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2012 Chrysler Town and Country Adapted for Mobility
Digital-to-drive campaign showcases cross-platform innovation and highlights the power of Mom in the vehicle purchase process
April 29, 2011 , Auburn Hills, Mich. – Mopar®, Chrysler Group LLC’s service, parts and customer-care brand, today served up 12 gift ideas for mom and mom’s ride.
“From safety kits to our industry-first Electronic Vehicle Tracking System, we have something for every Mopar mother out there. In addition, we offer more than 100,000 parts and accessories for Chrysler, Jeep®, Dodge, and Ram vehicles at our Mopar eStore where customers may simply order from their computer and have items shipped to their doorstep.”
– Tricia Hecker
Head of Mopar Marketing
Following are Mopar’s 12 gift ideas for Mother’s Day:
For Moms Looking for Safety and Security Features:
Roadside Safety Kit
1. Roadside Safety Kit: A valuable asset for any roadside emergency. Kit includes safety flashlight, fleece blanket, six-gauge jumper cables, safety triangle, flat and Phillips screwdrivers, pliers, two bungee cords and gloves. (Part No. 82211983, MSRP: $103.00)
Mopar Electronic Vehicle Tracking System (EVTS)
2. Mopar Electronic Vehicle Tracking System (EVTS): Time is of the essence when it comes to stolen-vehicle recovery. Mopar’s Electronic Vehicle Tracking System (EVTS) works 24/7 with nationwide coverage to keep track of your vehicle. This GPS-enabled real-time tracking system includes a $1,000 Theft Protection Warranty and is transferable. Optional upgrade plans provide Emergency Service Dispatch and OnCallTM on-board panic button. Features such as setting speed and distance parameters with text alerts, unlimited online tracking, and full concierge service are also offered. (MSRP: $459, Part No. 82212457)
For Moms on the Go:
Mopar Portable Navigation System
3. Mopar Portable Navigation System: This Garmin nüvi® 3760T is an ultra-thin navigator with üRoute™ technology with trafficTrends™ and myTrends.™ Automatic self-learning, with arrival-time estimate. Features on the multi-touch dual-orientation 4.3-inch wide-screen glass display include lane assist with junction view, Bluetooth® wireless, FM lifetime traffic, pre-loaded street maps for North America, spoken street names, Where am I?, photo navigation, ecoRoute,™ pedestrian navigation options, and hands-free calling capabilities. (Part No. 82212492, MSRP: $399.00)
Uconnect WEB
4. Uconnect™ WEB: Uconnect Web’s in-car router receives 3G broadband Internet, allowing passengers to surf the Web, social-network, look up directions, check e-mail, play online games, or download music. Works with any Wi-Fi-enabled device. No cell cards or software required. Subscription required; sold separately. (Part No. 82211856AB, MSRP: $499.00)
DVD Rear-Seat Video Headphones
5. DVD Rear-Seat Video Headphones: Wireless headphones available for various DVD systems in a variety of makes and models. (Part numbers vary, MSRP: $69.00 – $149.00)
Slush Mats
6. Slush Mats: Heavy-duty mats feature deep grooves that help prevent water, snow, and mud from spilling onto the floor. Available in a variety of vehicle interior colors. (Part numbers vary, MSRP: $43.00 – $162.00)
Sport Utility Bars
7. Sport Utility Bars: These heavy-duty bars increase a vehicle’s cargo capacity and accommodates all of Mopar’s sports and cargo carriers. (Part numbers vary, MSRP: $210 – $403)
Roof Box Cargo Carrier
8. Roof Box Cargo Carrier: Keeps cargo dry and secure. Tough, locking thermoplastic carrier features quarter turn installation and gas-cylinder opening system. Attaches to Sport Utility Bars. (Part umbers vary, MSRP: $516-532)
For Mom’s Looking for Luxury:
Katzkin Leather Interiors
9. Katzkin Leather Interiors: Katzkin offers premium leather-trimmed packages with embroideries, piping, two-tones, suede and much more in many different colors. Ask your Chrysler, Dodge, Jeep or Ram dealership for more information.
Premium Carpet Floor Mats
10. Premium Carpet Floor Mats: Plush carpet mats feature rubber-nibbed backing with driver-side retention to help keep them in place. Available in a variety of interior colors with a variety of vehicle or brand logos. (Part numbers vary, MSRP: $35.00 – $118.00)
Kicker® Premium Audio Systems
11. Kicker® Premium Audio Systems: Speakers, subwoofers and amplifiers are designed specifically for each vehicle, maximizing the sound experience. KICKER parts install easily; just bolt and plug them in. No cutting or soldering required. See your Chrysler, Dodge, Jeep or Ram dealership for more information.
Chrome Door Sill Guards
12. Chrome Door Sill Guards: Add a touch of stainless steel style while protecting a vehicle’s interior door sills from scratches. Chrome Door Sill Guards are available in both non-illuminated and illuminated for a variety of vehicles with a variety of logos. (Part numbers vary, MSRP: $25.00 – $454.00)
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