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- Free application now available for download from Apple® iTunes
- New FIAT Source app offers touch-based experience showcasing 2012 Fiat 500 and an interactive catalog
- Premiere Art & Design issue features galleries from four emerging artists, including an active graffiti artist, a 17-year old professional photographer, a painter and sculptor, and an illustrator
- App available for download to Apple iPad users
- Updated quarterly, FIAT Source to launch Fashion issue this fall
FIAT iPad App
July 22, 2011 , Auburn Hills, Mich. – The FIAT brand, continuing to engage customers in new and innovative ways, now puts even more electronic information at their fingertips with a free, new Apple® iPad application.
The “FIAT Source” touch-based application digitally showcases the new 2012 Fiat 500 vehicle line and is free to the public to download to their iPad device from iTunes. The premiere Art & Design issue features a gallery installment of four talented emerging artists that, like the FIAT brand, celebrate modern art, technology and design revival.
“The FIAT brand is dedicated to providing customers a unique, personalized brand experience, and the FIAT Source application is a modern way to do just that,” said Laura Soave, Head of FIAT Brand North America. “The FIAT Source app is another example of how we are better connecting with our Fiat 500 owners and fans, responding to their needs and interests and growing our relationship with them.”
FIAT iPad App
FIAT Source Application Features
This new FIAT brand information app will include an interactive 2012 Fiat 500 vehicle catalog that displays detailed 360-degree images, colorizer, videos and product information, as well as an accessories customization function.
Designed to stay fresh, FIAT Source will feature additional chapters, new consumer lifestyle stories and iPad-specific interaction – such as a historical design timeline of the iconic Fiat 500 vehicle. Scheduled to renew quarterly, FIAT Source issues will include music, entertainment, fashion, travel and art. With unique wallpaper and personal sketch downloads, the app creates an iPad studio of engaging customized content that is exclusive to the FIAT brand experience.
Summer 2011 Issue: Art & Design
Continuing the FIAT Brand’s tie to artistic expression, the premiere FIAT Source issue highlights four emerging artists who create their work in uniquely different ways, including:
A Detroit-based graffiti artist and community member who started painting the streets when graffiti was nowhere to be found in the city. He has worked on many events with the FIAT Brand
A 17-year-old professional photographer who started her professional career in middle school. She also captured the 2012 Fiat 500 catalog’s lifestyle images
An emerging artist whose style has evolved from animation study, to line drawing, to computer scanning and illustration, to painting and sculpture. He was also the first artist to paint the Fiat 500 art car at the Motor Village of LA Studio grand opening
A member of Public School, an Austin-based collective comprised of designers, illustrators, and photographers – this artist prefers an ink pen and paper for sketching and has used his talents on one of the FIAT art cars
FIAT iPad App
About the 2012 Fiat 500
With beautiful Italian styling, timeless functionality, fuel efficiency and innovative technology – the same attributes that made the original version an icon – the 2012 Fiat 500 is relevant for an entirely new generation of drivers.
The 2012 Fiat 500 offers high levels of safety, fuel economy, quality and advanced technology. With its city-friendly four-passenger size, engaging driving dynamics, all-new fuel-efficient 1.4-liter MultiAir® engine with eco:Drive™ Application, state-of-the-art TomTom® Navigation with BLUE&ME™ Handsfree Communication technology and seven standard air bags, the new Fiat 500 offers a driving and ownership experience unlike anything available today. This package is further enhanced with new quality and refinement adaptations for the U.S. market, including an all-new six-speed automatic transmission.
Every 2012 Fiat 500 includes FIAT FORWARD CARE™ – a standard four-year/50,000-mile bumper-to-bumper warranty, four years of unlimited roadside assistance and a three-year/36,000-mile maintenance program that includes wear-and-tear items.
The reintroduction of the FIAT brand in North America is led by the modern generation of the Fiat 500, now joined by the Fiat 500 Cabrio.
FIAT iPad App
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Jim Sassorossi displays Mopar accessories (Joe Wilssens photo)
June 1, 2011 , Auburn Hills, Mich. – The ultimate daddy, “Big Daddy” Don Garlits, would like to add even more performance and appearance to every dad’s car this Father’s Day. After perusing the Mopar® catalog, he picked his top 12 gift items.
