On October 9th of 2009, Chrysler Group LLC announced that Ram Trucks would split off from Dodge and become its own brand. The new 2011 Trucks would no longer be known as Dodges, but as Rams. For example, in 2010 a half ton would be labeled as a “Dodge Ram 1500.” The same truck in 2011 will be known as a “Ram 1500.” Chrysler’s thinking behind this is that it will allow Ram to flourish on its own, while differentiating it from the Dodge Car brand which is currently reinventing itself from the inside out.

“The brand-focused strategy has been refined further with the unbundling of the Dodge Brand which now consists of the Dodge Ram Brand and the Dodge Car Brand organizations. This reorganization will allow us to protect and develop the unique nature of the product offerings within the Dodge brand,” Chrysler/Fiat CEO Sergio Marchionne stated.

Fred Diaz Jr. will head the new Ram truck unit. The Ram brand will be expanded to include more of Fiat’s commercial trucks sold in Europe, filling a hole left when former Chrysler parent Daimler recently took the rights to the Sprinter commercial van being sold as a Dodge.

Ralph Gilles was appointed President and CEO, Dodge Car Brand with profit and loss responsibility for the Dodge Car product portfolio. Mr. Gilles will continue to lead the Product Design organization of Chrysler Group which he joined in 1992.

While the name has changed, there haven’t been many changes to the truck. For more info on what has been changed, check out our previous post on the Further Refinement of Ram Trucks.

So there you have it! Say goodbye to Dodge Trucks, and hello to the future of the Ram Brand! Click any of the images below to see more pictures of the new Rams.

2011 Dodge Cars and Ram Trucks

Out With the Old, In With the New. 2011 Dodge Cars and Ram Trucks.

RamBox Holster 2011 Ram Trucks

RamBox Holster 2011 Ram Trucks

2011 Ram Laramie Longhorn

2011 Ram Laramie Longhorn

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