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June 5, 2011 8:01 PM-Sunday night, during the NBA Championship, Dr. Dre appeared in the commercial for the Beats™ by Dr. Dre™ sound system featured in the all-new 2012 Chrysler 300S.
In the Chrysler 300 commercial, “Good Things,” Dr. Dre is seen driving through the streets of Los Angeles in a Beats by Dr. Dre equipped 2012 Chrysler 300. As a voice over explains that “good things” don’t necessarily come to those who wait, but instead to those who work to make it happen.
As he drives through the streets, people respond to the music pouring out of his car. Eventually Dr. Dre reaches his destination, a hip-hop club, where he exits the vehicle and delivers a line reminiscent of the one delivered in the Chrysler brand Super Bowl commercial, “Born of Fire,” but, this time, for a different audience, “This is L.A. and this is what we do.”
As a prolific and acclaimed artist, producer, label head and entrepreneur, Dr. Dre has revolutionized music throughout his career. His work as an artist includes some of the most influential and essential music in hip hop. He is also considered to be one of the greatest music producers of the past quarter century and has also discovered and nurtured incredible talent (Eminem, Snoop Dogg).
Currently, he is working to improve the quality of sound with his most recent venture, Beats by Dr. Dre, while he also finishes his long-awaited and much anticipated final solo album, Detox.
Screen Shot from the "Good Things" Ad Spot
Behind the world’s first integration of Beats by Dr. Dre audio technology, the 2012 Chrysler 300S features a high-performance 10-speaker Beats Audio system:
- It delivers the mid- to high-range needed for studio-quality sound with three 3.5-inch speakers located in the instrument panel and two 3.5-inch speakers located in the rear doors.
- Two 6-inch x 9-inch front-door woofers provide bass
- Two 6-inch x 9-inch speakers and a center-mounted 8-inch speaker located in the rear-shelf area provide full-range audio
Chrysler brand’s national advertising campaign was created in partnership with Wieden+Kennedy of Portland, Ore. and launched the first week of May. All of the Chrysler 300 advertising can be viewed on the Chrysler brand Facebook Page at and on the Chrysler brand You Tube Channel.
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Ram Long-Hauler Concept
May 2, 2011 , Auburn Hills, Mich. – They don’t get much bigger, have more range or more pulling power than the Ram “Long-Hauler” Concept truck.
On display at selected events across the country, the Ram Long-Hauler is based on a Class 5 Ram 5500 Chassis Cab, and is designed to suit the needs of anyone that tows multiple or heavy trailers, drives long distances or small business owners looking for a “work horse” at the job site.
Designers started with a Class 5 Ram 5500 Crew Cab and converted to a Mega Cab passenger compartment, added an 8-foot box and upped the range between refueling stops with a mid-ship fuel tank. Combined with a second frame-mounted tank and a third, optional, bed-mounted auxiliary tank, total fuel capacity is 170 gallons.
Ram Long-Hauler Concept
With a 197.4 – inch wheelbase and 37,500 Gross Combined Weight Rating (GCWR), the concept Long-Hauler from Ram is just the truck for those wanting to step up from a traditional Class 3 (one-ton) or Class 4 truck. Overall length of the Ram Long-Hauler is 24 feet, height is 79.1 inches and estimated curb weight is 9,300 lbs.
The powertrain for the concept truck includes an inline six-cylinder 6.7-liter High Output Cummins Turbo Diesel engine rated at 800 lb.-ft. of torque. The Ram’s legendary diesel engine is mated to a six-speed, Aisin AS68RC automatic transmission with four-wheel-drive transfer case coupled to a 4.88 Dana 110 axle with dual rear wheels.
Riding on a full Kelderman Air Suspension front and rear and 19.5-inch Alcoa aluminum wheels, on-road driving dynamics are civilized and even the toughest road surfaces are easily absorbed providing the driver and passengers with a smooth, comfortable ride. In fact Ram Long-Hauler‘s ride qualities are more inline with those of a 3/4-ton truck. The suspension package also is self-leveling with kneel feature.
Ram Long-Hauler Concept
On the exterior, brilliant black paint is accented by white gold metallic lower two-tone including body side moldings and wide wheel flares at the front and rear. Up front, a bull bar extends the entire width of the vehicle. For full use of the bed, the spare tire is located under the box. To help make trailer line-up easier on the fifth wheel, a separate back-up camera provides a full view of the bed.
A custom hitch-access tailgate allows easy hook-ups without the need to open or remove the entire tailgate.
Inside, interior noise levels have been heavily dampened with an upgraded NVH package that ensures a quiet cabin environment. The Long-Hauler includes 2+2 leather seating with a specific, high comfort driver seat. Rear passenger comfort is assured with power-adjustable footrests and a rear center console that includes a refrigerator, cup holders and tray tables.
In-cabin power includes 115V and 12V outlets front and rear. With the interior Wi-Fi enabled, passengers can easily work on laptop computers connected to the Internet during long drives.
