Mopar-First Features

Mopar has introduced numerous industry-first features including:

  • Camper trailers: first to introduce off-road camper trailers
  • Vehicle-information apps: first to introduce smartphone vehicle-information applications, a new channel of communication with consumers
  • Electronic owner manuals: first to introduce traditional owner manuals in a DVD and brief user-guide format
  • Electronic Vehicle Tracking System (EVTS): first to market with a new interactive vehicle tracking device that sends owner a text when vehicle is driven too fast or too far based on pre-set parameters
  • 2011 Mopar Challenger Drag Pak: first to introduce a 500-plus cubic-inch V-10 drag-race package car
  • Wi-Fi: first to offer customers the ability to make their vehicle a wireless hot spot
  • WiTECH: first to support vehicle diagnosis and software updates leveraging off-the-shelf personal computers and a dedicated wireless tool network

About the Mopar Brand

Mopar is Chrysler Group LLC’s service, parts and customer-care brand.

Mopar distributes approximately 280,000 parts and accessories in more than 90 countries and is the source for all original-equipment parts for Chrysler, Jeep®, Dodge and Ram vehicles. Mopar parts are unique in that they are engineered with the same teams that create factory-authorized vehicle specifications for Chrysler, Jeep, Dodge and Ram vehicles — a direct connection that no other aftermarket parts company can provide. A complete list of Mopar accessories and performance parts is available at http://www.mopar.com.

More than 70 Years of Mopar

When Chrysler bought Dodge in 1928, the need for a dedicated parts manufacturer, supplier and distribution system to support the growing enterprise led to the formation of the Chrysler Motor Parts Corporation (CMPC) in 1929.

Mopar (a simple contraction of the words MOtor and PARts) was trademarked for a line of antifreeze products in 1937. It also was widely used as a moniker for the CMPC. The Mopar brand made its mark in the 1960s — the muscle-car era. The Chrysler Corporation built race-ready Dodge and Plymouth “package cars” equipped with special high-performance parts. Mopar carried a line of “special parts” for super-stock drag racers and developed its racing parts division called Mopar Performance Parts to enhance speed and handling for both road and racing use.

As always click on any of the images in the post to see more photos of Chrysler Dodge Jeep Ram Vehicles. Thanks again for checking out Chrysler Catchall!

Chrysler's Premiere Event

Chrysler's Premiere Event

Chrysler released the details on the Chrysler Group “Premiere Event” yesterday in a news release on their media site.  Below is the official release from Chrysler.

“March 16, 2011 , Auburn Hills, Mich. – Select Chrysler, Jeep®, Dodge and Ram Truck owners and dealership customers are eligible to receive a $25 gift card by visiting a local dealership and completing a test drive.

While there, customers with a redemption code can try their luck at a “Spin and Win” promotion for a chance to win a new 2011 vehicle up to a $30,000 MSRP value.

2011 Dodge Charger R/T

2011 Dodge Charger R/T

It’s all part of Chrysler Group’s unique Premiere Event that begins today and continues through March 23, and includes the Chrysler, Jeep, Dodge and Ram Truck brands. The event is designed to encourage customers to visit local dealerships and test drive any of the 16 all-new and significantly-refreshed Chrysler, Jeep, Dodge and Ram Truck models that the company launched in 2010, including the all-new 2011 Jeep Grand Cherokee, the all-new 2011 Dodge Durango three-row utility vehicle, and the new 2011 Chrysler 200 mid-size sedan.

The Premiere Event is publicized by utilizing a unique mixture of traditional direct mail, e-mail blasts, dealership website banners, product videos, and personalized websites to generate customer traffic in the dealerships through a personalized approach.

2011 Dodge Durango Crew

2011 Dodge Durango Crew

“This special Premiere Event allows us to showcase our all-new and significantly-refreshed 2011 model year lineup,” said Fred Diaz, President and CEO – Ram Truck Brand and Lead Executive for U.S. Sales. “This is a golden opportunity for our customers to experience any model in our new product lineup, earn a $25 gift card doing so, and even have the chance to win a new 2011 Chrysler Group vehicle.”

There are 1,965 Chrysler Group dealers participating in the Premiere Event. That’s 86 percent of the dealer body, representing 94 percent of the dealer volume.

2011 Chrysler 300

2011 Chrysler 300

Chrysler Group announced March incentives on March 1. Incentive enhancements specifically for this event, effective today through March 23, include $500 Bonus Cash on the 2011 Chrysler Town and Country, Dodge Grand Caravan (excluding the Express model) and Jeep Wrangler models. In addition, Chrysler Group financial partners are providing special offers during the event.

So you didn’t receive a brochure in the mail or an e-mail invitation? No problem. Just check your dealership’s website for a banner ad that allows the general public to register for the test drive and enter the “Spin & Win” game.”

2011 Ram Outdoorsman

2011 Ram Outdoorsman

I’ve also included a video from InsideLine.com that pits the 2011 Dodge Charger R/T against one of the most famous Dodge’s of all time, the General Lee. Check out the video below to see who takes the crown!

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