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Under The Pentastar
“Under the Pentastar” is a weekly recap of some of the major stories at Chrysler Group LLC. This week’s stories include the “New Rules” Dodge Dart commercial, SRT Viper GTS-R returns to the track, Jeep® hosts a special basketball clinic and Chrysler Group LLC teams up with the Detroit Symphony Orchestra to celebrate its third anniversary.
“Under the Pentastar” is a quick video recapping important happenings around the company over the past week. This week’s stories include:
- Several top management changes within the company
- Chrysler mobile showroom hits the road again, led by the 2011 Chrysler Town & Country minivan and including other 2011 Jeep, Ram, Dodge and FIAT Brand vehicles
- Front-runner finishes for Dodge NASCAR drivers and a first win for Dodge Avenger Pro Stock driver Allen Johnson
- The Ram Truck Brand treats fans to a day of celebration at Warren Truck Assembly Plant.
And in other news, straight from the mouth of Chrysler themselves:
“Some people say that size doesn’t matter. Through most of its history, Chrysler Group (and its previous iterations) has rarely been the biggest automaker.
That’s okay because as CEO Sergio Marchionne said May 24 at our Sterling Heights (MI) Assembly Plant, the company’s vision and aspiration is not to be the biggest automaker, “just the best.”
Sergio Marchionne at Sterling Heights on May 24th, 2011
Still, it was nice to hear all the good noise made in the May sales stories last week about our fantastic sales for May — when practically every other OEM declined or was flat. We were among the Big 3 again. While we don’t know what the future holds, all of Chrysler Group is hard at work to continue the growth we’ve seen the past year.
2011 Dodge Durango Crew
And, that growth — looking at gains, not raw numbers — is where Chrysler Group is leading the industry in a handful of segments. Those segments are:
Through the end of May, we’ve been growing and improving — faster than the U.S. auto industry has combined. And, in cases like Compact SUVs, Jeep® brand is driving the growth.
The two tables below look at the five segments noted above. The first table compares May 2011 to May 2010, and the second one compares the first five months of 2011 to the first five months of 2010. The data is from our Demand & Order Management group. You can find similar information at places like the Wall Street Journal’s Market Data Center.”
To see more photos of Chrysler Dodge Jeep Ram Vehicles, simply click any of the images in the post. Thanks again for checking out Chrysler Catchall!
Samuel Hubinette at RedBud
Samuel Hubinette (above in photo by Rodney Webb) had a high-flying good time as he raced to back-to-back victories during Memorial Day Weekend at the first stop of the 2011 Traxxas TORC season at RedBud MX in Buchanan, Mich.
Hubinette won the top spot in round 1 Saturday and round 2 Sunday in PRO Light — featuring a spectacular come-from-behind victory Sunday over Monster Energy/Traxxas/Maxxis driver C.J. Greaves.
“Mopar® is very familiar with Sam’s amazing car control skills and driving talents, so when Mopar and Ram decided to go racing in the 2011 TORC Series, it was an easy decision to tab Sam to pilot one of our entries. Sam proved to be a quick study and stunned the off-road racing community with a win in his very first TORC event.”
–Tricia Hecker
Mopar’s Head of Marketing
In third place on Sunday was another Ram-sponsored driver, Andrew Caddell.
In Sunday’s PRO 4 action, Scott Douglas beat out Ram Truck/Mopar‘s Ricky Johnson for the top spot. After the race Johnson said of his duel with Douglas, ” I was Rammin’ on him hard, but just couldn’t get by.”
In PRO 2 on Sunday, Ram Truck‘s Rob MacCachren took top honors in beating out Scott Taylor.
“This is the first time I’ve run this truck in the dirt. The guys did an awesome job with the settings on this Mopar/Ram, the BF Goodrich’s hooked up and we didn’t have to pull a tear-off all day. Looking forward to coming back next year!”
-Rob MacCachren
Ram Trucks TORC Driver
For the full story on the weekend racing, click on over to the Traxxas TORC site.