“’Big Daddy’ Don Garlits is the Babe Ruth of drag racing,” said Pietro Gorlier, President and CEO of Mopar, Chrysler Group’s service, parts and customer-care brand. “While not every dad can make sub-five second passes over the quarter mile, we think Don Garlits knows what it takes to get dad’s car looking good and into the fast lane.”
“With more than 280,000 parts and accessories, Mopar has a huge selection of parts and accessories,” said Garlits. “Put a gift under dad’s hood this Father’s Day and make him happy.”
Here are “Big Daddy” Don Garlits’ Top 12 Father’s Day Gift Ideas:
Fender Covers
Fender Covers: Prevent scratches and dings while showing pride at the drag strip or on the street with Mopar logo fender covers. Part Number: P5153623, manufacturer’s suggested retail price (MSRP): $28.
Polished Valve Covers
Mopar Big-Block Cast Aluminum Polished Valve Covers (Set): These aluminum die-cast polished valve covers will set apart dad’s engine bay while proudly displaying the Mopar logo. For 383 and 440 cubic-inch engines. Part Number: P5007616, MSRP: $168 (small-block engine valve covers also available)
Spark Plug Removal Tool
Spark Plug Removal Tool: This tool is specifically designed to protect wires from removal damage. Part Number: P5249718, MSRP: $22
Chrome Diff Cover
Chrome-plated Differential Cover: For 9-3/4-inch Dana 60 axles. Those left in dad’s rear-view mirror will appreciate his attention to detail. Part Number: P3690755, MSRP: $56
Engine Paint (HEMI® Orange): The difference between “good” and show quality is in the details. For that special restoration project, Mopar offers up to eight correct OEM enamel paint colors, including Turquoise, HEMI Orange, Street HEMI Orange, Black, Silver, Red, Blue and Gold. Part Number: P4120751AB, MSRP: $10
Road Runner Decal
Road Runner Restoration Decal: Mopar offers more than 60 decals and emblems in order to complete a true restoration. From the famous Road Runner to a 440 Six Pack decal, Mopar is the source. A variety of restoration decals is available, including Dodge Dart, Plymouth Duster, Road Runner and HEMI. Part Number: P2842873, MSRP: $30
Purple Small-Block Camshaft
Mopar Purple Shaft Small-Block Camshaft Kit: To put muscle in dad’s muscle car, these famous factory-engineered cams add horsepower and torque. Many applications are available for big and small-block engines. Part Number: P4120231AC, MSRP: $215
Pinion Snubber
Mopar Pinion Snubber: A must-have in order to help prevent axle windup under acceleration and improve traction. Part Number: P3690181, MSRP: $67
Mopar Shift Light: Shifting at the correct RPM is critical for a low elapsed time (ET) and win light. Mopar digital rpm display shift lights are programmable for your desired RPM shift point. Part Number: P5155508, MSRP: $175
Front Strut Tower Bar
Mopar Front Strut Tower Bar: For 2005 to 2010 model-year Dodge Challenger, Dodge Charger and Chrysler 300, these silver powder-coated strut tower bars with a Mopar plate add handling capability while providing under-hood flair. Part Number: P5155002, MSRP: $359
Mopar Logo Style Hood Pins: For modern-day Dodge Challengers, these genuine, functional hood-pin kits provide nostalgic muscle-car looks with functionality and come with all attaching hardware. Hood pins are available in chrome or black finish. Part Number: P5155755, MSRP: $305
Jeep® Logo Differential Cover: Nothing says off-road more than Jeep. Separate dad’s from others with logo-style front and rear covers. Part Number: P5155445 (Dana 30), Part Number: P5155446 (Dana 44), Part Number: P5155447 (Dana 60), MSRP: $180
"Big Daddy" Don Garlits
About ‘Big Daddy’ Don Garlits
“Big Daddy” Don Garlits is synonymous with drag racing. In a career that spanned more than five decades, he won three National Hot Rod Association (NHRA) world championships and a total of 144 national events. He was the first drag racer to surpass the 170, 180, 200, 240, 250, 260 and 270 mile-per-hour marks in the quarter mile. Garlits currently runs the Don Garlits Museum of Drag Racing in Ocala, Fla.