Ram Long-Hauler Concept
Additional cabin features also include a laptop storage area and a safe for valuables. Interior items designed to keep the driver monitoring of vehicle performance will include a tire pressure monitoring system, rear axle temperature gauge and exhaust gas temperature and boost gauges. Convenience features also include an inductive charger and DVD player with overhead screen for rear seat passengers to enjoy their favorite programs and entertainment.
The rear seats and console also fold flat for additional storage or as a berth for resting.
Ram Truck has identified a potential market for a Class 5 pickup, including race car teams, car haulers, RV owners, ranchers and rodeo competitors, boaters and commercial expediting operations.
The Ram Long-Hauler, while only a concept, will be seen across the country in the next eight months to help gauge public opinion on the appeal of a vehicle that provides an upgrade from a 1-ton truck without moving up to a full Class 6 truck.
To read more about the Ram Long Hauler Concept and where you can check it out, visit the original post from Chrysler.
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Mopar '11 Charger
April 13, 2011 , Auburn Hills, Mich. – Building on the success of last year’s Mopar® version of the Dodge Challenger, Chrysler Group LLC’s Mopar Division will launch a limited-edition Dodge Charger outfitted with select high-performance parts and appearance items straight from the Mopar parts catalog.
“The Mopar ‘11 Charger takes the ‘head- turning’ factor up a few notches,” said Pietro Gorlier, President and CEO of Mopar, Chrysler Group’s service, parts and customer-care brand. “By adding some of the most distinctive accessories to an already strong performer, we’ve created a special-edition car for enthusiasts.”
Powered by the legendary 5.7-liter HEMI® with 370 horsepower and 395 lb.-ft. of torque, the specially equipped Charger includes the “Super Trac Pac” option that pushes the capabilities of the Mopar Charger in acceleration, handling and braking. Already powerful, the 5.7-liter has been tuned to extract the maximum amount of torque from the engine with the inclusion of a specially calibrated engine controller. The controller matches maximum engine power and transmission shifting to the differential for the Mopar ’11 Charger.
Mopar 11 Charger
Backed with a proven five-speed W5A580 automatic, Mopar aficionados will appreciate the latest generation “Pistol Grip” shifter combined with Auto Stick. With Auto Stick, drivers may select a higher or lower gear while the transmission controller helps prevent the possibility of an over-rev condition. At the rear, the differential has been boosted up with a new 3.91:1 final-drive ratio for enhanced acceleration – unique to the Mopar Charger. Initial testing of the Mopar ’11 Charger has shown 0-to-60 mph blasts in the low five-second range.
Enhancements to the chassis include adding larger front 30mm solid stabilizer bar and rear 20mm solid stabilizer bar, increases from 27mm and 16mm (respectively). Adding to the overall stability and handling of the Mopar Charger are cross-car braces located at both the front and rear shock towers. For increased luggage space, the rear tower-to-tower brace may be easily removed.
Mopar '11 Charger
Specific-design, 20-inch x 8-inch Envy wheels are fitted with Goodyear F1 Supercar 245/45ZR20 tires at all four corners. Wheels are a five-spoke design with a 45mm offset, include specific Mopar center caps and are finished in a high-gloss black complementing the overall ”Pitch Black” exterior finish of the Mopar Charger.
Excellent stopping power is provided through vented rotors measuring 345mm x 28mm up front that are fitted with dual-piston, sliding calipers. At the rear, vented rotors measuring 320mm x 22mm, coupled with single-piston calipers are used.
Available only in a “Pitch Black” finish, exterior highlights of the Mopar Charger include a pair of specific Mopar Blue racing stripes running from the front air dam across the hood and over the roof ending at the bottom of the rear fascia. Ornamentation is limited to a front grille and rear-deck Mopar badge. A rear spoiler is standard on the Charger special-edition model.
Mopar '11 Charger
Inside, unique Katzkin leather seats are stitched in Mopar Blue thread. The leather-wrapped steering wheel is identically trimmed. Engine-turned instrument bezels and a special identification plaque identifying the vehicle as part of a limited edition of 1,000 are affixed to the instrument panel. Owners also receive a custom Mopar key fob badge.
Bright pedal covers, premium floor mats with the Mopar logo and front-door sill entry guards featuring the Mopar logo also are included with the package.
The Mopar ’11 Charger will be built in Brampton, Ontario, and completed at an upfit center in Windsor, Ontario. The Manufacturer’s suggested retail price for the limited-edition Mopar ’11 Charger is $39,750, which includes destination fee.
Mopar 11 Charger- Original Sketch
Customers who purchase a Mopar ’11 Charger will receive a personalized owner kit in a customized Mopar ’11 box. The kit will include a certificate with the vehicle identification number (VIN), exact date of manufacture and the number of the vehicle. The kit will also include a brochure that highlights the unique features of the vehicle, exclusive Mopar ’11 merchandise.
Check out the video below to see them smokin’ the tires! Also, Tricia Hecker, Mopar’s Head of Marketing, breaks the car down for you and shows off some of the details. As always, click any of the images in this post to see more photos of Chrysler Dodge Jeep Ram vehicles! Thanks again for checkin’ out Chrysler Catchall!
Chrysler Catchall 