Interested on getting in on some of the off road action yourself? Check out the Ram Runner conversion kit from Mopar as Mopar Head of Sales and Product Development Jim Sassarossi does a walk around and fills you in on what makes this truck so great!
As always, click on any of the photos in the post to see more pics of Chrysler Dodge Jeep Ram Vehicles. Thanks again for checking out Chrysler Catchall!
Formula DRIFT Challenger and Viper
Below is an excerpt from an article published by Chrysler Media late last week.
“Two-time champion Samuel Hubinette is set to unleash a one-two Dodge punch on the Formula DRIFT (FD) Series in 2011.
The “Crazy Swede,” who returns for a second year of dual owner and driver roles, will drive his own Samuel Hubinette Racing (SHR) Dodge Motorsports Dodge Challenger, while new teammate, European ProDrift champ Dean Kearney will pilot the SHR Dodge Viper SRT10, sponsored by V-LEDS-Federal.
Samuel Hubinette
Dodge Motorsports will again serve as primary sponsor for Hubinette’s Challenger. V-LEDS will take the primary sponsorship role on Kearney’s Dodge Viper SRT10, while veteran Brad Manka will return as crew chief for both SHR machines.
“We’re very excited about the upcoming season and can’t wait to get to Long Beach,” said Hubinette, who earned two FD championships in his first three seasons, including the series’ inaugural year in 2004. “The SHR Dodge Challenger should be even more formidable with a year of competition under our belt, and Dean Kearney is a talented, young driver who will surely be competitive right out of the gate in the SHR Dodge Viper SRT10.
SHR/Dodge Motorsports Dodge Challenger in Action
“I’m also very grateful to continue important relationships in 2011 with sponsors such as Dodge, BFGoodrich, and welcome in new sponsors, including Discount Tire and V-LEDS. We intend to repay their support by putting on the best drift show we can and by bringing home some victories and competing for a championship,” Hubinette added
Kearney is more than ready to join Hubinette in the SHR spotlight. The 22-year-old native of Waterford, Ireland, nicknamed “Karnage” is an accomplished driver, having captured the 2009 European Pro Drift Championship.
Formula DRIFT Dodge Viper SRT10
“This is a perfect fit for me, and I feel right at home with Samuel and the whole SHR family,” Kearney said. “With driver nicknames ‘Crazy Swede’ and ‘Karnage,’ fans are going to quickly see SHR as one of the most exciting teams in all of drifting this season.”
Dodge is looking forward to another successful season of drift competition. “Samuel brings a ton of passion and experience to everything he does for Dodge, so we’re excited to be back with Samuel Hubinette Racing in 2011 and look forward to the arrival of a second champion, Dean Kearney in the SHR Dodge Viper,” said Bryan Viger, Head of Dodge Motorsports. “We can’t ask for a better team to represent Dodge and Dodge Motorsports in the Formula DRIFT Series.”
Formula DRIFT Dodge Viper SRT10
Jake York, president and CEO of new team sponsor V-LEDS, one of the largest automotive LED replacement bulb retailers in the world, shares the enthusiasm as the 2011 season opener approaches. “We can’t wait to see our logo on the SHR Dodge Viper SRT10,” York said. “Dean is sure to quickly let loose on the Streets of Long Beach and we look forward to the start of the season and developing a long-term relationship with SHR.”
Hubinette, Kearney and SHR kick off their season in the 2011 FD Round One event on the Streets of Long Beach, Calif. on April 8-9. The season continues at Road Atlanta, Braselton, Ga., May 6-7; Palm Beach International Raceway, Palm Beach, Fla., June 3-4; Wall Speedway, Wall, N.J., June 17-18; Evergreen Speedway, Monroe, Wash., July 22-23; Las Vegas Motor Speedway, Aug. 26-27; and Irwindale, Calif., Oct. 7-8.”
Check out the video below of Sam in action at the Spring Festival of LXs in Irvine, CA last weekend. Thanks again for checking out Chrysler Catchall! As always, click any of the images in the post to see more photos of Chrysler Dodge Jeep and Ram Vehicles!
Chrysler Catchall 