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Mopar '11 Charger
April 13, 2011 , Auburn Hills, Mich. – Building on the success of last year’s Mopar® version of the Dodge Challenger, Chrysler Group LLC’s Mopar Division will launch a limited-edition Dodge Charger outfitted with select high-performance parts and appearance items straight from the Mopar parts catalog.
“The Mopar ‘11 Charger takes the ‘head- turning’ factor up a few notches,” said Pietro Gorlier, President and CEO of Mopar, Chrysler Group’s service, parts and customer-care brand. “By adding some of the most distinctive accessories to an already strong performer, we’ve created a special-edition car for enthusiasts.”
Powered by the legendary 5.7-liter HEMI® with 370 horsepower and 395 lb.-ft. of torque, the specially equipped Charger includes the “Super Trac Pac” option that pushes the capabilities of the Mopar Charger in acceleration, handling and braking. Already powerful, the 5.7-liter has been tuned to extract the maximum amount of torque from the engine with the inclusion of a specially calibrated engine controller. The controller matches maximum engine power and transmission shifting to the differential for the Mopar ’11 Charger.
Mopar 11 Charger
Backed with a proven five-speed W5A580 automatic, Mopar aficionados will appreciate the latest generation “Pistol Grip” shifter combined with Auto Stick. With Auto Stick, drivers may select a higher or lower gear while the transmission controller helps prevent the possibility of an over-rev condition. At the rear, the differential has been boosted up with a new 3.91:1 final-drive ratio for enhanced acceleration – unique to the Mopar Charger. Initial testing of the Mopar ’11 Charger has shown 0-to-60 mph blasts in the low five-second range.
Enhancements to the chassis include adding larger front 30mm solid stabilizer bar and rear 20mm solid stabilizer bar, increases from 27mm and 16mm (respectively). Adding to the overall stability and handling of the Mopar Charger are cross-car braces located at both the front and rear shock towers. For increased luggage space, the rear tower-to-tower brace may be easily removed.
Mopar '11 Charger
Specific-design, 20-inch x 8-inch Envy wheels are fitted with Goodyear F1 Supercar 245/45ZR20 tires at all four corners. Wheels are a five-spoke design with a 45mm offset, include specific Mopar center caps and are finished in a high-gloss black complementing the overall ”Pitch Black” exterior finish of the Mopar Charger.
Excellent stopping power is provided through vented rotors measuring 345mm x 28mm up front that are fitted with dual-piston, sliding calipers. At the rear, vented rotors measuring 320mm x 22mm, coupled with single-piston calipers are used.
Available only in a “Pitch Black” finish, exterior highlights of the Mopar Charger include a pair of specific Mopar Blue racing stripes running from the front air dam across the hood and over the roof ending at the bottom of the rear fascia. Ornamentation is limited to a front grille and rear-deck Mopar badge. A rear spoiler is standard on the Charger special-edition model.
Mopar '11 Charger
Inside, unique Katzkin leather seats are stitched in Mopar Blue thread. The leather-wrapped steering wheel is identically trimmed. Engine-turned instrument bezels and a special identification plaque identifying the vehicle as part of a limited edition of 1,000 are affixed to the instrument panel. Owners also receive a custom Mopar key fob badge.
Bright pedal covers, premium floor mats with the Mopar logo and front-door sill entry guards featuring the Mopar logo also are included with the package.
The Mopar ’11 Charger will be built in Brampton, Ontario, and completed at an upfit center in Windsor, Ontario. The Manufacturer’s suggested retail price for the limited-edition Mopar ’11 Charger is $39,750, which includes destination fee.
Mopar 11 Charger- Original Sketch
Customers who purchase a Mopar ’11 Charger will receive a personalized owner kit in a customized Mopar ’11 box. The kit will include a certificate with the vehicle identification number (VIN), exact date of manufacture and the number of the vehicle. The kit will also include a brochure that highlights the unique features of the vehicle, exclusive Mopar ’11 merchandise.
Check out the video below to see them smokin’ the tires! Also, Tricia Hecker, Mopar’s Head of Marketing, breaks the car down for you and shows off some of the details. As always, click any of the images in this post to see more photos of Chrysler Dodge Jeep Ram vehicles! Thanks again for checkin’ out Chrysler Catchall!
Chrysler Catchall 